Earlier this month, the author moderated a Search Engine Journal webinar featuring Jimmy Page and Wes Flippo from Inseev Interactive. They revealed a useful framework for putting your ideal SEO resource stack in place. Executing SEO successfully is obviously a challenge for companies everywhere but building up the right tools can help. There are three primary elements for succeeding with SEO:
- Allocating limited dollars to the most effective actions.
- Synchronizing complex workflows across multiple skillsets.
- Iterating and innovating towards goals of continuous growth.
The greatest SEO challenge is optimizing your a website by getting the right amounts of each of these elements to work together and you'll need to consider:
- Link development.
- Editorial creative.
- Graphics and rich media.
- Web development.
- Analytics and technology.
The author suggests the following framework for your SEO ecosystem.
Then the article provides a list of SEO Strategy tools to use:
- Screaming Frog
When it comes to Link Development, you can employ the following tools:
- Link Research Tools
Then, look at your Editorial Creative. Content is an important part of your approach to SEO.
You can put together an editorial team made up of writers looking at subjects like journalists would. Google increasingly rewards graphical displays of information and you can make your content useful while standing out by providing pictorial displays.
When you're compiling such content, use tools like:
Don't overlook UI and UX when you're creating content. That's something Google will consider when ranking your pages and you can employ tools like:
- Crazy Egg
- Google Optimize
Your Web Development team should implement the changes made by the SEO strategist and keep UI/UX in mind too.
Finally, you can use Analytics & Technology to gather performance data based on before your changes and after. Some good tools to use are:
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Data Studio
It's important to remember that SEO improvements take time to achieve. That starts with research and plans, then on-page optimization. As your website grows, you'll need to allocate more budget and personnel. There are various ways to achieve growth and development, and there are some great suggestions in the original article!