Would building content around long tail keywords be worth the time in my case?

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  • SEO
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Hi all,
I am in a super competitive niche (I make jewelry), and I read that it's no use trying to compete for LTKWs that are just subcategories of bigger KWs because the big guys who are optimized for these bigger KW's will still outrank me on the LTKWs.
So does that mean that a LTKW strategy will just be a waste of time for me?
Could a specialist confirm whether it's possible or not?
Could I find a sneak approach by finding KWs that don't use the words "jewelry", "necklace", or "gift", which will always be too competitive?
Should I forget about SEO and focus on social marketing?
If there is a specialist who could give me his opinion, thanks in advance
#building #case #content #keywords #long #tail #time #worth
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  • Profile picture of the author fastreplies
    Originally Posted by altar22 View Post

    Could I find a sneak approach by finding KWs that don't use the words "jewelry", "necklace", or "gift", which will always be too competitive?
    There is always chance if you get innovative how you're using keywords.
    For example "jewelry", "necklace", or "gift", used with specific side word like
    'handmade jewelry', 'coral necklace'. 'birthday gift' etc. based on a fact that
    people don't use single word but phrases by sometimes using KW Big Guys
    don't believe someone would be so dumb to use.



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    • Profile picture of the author altar22
      But aren't those just subcategories of the bigger keywords?
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  • Profile picture of the author Oggy0569
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    • Profile picture of the author altar22
      I've been trying to look into it (en though I don't have access to a good tool like semrush), and it seems that any LTKW that includes one of these words is high difficulty, even when there's practically no volume!.
      I'll keep looking. I need to get creative but I'm plagued by self-doubt...
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      • Profile picture of the author fastreplies
        Originally Posted by altar22 View Post

        I've been trying to look into it (en though I don't have access to a good tool like semrush),..
        I wouldn't rely on KW tools, any tools including G. too much
        keeping in mind that "Big Guys" and small has been using them to
        compete with you. Why would you want to compete against yourself?

        As I've said, being innovative and using your own circumstances,
        in a long run, will leave your competition who're trying tools behind.



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  • Profile picture of the author rssm
    Long-tail keywords are the means by which you produce natural inquiry traffic to your site
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  • Profile picture of the author Priyanka0011
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    • Profile picture of the author altar22
      I'm an e-commerce, and the sites that dominate my niche are Pinterest, Etsy, Amazon, etc. The only advantage I have is that if I could spot long tail KW opportunities I could create a product specifically for that KW. What I'm wondering is whether "Necklace made of X for Y" isn't just a subcategory of the KW "necklace", which the big sites will always dominate.
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      • Profile picture of the author fastreplies
        Originally Posted by altar22 View Post

        What I'm wondering is whether "Necklace made of X for Y" isn't just a subcategory of the KW "necklace", which the big sites will always dominate.
        No, they are ankers stabilizing KW and yes they are subcategories and
        the better they are the better your chances to move to better place in SERP



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      • Profile picture of the author dsimms
        You have a narrowed mind approach....

        There will always be those that dominate....

        I have heard statements like this before:

        "Why should I set up an amazon affiliate site, when people can just go right to amazon"

        This sounds logical and silly at the same time...

        Sellers on Amazon often have to move a lot of products, and they may not spend a lot of time trying to impress anyone...

        An amazon affiliate will focus on a particular product, and write content around that product, they may come up with better graphics, videos, and so on...

        At the end of the day, the affiliate's content may have been better than the content that the amazon seller has put out.

        Long-form content has the potential to rank 100s of keywords, no one ever said this was going to be easy or cheap, so depending on your skillset, it could cost you a lot of money, and take many, many months to rank for those high dollar keywords.

        It is what it is....

        Jewelry is a competitive niche

        High Risk = High Rewards...

        But you have to work for it...

        I get the impression that you are trying to invent new keywords, then selling jewelry around those keywords, I could be wrong...

        If you sell particular jewelry, then you need to search for those related keywords, there is no reason to re-invent the wheel, so if you sell Hawaii handmade chokers, then you should search for similar buyer intent LSI keywords that have 1000+ traffic.


        I'm an e-commerce, and the sites that dominate my niche are Pinterest, Etsy, Amazon, etc. The only advantage I have is that if I could spot KW opportunities I could create a product specifically for that KW. What I'm wondering is whether "Necklace made of X for Y" isn't just a subcategory of the KW "necklace", which the big sites will always dominate.
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        • Profile picture of the author altar22
          I get the impression that you are trying to invent new keywords, then selling jewelry around those keywords
          Yes you're right. It's just because I make customized and personalized pieces, so I could in theory go the other way around and create pieces around KW opportunities. But I understand what you're saying, thanks for your insight.
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  • Profile picture of the author Jamell
    Every action you make on social media integrates with seo .I wouldn't down play the importance of seo . .
    As far as whether or not to choose longtail key words it depends on your goal and or objective .

