I am in a super competitive niche (I make jewelry), and I read that it's no use trying to compete for LTKWs that are just subcategories of bigger KWs because the big guys who are optimized for these bigger KW's will still outrank me on the LTKWs.
So does that mean that a LTKW strategy will just be a waste of time for me?
Could a specialist confirm whether it's possible or not?
Could I find a sneak approach by finding KWs that don't use the words "jewelry", "necklace", or "gift", which will always be too competitive?
Should I forget about SEO and focus on social marketing?
If there is a specialist who could give me his opinion, thanks in advance