Would building content around long tail keywords be worth the time in my case?

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  • SEO
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Hi all,
I am in a super competitive niche (I make jewelry), and I read that it's no use trying to compete for LTKWs that are just subcategories of bigger KWs because the big guys who are optimized for these bigger KW's will still outrank me on the LTKWs.
So does that mean that a LTKW strategy will just be a waste of time for me?
Could a specialist confirm whether it's possible or not?
Could I find a sneak approach by finding KWs that don't use the words "jewelry", "necklace", or "gift", which will always be too competitive?
Should I forget about SEO and focus on social marketing?
If there is a specialist who could give me his opinion, thanks in advance
#building #case #content #keywords #long #tail #time #worth
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  • Profile picture of the author fastreplies
    Originally Posted by altar22 View Post

    Could I find a sneak approach by finding KWs that don't use the words "jewelry", "necklace", or "gift", which will always be too competitive?
    There is always chance if you get innovative how you're using keywords.
    For example "jewelry", "necklace", or "gift", used with specific side word like
    'handmade jewelry', 'coral necklace'. 'birthday gift' etc. based on a fact that
    people don't use single word but phrases by sometimes using KW Big Guys
    don't believe someone would be so dumb to use.



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    • Profile picture of the author altar22
      But aren't those just subcategories of the bigger keywords?
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  • Profile picture of the author Oggy0569
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    • Profile picture of the author altar22
      I've been trying to look into it (en though I don't have access to a good tool like semrush), and it seems that any LTKW that includes one of these words is high difficulty, even when there's practically no volume!.
      I'll keep looking. I need to get creative but I'm plagued by self-doubt...
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      • Profile picture of the author fastreplies
        Originally Posted by altar22 View Post

        I've been trying to look into it (en though I don't have access to a good tool like semrush),..
        I wouldn't rely on KW tools, any tools including G. too much
        keeping in mind that "Big Guys" and small has been using them to
        compete with you. Why would you want to compete against yourself?

        As I've said, being innovative and using your own circumstances,
        in a long run, will leave your competition who're trying tools behind.



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  • Profile picture of the author rssm
    Long-tail keywords are the means by which you produce natural inquiry traffic to your site
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  • Profile picture of the author Priyanka0011
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    • Profile picture of the author altar22
      I'm an e-commerce, and the sites that dominate my niche are Pinterest, Etsy, Amazon, etc. The only advantage I have is that if I could spot KW opportunities I could create a product specifically for that KW. What I'm wondering is whether "Necklace made of X for Y" isn't just a subcategory of the KW "necklace", which the big sites will always dominate.
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  • Profile picture of the author Jamell
    Every action you make on social media integrates with seo .I wouldn't down play the importance of seo . .
    As far as whether or not to choose longtail key words it depends on your goal and or objective .

    There are different variations of seo that can help one site outrank another .

    For example My blog content could be very valuable but having slow loading website could hinder me from ranking higher .

    Or another scenario could be poor we hosting or duplicate content .




    You could be in the same niche as me and write a more in depth informative article which is likely to keep website visitors on your site longer because of the value you are providing .


    Stay active across as many socialmedia platforms as you can and run a site test on your website to see what needs to be tweaked and optimized.
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  • Profile picture of the author altar22
    Thanks to all for the advice.
    For a fee would an seo specialist tell me if it's possible for me to dominate certain keywords?
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    • Profile picture of the author fastreplies
      Originally Posted by altar22 View Post

      Thanks to all for the advice.
      For a fee would an seo specialist tell me if it's possible for me to dominate certain keywords?
      Well, I can tell you that for free.
      You can use some words no one ever will be searching for or gibberish words,
      but when it comes to highly competitive keywords, experience, expertise and
      knowledge immensely depend on how Google feels at any given moment in time.

      Anything that you will try to use based on best advise is nothing more than hinted
      probability simply because SEO outcomes based on conditions and not on science.



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      • Profile picture of the author altar22
        Thanks, I should have specified "if it's possible for me to dominate certain keywords" that I have found following the KGR method.
        Sorry if I was unclear.
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  • It also depends on the LTKW that you're using. You also have the consider the psychology. What's usually the mindset of the person using those KW. This can really help if you do content marketing. We categorise the LTKW that we have based on that plus the traffic. If it looks promising, and we can fit that in our funnel, then we give it a shot.
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    • Profile picture of the author altar22
      What's usually the mindset of the person using those KW
      You mean what Google calls "user intent"?
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      • Profile picture of the author DABK
        What is the difference between an FHA loan and a jumbo loan?

        Who has the lowest mortgage rates today?

        What is a mortgage loan?

        What is the difference between a mortgage and the mortgage note?


        Four possible keywords.


        Which do you think is asked by someone who's looking seriously at getting a mortgage?


        Which one might be asked by a student writing a college essay on mortgages?





        Originally Posted by altar22 View Post

        You mean what Google calls "user intent"?
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  • Profile picture of the author Serene Carmen
    Long tail keywords are definitely worth the time. Smaller ecommerce brands spend little or no time on SEO, this can give you an advantage. You can try a tool like Ubersuggest, I think you are allowed a few free searches a day. You could also subcribe for a month and cancel after once you have done your research. You can also type in "jewelry" or "necklace " and looking at google autocomplete is also useful to see what people are searching for.
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