    There are different variations of seo that can help one site outrank another .

    For example My blog content could be very valuable but having slow loading website could hinder me from ranking higher .

    Or another scenario could be poor we hosting or duplicate content .




    You could be in the same niche as me and write a more in depth informative article which is likely to keep website visitors on your site longer because of the value you are providing .


    Stay active across as many socialmedia platforms as you can and run a site test on your website to see what needs to be tweaked and optimized.
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  • Profile picture of the author altar22
    Thanks to all for the advice.
    For a fee would an seo specialist tell me if it's possible for me to dominate certain keywords?
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    • Profile picture of the author fastreplies
      Originally Posted by altar22 View Post

      Thanks to all for the advice.
      For a fee would an seo specialist tell me if it's possible for me to dominate certain keywords?
      Well, I can tell you that for free.
      You can use some words no one ever will be searching for or gibberish words,
      but when it comes to highly competitive keywords, experience, expertise and
      knowledge immensely depend on how Google feels at any given moment in time.

      Anything that you will try to use based on best advise is nothing more than hinted
      probability simply because SEO outcomes based on conditions and not on science.



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      • Profile picture of the author altar22
        Thanks, I should have specified "if it's possible for me to dominate certain keywords" that I have found following the KGR method.
        Sorry if I was unclear.
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  • It also depends on the LTKW that you're using. You also have the consider the psychology. What's usually the mindset of the person using those KW. This can really help if you do content marketing. We categorise the LTKW that we have based on that plus the traffic. If it looks promising, and we can fit that in our funnel, then we give it a shot.
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    • Profile picture of the author altar22
      What's usually the mindset of the person using those KW
      You mean what Google calls "user intent"?
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      • Profile picture of the author DABK
        What is the difference between an FHA loan and a jumbo loan?

        Who has the lowest mortgage rates today?

        What is a mortgage loan?

        What is the difference between a mortgage and the mortgage note?


        Four possible keywords.


        Which do you think is asked by someone who's looking seriously at getting a mortgage?


        Which one might be asked by a student writing a college essay on mortgages?





        Originally Posted by altar22 View Post

        You mean what Google calls "user intent"?
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  • Profile picture of the author Serene Carmen
    Long tail keywords are definitely worth the time. Smaller ecommerce brands spend little or no time on SEO, this can give you an advantage. You can try a tool like Ubersuggest, I think you are allowed a few free searches a day. You could also subcribe for a month and cancel after once you have done your research. You can also type in "jewelry" or "necklace " and looking at google autocomplete is also useful to see what people are searching for.
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    • Profile picture of the author fastreplies
      Originally Posted by Serene Carmen View Post

      Smaller ecommerce brands spend little or no time on SEO, this can give you an advantage.
      Not necessary. Yes there are a billions of web sites that never used SEO
      and better yet more than 90 of sites owners have no idea what SEO is for.

      The good news whoever uses SEO have less competition, the bad news -
      there is Internet Cop with big stick in charge what is going on and make sure
      not only SEO crowd succeed but the rest of the field as well.

      Have you ever try to search for something that you would expect to find
      on page 1 or 2 and yet you can't stop wonder how is it possible that first
      5 pages filled with garbage sites happened to be listed in SERP given that
      they have nothing to do with your search, have no relation to your subject
      of query and definitely, because they're weren't designed to compete,
      had no need to use SEO?

      Remember Cop by the name Mr. Google whose motto "everyone should
      have equal chance on shot to be listed on page #1 believes that his job is
      to make sure that SEO Pros kept in check and knowledge who's the BOSS.



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  • I believe it is worth the time since it would help you both ways which would be to generate traffic depending on DR and link juice which also depends on the DR. Targeting the long tail keyword could help make it easier for Google to index your website quickly.
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  • Profile picture of the author KylieSweet
    Building content around long tail keywords would not be sufficient, and I would prefer that you must have some title headers with enough paragraph that answers the customers journey. For this outline you will have relevant users that will trust your brand and buy or hired your service page.
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    • Profile picture of the author altar22
      Yes I also realise now that buying links is important and requires a sizeable budget.
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  • Profile picture of the author Akhilesh Singh
    For initial response you should use some LTKWs but for better and more traffic and business you must have try for competitive keywords.. always keep trying to get rank on short keywords like "online necklace" "buy necklace" "offers on necklace" etc
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  • Profile picture of the author SiteCheckerPro
    Are you going to compete with Big Guys globally? If not, there is always this 'local search', something like
    'coral necklace near me'
    or
    'jewelry store in NNN neighborhood'
    In this context you can beat the big guys.
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    • Profile picture of the author altar22
      Unfortunately I am trying to compete globally.
      I did find some possible KWs but I was told that to have a chance to succeed I needed a budget for buying links.
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      • Profile picture of the author fastreplies
        Originally Posted by altar22 View Post

