Would building content around long tail keywords be worth the time in my case?

32 replies
  • SEO
  • |
Hi all,
I am in a super competitive niche (I make jewelry), and I read that it's no use trying to compete for LTKWs that are just subcategories of bigger KWs because the big guys who are optimized for these bigger KW's will still outrank me on the LTKWs.
So does that mean that a LTKW strategy will just be a waste of time for me?
Could a specialist confirm whether it's possible or not?
Could I find a sneak approach by finding KWs that don't use the words "jewelry", "necklace", or "gift", which will always be too competitive?
Should I forget about SEO and focus on social marketing?
If there is a specialist who could give me his opinion, thanks in advance
#building #case #content #keywords #long #tail #time #worth
Avatar of Unregistered
  • Profile picture of the author fastreplies
    Banned
    Originally Posted by altar22 View Post

    Could I find a sneak approach by finding KWs that don't use the words "jewelry", "necklace", or "gift", which will always be too competitive?
    There is always chance if you get innovative how you're using keywords.
    For example "jewelry", "necklace", or "gift", used with specific side word like
    'handmade jewelry', 'coral necklace'. 'birthday gift' etc. based on a fact that
    people don't use single word but phrases by sometimes using KW Big Guys
    don't believe someone would be so dumb to use.



    fastreplies
    {{ DiscussionBoard.errors[11649572].message }}
    • Profile picture of the author altar22
      But aren't those just subcategories of the bigger keywords?
      {{ DiscussionBoard.errors[11649625].message }}
  • Profile picture of the author Oggy0569
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[11649577].message }}
    • Profile picture of the author altar22
      I've been trying to look into it (en though I don't have access to a good tool like semrush), and it seems that any LTKW that includes one of these words is high difficulty, even when there's practically no volume!.
      I'll keep looking. I need to get creative but I'm plagued by self-doubt...
      {{ DiscussionBoard.errors[11649626].message }}
      • Profile picture of the author fastreplies
        Banned
        Originally Posted by altar22 View Post

        I've been trying to look into it (en though I don't have access to a good tool like semrush),..
        I wouldn't rely on KW tools, any tools including G. too much
        keeping in mind that "Big Guys" and small has been using them to
        compete with you. Why would you want to compete against yourself?

        As I've said, being innovative and using your own circumstances,
        in a long run, will leave your competition who're trying tools behind.



        fastreplies
        {{ DiscussionBoard.errors[11649704].message }}
  • Profile picture of the author rssm
    Long-tail keywords are the means by which you produce natural inquiry traffic to your site
    {{ DiscussionBoard.errors[11649579].message }}
  • Profile picture of the author Priyanka0011
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[11649616].message }}
    • Profile picture of the author altar22
      I'm an e-commerce, and the sites that dominate my niche are Pinterest, Etsy, Amazon, etc. The only advantage I have is that if I could spot long tail KW opportunities I could create a product specifically for that KW. What I'm wondering is whether "Necklace made of X for Y" isn't just a subcategory of the KW "necklace", which the big sites will always dominate.
      {{ DiscussionBoard.errors[11649627].message }}
      • Profile picture of the author fastreplies
        Banned
        Originally Posted by altar22 View Post

        What I'm wondering is whether "Necklace made of X for Y" isn't just a subcategory of the KW "necklace", which the big sites will always dominate.
        No, they are ankers stabilizing KW and yes they are subcategories and
        the better they are the better your chances to move to better place in SERP



        fastreplies
        {{ DiscussionBoard.errors[11649707].message }}
      • Profile picture of the author dsimms
        You have a narrowed mind approach....

        There will always be those that dominate....

        I have heard statements like this before:

        "Why should I set up an amazon affiliate site, when people can just go right to amazon"

        This sounds logical and silly at the same time...

        Sellers on Amazon often have to move a lot of products, and they may not spend a lot of time trying to impress anyone...

        An amazon affiliate will focus on a particular product, and write content around that product, they may come up with better graphics, videos, and so on...

        At the end of the day, the affiliate's content may have been better than the content that the amazon seller has put out.

        Long-form content has the potential to rank 100s of keywords, no one ever said this was going to be easy or cheap, so depending on your skillset, it could cost you a lot of money, and take many, many months to rank for those high dollar keywords.

        It is what it is....

        Jewelry is a competitive niche

        High Risk = High Rewards...

        But you have to work for it...

        I get the impression that you are trying to invent new keywords, then selling jewelry around those keywords, I could be wrong...

