Is there a way to get an estimate on ad revenue to consider if it's worth the time and investment? If there were affiliate products, other than a few cheap products, i wouldn't have any concerns, but without a second revenue stream im a little concerned.
If i am able to get the traffic there is potential for particular digital products - ebooks etc, even a membership model - but thats a long way off and a lot of time and investment - im more than happy to put the time and money in but i would like to find out if ad revenue will play a significant role in the monetization.
From my analysis, there's plenty of traffic and not too much competition. pretty sure i can put on my SEO hat (beginner hat!) and do a good job outranking what's there.
How would you guys go about investigating such an issue ?