What Causes Massive Drops in Referring Pages on Otherwise Healthy Sites
- SEO |
So I've noticed a trend with a lot of sites (note- I'm using ahrefs for this data) where referring domains grows pretty steadily at a 30% rate over time, but referring PAGES has a strong spike, and then a very sudden drop after a few months. One example, in a month, went from 130,000 referring pages to about 40,000, while referring domains remained steady.
My main assumptions when I see that is that they launched a new site in that time, or that the links were likely nofollow links from message boards that got deleted. Does anyone have any other thoughts on what might cause such a massive drop of backlinks for otherwise healthy sites that are at least SEO-aware?
Any hypotheses would be greatly welcome! I just want to have a better sense of events that can lead to that, because I see it on a lot of sites.
My main assumptions when I see that is that they launched a new site in that time, or that the links were likely nofollow links from message boards that got deleted. Does anyone have any other thoughts on what might cause such a massive drop of backlinks for otherwise healthy sites that are at least SEO-aware?
Any hypotheses would be greatly welcome! I just want to have a better sense of events that can lead to that, because I see it on a lot of sites.
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