        Unfortunately I am trying to compete globally.
        I did find some possible KWs but I was told that to have a chance to succeed I needed a budget for buying links.
        Most web directories and specially those that are using follow links not so expensive.
        Some free directories are your best friends and specially if you have to work with limited
        budged or to use wasteful time writing articles for blogs, which most of the time ignore
        them or snapping no-follow tags.

        Plus some directories would give you 2 or 3 backlinks or even 6 from 6 designated
        to your resource pages, as our directory does. 6 backlinks? Show me blog that does it?



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  • Profile picture of the author mohitensett
    Yes, It is worthy. As Long tail keywords are easy to rank. Also these keywords can bring high traffic from search engines.
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  • Profile picture of the author maxsi
    For SEO => you can post mixed content + products inside other free platforms (wordpress . com for example)
    These platforms are very popular and free, so it becomes easy to attract the customer and send it to your main pages.

    Socialmedia => create a group and attract targeted subscribers
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  • Profile picture of the author adammoore
    I would say you need to do some keyword research, and find out what keywords are worth going after, what I mean by this is that you don't want to rank for keywords with zero searches. Try aiming for those with at least 250 per month, and below 1000. Keyword research is all about finding opportunities for growth, that others may have missed. As you said yourself, you will find it tough to compete with the big guys, unless willing to pay for promotions, so stick to long-tail keywords and produce high quality content, and innovate.
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  • Profile picture of the author savidge4
    lets get right into this... is SEO an option.. by all means it is... do you have to get a bunch of back links and all that... in your market segment "jewelry" not really. look at the term "handmade silver jewelry" as an example on Google. None of the big players in jewelry are showing... there is a Pinterest listing in the top 10. There are still Amazon listings in there. There is MORE THAN enough SEO opportunity for the little guy there. Get into terms like "handmade silver christian jewelry" and its even more apparent thatyou could break through.

    Dont listen to most of the crud on this thread. the reality is "Jewelry" is not that hard of a term to break into. Are you going to list in the top 10 for the term "Jewelry" anytime soon, no.. but the terms above, sooner than you might think.

    The more specific the term is you might be shooting for, sure the less traffic there may be, and according to most, this is not traffic you want. BUT with the more specific terms that are refining what it is someone is looking for the the percentage of probability of actually getting the sale grow. People searching "Jewelry" are just looking and the number of visits needed to make a sale might be huge. but something like "Silver turtle necklace with diamonds" is a "Buyers" term... may not get as much traffic but will probably yield MORE sales.

    To understand specifically what YOU need to be doing in terms of SEO vs Social.. you need to be doing BOTH. Yes social is more instant, but it requires more work day in and day out... once you take a break from posting on social what happens? Social media is a faucet just like paid advertising... you stop posting or turn off PPC and the sales end.

    You need to be writing content daily... trends, how to's, cultural, etc on the specific products you sell and the specific materials you use. 1 or 2 hours a day writing and posting over time you will see results. Dont think for 2 seconds that you an write 1 or 2 articles and wonder why your not seeing results.. its not how it works. 300 articles down the road.. and you will see the difference. In the meantime do the social media thing.

    You just need to start DOING. you can think about it, you can question yourself, you can do nothing... but where will this put you in a year?

    This is YOUR passion, YOUR dream right? then you simply need to do the WORK. Just write every day. the buying traffic will come.
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    • Profile picture of the author altar22
      Hey savidge4 , thanks for the pep talk.
      You are right, since posting this question, with a bit of research I have found quite a few four and five-letter LTKWs which I believe could bring me a lot of traffic.
      However, I was told that I need a budget for backlinks, so I am currently saving for that.
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      • Profile picture of the author savidge4
        Originally Posted by altar22 View Post

        However, I was told that I need a budget for backlinks, so I am currently saving for that.
        Again, you are delaying... NO you dont need a budget.. NO, you dont need to wait... WRITE AND POST THE CONTENT. If you think you need backlinks.. you can deal with that later.

        Look at the terms I gave you earlier.. do you think the Pinterest and Etsy inclusions in those results have backlinks?

