Reusing the same content in many posts (good or bad for SEO)?

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What is your view on reusing the same content in many articles on your own website if the content is relevant to many articles?

Say that you create one article about "How to run a race in New York" and then you create another article about "How to run a race on Boston" (and more articles for other cities). Most of the content that these articles need is not specific to the city, and could therefore be used in both articles (around 90-95% of the articles could be kept the same). Is it then fine to reuse the same content in both articles, or does the content need to be reworded for Google to rank it well?

I think many instinctively would say that it's better to reword the articles to get as much "unique content" as possible on the website. However, from a user perspective this rewording does not add any value. The question is, is Google smart enough to understand this and rank the articles just as well even if I do not reword to articles? Google has also claimed that there is no such thing as duplicate content on the same website.

Does anyone have real experience with reusing content, and if so, how did it go? Have you seen any case studies on the subject?
#search engine optimization #bad #content #good #posts #reusing #seo
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  • Actually, it seems that "from a user's perspective", adding a city name doesn't create any value at all.

    We use blocks of the same content on many product pages but we've never created pages specifically for any given city (which is understandable for a product based eCommerce website).

    It probably won't hurt you SEO-wise but it definitely won't help, either.

    Finally, Google has never said that there is no such thing as duplicate content on the same website. Of course there is! What they HAVE said is that there is no such thing as a "duplicate content penalty" whether on the same or even from another website. The "duplicate content penalty" is a myth that goes all the way back to the early Panda days.
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    • I think you've nailed the point Dave with Google. It might not Jack up at duplication but if the reader is checking out lots of articles on your website they will soon notice, get bored and click away. Not good.

      I think your original idea to reword will serve it better in the long run.
  • As long as your articles are having proper attributions,
    you can publish them in thousands places without fear,
    as an author to be punished.



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  • Users don't care about the amount of unique content on a site if it's irrelevant to them. If a resident of Boston searched for "How to run a race in Boston" and found your article at the top of the SERPs for that term, it's served its purpose.
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    • Are you sure you're from Canada?
      Reason I'm asking because you're definitely having problems reading posts,
      specifically this one https://www.warriorforum.com/search-...l#post11636120

      If you believe that other posters has been wrong, then care to debate
      their opinions by offering your based on some facts objections. Can you?



      fastreplies
  • You will get penalized for using duplicate content. Google does not penalize you for upgrading existing content as far as I know.

    There are many ways to repurpose content and get traffic without getting penalized .

    You can make an ebook or pdf .

    Another way is by using excerpts of your content on slides s d charts.I hope that was helpful.
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    • People always say this but do you have any recent proof?
      I've seen lots of content being reused without penalty?!?

      I have reused blocks of content many times without penalty...I think Google is still fundamentally a page based system so as long as the "pages" are different you should be fine!
  • I think what is important is the message you are passing to the audience. The reworing may not be necessary. Just change the city name and you will be good to go.
  • Reusing the same content in many articles is not a good idea. Always try to post unique content because it will help you to gain organic traffic.
    • [1] reply
    • Nope. Unique content does not get you any organic traffic. Good SEO gets you organic traffic.


  • Google does not like it and has given instruction on reusing the same content a lot on your website. some content needs to be the same on different pages, that's an exception, however, you can not just copy-paste all the content on each page, try rephrasing even if you're writing about the same thing.
  • Around half of the replies say that it's fine to reuse content without re-wording it in several articles if it makes sense to the users, while the other half of replies say that this isn't fine.

    However, to me it seems like almost everyone is "guessing" based on what they know about SEO. Is there anyone who has actually tried this and have real experience with it? Or at least can point to a case study of someone who has tried it?
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    • I guess no one really knows! Google is mysterious we are mere mortals.
  • if you use same content several of times then you might end up ranking with both content for the same and it is obviously not good.
  • This is not good for the website, your atre posting the same thing again and again it bothers the google bot and it penelise your domain
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    • Is any of you can provide coherent reason and to justify why you think so?



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  • As per my view, it is not good to post the same content again and again because it may not be directly penalized but each duplicate page is competing with the other. Google may cant decide which one to rank and may rant the one which you do not prefer.
  • I think it's a good site to make interlinking two or more pages by writing the same article.
    As long as your articles are having proper attributions, terms, keywords
    you can publish them in many places
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  • You would be wrong - there are at least three people answering (and maybe more) that are ANSWERING you.


    Look up the people answering and decide for yourself who to listen to. Go the the SEO section and read through some threads there.



    This is not a help desk to give specific answers on demand - it's a forum and not everyone has the same experience or knowledge. Members take their time to answer - and you have to decide which answers suit you.
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  • They don't understand it, otherwise they can give the same answer in different posts?
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    Reusing the same content in many posts (good or bad for SEO)?

    What is your view on reusing the same content in many articles on your own website if the content is relevant to many articles? Say that you create one article about "How to run a race in New York" and then you create another article about "How to run a race on Boston" (and more articles for other cities). Most of the content that these articles need is not specific to the city, and could therefore be used in both articles (around 90-95% of the articles could be kept the same). Is it then fine to reuse the same content in both articles, or does the content need to be reworded for Google to rank it well?