        If you sell particular jewelry, then you need to search for those related keywords, there is no reason to re-invent the wheel, so if you sell Hawaii handmade chokers, then you should search for similar buyer intent LSI keywords that have 1000+ traffic.


        I'm an e-commerce, and the sites that dominate my niche are Pinterest, Etsy, Amazon, etc. The only advantage I have is that if I could spot KW opportunities I could create a product specifically for that KW. What I'm wondering is whether "Necklace made of X for Y" isn't just a subcategory of the KW "necklace", which the big sites will always dominate.
        {{ DiscussionBoard.errors[11652006].message }}
        • Profile picture of the author altar22
          I get the impression that you are trying to invent new keywords, then selling jewelry around those keywords
          Yes you're right. It's just because I make customized and personalized pieces, so I could in theory go the other way around and create pieces around KW opportunities. But I understand what you're saying, thanks for your insight.
          {{ DiscussionBoard.errors[11652194].message }}
  • Profile picture of the author Jamell
    Every action you make on social media integrates with seo .I wouldn't down play the importance of seo . .
    As far as whether or not to choose longtail key words it depends on your goal and or objective .

    There are different variations of seo that can help one site outrank another .

    For example My blog content could be very valuable but having slow loading website could hinder me from ranking higher .

    Or another scenario could be poor we hosting or duplicate content .




    You could be in the same niche as me and write a more in depth informative article which is likely to keep website visitors on your site longer because of the value you are providing .


    Stay active across as many socialmedia platforms as you can and run a site test on your website to see what needs to be tweaked and optimized.
    {{ DiscussionBoard.errors[11649670].message }}
  • Profile picture of the author altar22
    Thanks to all for the advice.
    For a fee would an seo specialist tell me if it's possible for me to dominate certain keywords?
    {{ DiscussionBoard.errors[11649754].message }}
    • Profile picture of the author fastreplies
      Banned
      Originally Posted by altar22 View Post

      Thanks to all for the advice.
      For a fee would an seo specialist tell me if it's possible for me to dominate certain keywords?
      Well, I can tell you that for free.
      You can use some words no one ever will be searching for or gibberish words,
      but when it comes to highly competitive keywords, experience, expertise and
      knowledge immensely depend on how Google feels at any given moment in time.

      Anything that you will try to use based on best advise is nothing more than hinted
      probability simply because SEO outcomes based on conditions and not on science.



      fastreplies
      {{ DiscussionBoard.errors[11649904].message }}
      • Profile picture of the author altar22
        Thanks, I should have specified "if it's possible for me to dominate certain keywords" that I have found following the KGR method.
        Sorry if I was unclear.
        {{ DiscussionBoard.errors[11649921].message }}
  • It also depends on the LTKW that you're using. You also have the consider the psychology. What's usually the mindset of the person using those KW. This can really help if you do content marketing. We categorise the LTKW that we have based on that plus the traffic. If it looks promising, and we can fit that in our funnel, then we give it a shot.
    {{ DiscussionBoard.errors[11650611].message }}
    • Profile picture of the author altar22
      What's usually the mindset of the person using those KW
      You mean what Google calls "user intent"?
      {{ DiscussionBoard.errors[11650708].message }}
      • Profile picture of the author DABK
        What is the difference between an FHA loan and a jumbo loan?

        Who has the lowest mortgage rates today?

        What is a mortgage loan?

        What is the difference between a mortgage and the mortgage note?


        Four possible keywords.


        Which do you think is asked by someone who's looking seriously at getting a mortgage?


        Which one might be asked by a student writing a college essay on mortgages?





        Originally Posted by altar22 View Post

        You mean what Google calls "user intent"?
        {{ DiscussionBoard.errors[11650828].message }}
  • Profile picture of the author Serene Carmen
    Long tail keywords are definitely worth the time. Smaller ecommerce brands spend little or no time on SEO, this can give you an advantage. You can try a tool like Ubersuggest, I think you are allowed a few free searches a day. You could also subcribe for a month and cancel after once you have done your research. You can also type in "jewelry" or "necklace " and looking at google autocomplete is also useful to see what people are searching for.
    {{ DiscussionBoard.errors[11651375].message }}
    • Profile picture of the author fastreplies
      Banned
      Originally Posted by Serene Carmen View Post

      Smaller ecommerce brands spend little or no time on SEO, this can give you an advantage.
      Not necessary. Yes there are a billions of web sites that never used SEO
      and better yet more than 90 of sites owners have no idea what SEO is for.