        I can tell you right now.. stop taking everything you read about SEO at face value. 90% of what you read is FALSE. Go here: ( https://www.sureoak.com/insights/rand-fishkin-podcast ) if THIS GUY is not backlinking why should you? ( this page is a great read by the way )

        Stop researching and start doing... CREATE CONTENT, see where it takes you.. and again im not talking about 1 or 2 articles... At least 3 times a week ( AT LEAST ) POST, for 3 months at the very least - I PERSONALY would be swinging for a post a day every day... 36 pieces of content in 3 months vs 90?

        SEO is a numbers game, and not in the way most people look at it... DA this PA that... no, no, and no... 30 pieces of content on the same subject vs 3 with piss poor backlinks... the site with 30 pieces will probably have a better TRUST RANK ( there is a term for you to look up and understand ) and better ranking all day long.

        The content on this very thread is a lesson in what not to do or think... The standard whoa is me SEO is hard and its not that easy and its an excuse after excuse after excuse... But not a single instance of hey PUT IN THE WORK aka WRITE content that will actually get ranked...

        I would even go so far as to suggest dont even try and identify terms to target. ever built a page before? ever had success with SEO in your past? the question then leads to do you even really know what you are looking for? There is NOT a single tool out there that can help you with identifying terms and its possible ability to rank ( read that sentence again ) BUT once the content is written and you can go into GA and see where it is ranking... you can make adjustments from there. Guessing vs actual data.

        Success will NEVER come from doing nothing... Read my signature below... ACT
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        • Profile picture of the author altar22
          ever built a page before? ever had success with SEO in your past?
          I was on Etsy, so no and no.
          I get what you say. I am a huge staller X a gigantic procrastinator...
          If I ever get a VA, it'll be a drill sergeant to kick me in the ass and yell at me all day.
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          • Profile picture of the author savidge4
            Originally Posted by altar22 View Post

            I was on Etsy, so no and no.
            I get what you say. I am a huge staller X a gigantic procrastinator...
            If I ever get a VA, it'll be a drill sergeant to kick me in the ass and yell at me all day.
            You SHOULD be on Etsy.. you SHOULD be on eBay ( read my thread here on the subject: https://www.warriorforum.com/warrior...days-ebay.html ) You SHOULD be on Instagram and Facebook. You SHOULD have a website.

            I tried it for a month and it didnt work is not a correct answer. Rome was not built in a day, and sales will not happen instantly - THIS is the reality of your situation.

            A VA isnt going to do a damn thing for you... because again, you are waiting to be able to afford one. The irony here is you are hoping the VA will give you an amount of discipline? LOL its the other way around, you have to stay on them to keep them on task.



            YOU need to do the work.
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  • Profile picture of the author Kay King
    with a bit of research I have found quite a few four and five-letter LTKWs which I believe could bring me a lot of traffic.

    You started this thread in February - and three months later you have 'found LTKWs' ? Have you done anything else?



    If I ever get a VA, it'll be a drill sergeant to kick me in the ass and yell at me all day.

    I laughed at that but then looked back over your posts in this thread - you seem to be waiting for someone to tell you step-by-step what to do....that is an employee mindset. If you don't care enough about your business to do the work needed to promote it - no one else will care either.


    Three months from now - where will you be?
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    • Profile picture of the author savidge4
      Originally Posted by Kay King View Post

      Three months from now - where will you be?
      A better question... if you started writing content 3 months ago where would you be today?

      SEO only works if there is CONTENT
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      • Profile picture of the author altar22
        Oh gosh, this has turned into a proper beating O_o
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        • Profile picture of the author savidge4
          Originally Posted by altar22 View Post

          Oh gosh, this has turned into a proper beating O_o
          Its really not ment to be that way... consider it more of a wake up call. You can read and research till your blue in the face, and most people that write about SEO in general, simply do not have a clue.

          The bottom line is without CONTENT there is no need for SEO. The actual TRUTH is there is no "exact" way to figure out what terms to shoot for. all of the tools and strategies you will read about all reflect the data of Googles keyword tool and that data relates to PPC and has nothing to do with actual search ability.

          Once you actually have CONTENT, you can then utilize tools within GA to help guide you in the right direction... this is DATA driven vs trying to find keywords to target that is all speculation.

          This is YOUR thing... I want to sell stuff and quit my job type stuff, I get it. but if you arent pumping out content that will at some point draw customers, how are you going to make that dream a reality? Just plug at it 2 hours a day - EVERYDAY. YOU have absolutely nothing to lose and everything to gain!

          I hope the best for you - and I mean that.
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