DuckDuckGo is celebrating a milestone after it reached 100 million searches in one day on Monday, January the 11th, according to public traffic data.
Taking that 100 million milestone day into account, DuckDuckGo is on target to hit approximately 90 million daily average searches for January. That's up from 52 million in January 2020, and it means the current numbers represent an increase of 73% year-on-year. Overall, DuckDuckGo continues to enjoy impressive growth, as the figures below indicate:
- January 2019 to January 2020 - 52% increase
- January 2018 to January 2019 - 62% increase
- January 2017 to January 2018 - 61% increase
- January 2016 to January 2017 - 30% increase
DuckDuckGo's success isn't limited to web search traffic; its mobile app is also popular with users and recently reached number seven in the iOS App Store charts for free apps. It made number one in the utility apps chart.
DuckDuckGo sits in position two behind Google for mobile search market share - ahead of Bing and Yahoo. It has yet to achieve that high in terms of desktop searches, sitting at number four in the chart, but with more and more searches coming via mobile these days, DuckDuckGo will be happy for now. Whichever way you cut things, DuckDuckGo is growing faster now than it ever has in the dozen or so years since it was founded.
As many readers will already know, DuckDuckGo's primary selling point over other search engines is user privacy. No personal information is collected when visitors perform searches via the engine. Privacy-based options look to be gaining traction in recent times, with Signal and Telegram also rising up the charts.