Reusing the same content in many posts (good or bad for SEO)?

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What is your view on reusing the same content in many articles on your own website if the content is relevant to many articles?

Say that you create one article about "How to run a race in New York" and then you create another article about "How to run a race on Boston" (and more articles for other cities). Most of the content that these articles need is not specific to the city, and could therefore be used in both articles (around 90-95% of the articles could be kept the same). Is it then fine to reuse the same content in both articles, or does the content need to be reworded for Google to rank it well?

I think many instinctively would say that it's better to reword the articles to get as much "unique content" as possible on the website. However, from a user perspective this rewording does not add any value. The question is, is Google smart enough to understand this and rank the articles just as well even if I do not reword to articles? Google has also claimed that there is no such thing as duplicate content on the same website.

Does anyone have real experience with reusing content, and if so, how did it go? Have you seen any case studies on the subject?
#bad #content #good #posts #reusing #seo
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  • Profile picture of the author dave_hermansen
    Actually, it seems that "from a user's perspective", adding a city name doesn't create any value at all.

    We use blocks of the same content on many product pages but we've never created pages specifically for any given city (which is understandable for a product based eCommerce website).

    It probably won't hurt you SEO-wise but it definitely won't help, either.

    Finally, Google has never said that there is no such thing as duplicate content on the same website. Of course there is! What they HAVE said is that there is no such thing as a "duplicate content penalty" whether on the same or even from another website. The "duplicate content penalty" is a myth that goes all the way back to the early Panda days.
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  • Profile picture of the author fastreplies
    Originally Posted by marcus23 View Post

    Does anyone have real experience with reusing content, and if so, how did it go? Have you seen any case studies on the subject?
    As long as your articles are having proper attributions,
    you can publish them in thousands places without fear,
    as an author to be punished.



    fastreplies
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  • Profile picture of the author Frank Donovan
    Originally Posted by marcus23 View Post

    I think many instinctively would say that it's better to reword the articles to get as much "unique content" as possible on the website. However, from a user perspective this rewording does not add any value. The question is, is Google smart enough to understand this and rank the articles just as well even if I do not reword to articles?
    Users don't care about the amount of unique content on a site if it's irrelevant to them. If a resident of Boston searched for "How to run a race in Boston" and found your article at the top of the SERPs for that term, it's served its purpose.
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  • Profile picture of the author nancypearl987
    This is the very informative question! No, reusing same content is bad for SEO. Google give this name Plagiarism. Plagiarism means copied content or using same content on different websites. If you post same content on different sites then it will be harmful for your website or blog. So don't use same content always try to post new and unique content. Thanks!
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  • Profile picture of the author Jamell
    You will get penalized for using duplicate content. Google does not penalize you for upgrading existing content as far as I know.

    There are many ways to repurpose content and get traffic without getting penalized .

    You can make an ebook or pdf .

    Another way is by using excerpts of your content on slides s d charts.I hope that was helpful.
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  • Profile picture of the author Medon
    I think what is important is the message you are passing to the audience. The reworing may not be necessary. Just change the city name and you will be good to go.
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  • Profile picture of the author Travis26
    Reusing the same content in many articles is not a good idea. Always try to post unique content because it will help you to gain organic traffic.
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    • Profile picture of the author DABK
      Nope. Unique content does not get you any organic traffic. Good SEO gets you organic traffic.


      Originally Posted by Travis26 View Post

      Reusing the same content in many articles is not a good idea. Always try to post unique content because it will help you to gain organic traffic.
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  • Profile picture of the author Sidra Jafri
    Google does not like it and has given instruction on reusing the same content a lot on your website. some content needs to be the same on different pages, that's an exception, however, you can not just copy-paste all the content on each page, try rephrasing even if you're writing about the same thing.
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