      The good news whoever uses SEO have less competition, the bad news -
      there is Internet Cop with big stick in charge what is going on and make sure
      not only SEO crowd succeed but the rest of the field as well.

      Have you ever try to search for something that you would expect to find
      on page 1 or 2 and yet you can't stop wonder how is it possible that first
      5 pages filled with garbage sites happened to be listed in SERP given that
      they have nothing to do with your search, have no relation to your subject
      of query and definitely, because they're weren't designed to compete,
      had no need to use SEO?

      Remember Cop by the name Mr. Google whose motto "everyone should
      have equal chance on shot to be listed on page #1 believes that his job is
      to make sure that SEO Pros kept in check and knowledge who's the BOSS.



      fastreplies
      {{ DiscussionBoard.errors[11651460].message }}
  • Profile picture of the author christinarobert
    I believe it is worth the time since it would help you both ways which would be to generate traffic depending on DR and link juice which also depends on the DR. Targeting the long tail keyword could help make it easier for Google to index your website quickly.
    {{ DiscussionBoard.errors[11652409].message }}
  • Profile picture of the author KylieSweet
    Building content around long tail keywords would not be sufficient, and I would prefer that you must have some title headers with enough paragraph that answers the customers journey. For this outline you will have relevant users that will trust your brand and buy or hired your service page.
    {{ DiscussionBoard.errors[11654832].message }}
    • Profile picture of the author altar22
      Yes I also realise now that buying links is important and requires a sizeable budget.
      {{ DiscussionBoard.errors[11654914].message }}
  • Profile picture of the author Akhilesh Singh
    For initial response you should use some LTKWs but for better and more traffic and business you must have try for competitive keywords.. always keep trying to get rank on short keywords like "online necklace" "buy necklace" "offers on necklace" etc
    {{ DiscussionBoard.errors[11655080].message }}
  • Profile picture of the author SiteCheckerPro
    Are you going to compete with Big Guys globally? If not, there is always this 'local search', something like
    'coral necklace near me'
    or
    'jewelry store in NNN neighborhood'
    In this context you can beat the big guys.
    {{ DiscussionBoard.errors[11655459].message }}
    • Profile picture of the author altar22
      Unfortunately I am trying to compete globally.
      I did find some possible KWs but I was told that to have a chance to succeed I needed a budget for buying links.
      {{ DiscussionBoard.errors[11655554].message }}
      • Profile picture of the author fastreplies
        Banned
        Originally Posted by altar22 View Post

        Unfortunately I am trying to compete globally.
        I did find some possible KWs but I was told that to have a chance to succeed I needed a budget for buying links.
        Most web directories and specially those that are using follow links not so expensive.
        Some free directories are your best friends and specially if you have to work with limited
        budged or to use wasteful time writing articles for blogs, which most of the time ignore
        them or snapping no-follow tags.

        Plus some directories would give you 2 or 3 backlinks or even 6 from 6 designated
        to your resource pages, as our directory does. 6 backlinks? Show me blog that does it?



        fastreplies
        {{ DiscussionBoard.errors[11655741].message }}
  • Profile picture of the author mohitensett
    Yes, It is worthy. As Long tail keywords are easy to rank. Also these keywords can bring high traffic from search engines.
    {{ DiscussionBoard.errors[11655760].message }}
  • Profile picture of the author maxsi
    For SEO => you can post mixed content + products inside other free platforms (wordpress . com for example)
    These platforms are very popular and free, so it becomes easy to attract the customer and send it to your main pages.

    Socialmedia => create a group and attract targeted subscribers
    {{ DiscussionBoard.errors[11656146].message }}
  • Profile picture of the author adammoore
    I would say you need to do some keyword research, and find out what keywords are worth going after, what I mean by this is that you don't want to rank for keywords with zero searches. Try aiming for those with at least 250 per month, and below 1000. Keyword research is all about finding opportunities for growth, that others may have missed. As you said yourself, you will find it tough to compete with the big guys, unless willing to pay for promotions, so stick to long-tail keywords and produce high quality content, and innovate.
    {{ DiscussionBoard.errors[11659987].message }}
  • Profile picture of the author Yoana Santiago
    I believe it will work in the long run since you are focusing and narrowing down your targeted audience. If you can build a relationship with your first time buyers most probably they will come back to purchase again. Start building an email list to set your self for long term success.
    {{ DiscussionBoard.errors[11661411].message }}
Avatar of Unregistered

Trending Topics