Please help on keyword match types questions.
- SEO |
Ok, the matter of this my first post is:
I understand the adwords keyword match types stuff (broad, match, exact, negatives). But there is something that's not clarified in Adword's help. I'll make an example here:
Let's say I have the broad keyword TENNIS SHOES in my list.
If someone types in google search box [tennis shoes] (using brackets), will my BROAD keyword activate my ad? Or does my keyword NEED to be an exact phrase [tennis shoes] between brackets to work? And the same question but using quotes (match).
I am also unsure about the inverse case:
If I have the (only) exact kw [tennis shoes] in my list, what if someone's search is tennis shoes (broad) or "tennis shoes" with brackets?
Will my exact kw activate my ad?
I need to know this because I have a list of about 1000 BROAD kws for my very first campaign now and I want to mantein it small. But I'm not sure if if I should add another exact list but between quotes (match), and another one between brackets (exact). Because I don't want to start my first campaign with a 3000 kw list from the beginning.
Thanks in advance to all helpers!
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