Why is Search - and SEO - So Important?

by WarriorForum.com Administrator
30 replies
  • SEO
  • |
A new article on Search Engine Journal reports that the consumer journey is gradually playing a broader role in search. Users usually search to solve specific problems, to accomplish a range of tasks, and to get things done.



Bill Gates once said: "The future of search is verbs." He wasn't talking about the words people use in search boxes; he was referring to why people search. Search used to produce a list of documents that contained words typed by the user, but that's changed. Searchers today are looking to solve problems, get tasks accomplished, or "do" something.

That could mean booking a flight, buying something, learning Taylor Swift's new lyrics, or browsing through endless cat photos - but the key is - as Gates said - they're all verbs.

Essentially, search is the start of what marketers call "the consumer journey." A user's path, from the inception of their task to the completion, often starts with a search. To cope with the complexities of the average consumer journey, search has had to evolve from words on a page to understanding user intent at different stages of what they're trying to achieve. It's not just about keywords any more; it's all about providing relevant, helpful content at the correct time - or stage of journeys.

As a result, SEO has evolved into what the author calls "real marketing." Modern SEO focuses on:
  • Understanding personas.
  • Data-driven insights.
  • Content strategy.
  • Technical problem-solving.
  • The 3 Main Tenets of Any Marketing Strategy or Campaign

Search impacts all three of the following areas
  • Attract.
  • Engage.
  • Convert.

But search heavily leans toward that first phase: Attract. In 2021, you can't just have an amazing product; you've got to attract customers using multiple channels and outlets. Any webpage that's involved in attracting visitors, engaging visitors, or converting them, should have a significant element of SEO.

There's much more to the original article, and you can reach that by clicking on the link above!
#– #important #search #seo
  • Profile picture of the author robertvincent
    nice information though
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  • Profile picture of the author fastreplies
    Originally Posted by WarriorForum.com View Post

    To cope with the complexities of the average consumer journey, search has had to evolve from words on a page to understanding user intent at different stages of what they're trying to achieve. It's not just about keywords any more; it's all about providing relevant, helpful content at the correct time - or stage of journeys.
    To paraphrase that: - """search""" became tea leaves tool used by
    Carnival gypsy to guess when and how much money you are going
    to win in the next Super Draws Lottery.

    In short while SEO will become thing of the past because """search"""
    will make it obsolete given that there is no way you can build meaningful
    SEO campaign based on nothing but guessing.

    It's not just about keywords any more
    What more proof do you need?



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  • Profile picture of the author WF- Enzo
    Administrator
    To oversimplify things, search and SEO will always run search engines and, well, search engines.
    Signature
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    • Profile picture of the author fastreplies
      Originally Posted by WF- Enzo View Post

      To oversimplify things, search and SEO will always run search engines and, well, search engines.
      It sounds more like wishful thinking and presumption.
      If you don't believe that without keywords there is no functional SEO,
      then you should read that article again and what G. has been preaching
      in general for sometime now.

      My 2c.

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  • Profile picture of the author Nuru Bazzi
    Being able to use search is a great way to be able to do a lot more in a smaller amount of time. It lets you find what you need immediately. SEO is important because ,Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website's trust. So,both its very impornant.
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    • Profile picture of the author fastreplies
      Originally Posted by Nuru Bazzi View Post

      Being able to use search is a great way to be able to do a lot more in a smaller amount of time. It lets you find what you need immediately. SEO is important because ,Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website's trust. So,both its very impornant.
      Here is post made by someone who have forgot to read and grasp OP and followups.
      find what you need immediately??? Really?



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  • Profile picture of the author Signature Work
    Banned
    [DELETED]
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  • Originally Posted by WarriorForum.com View Post

    A new article on [URL="https://www.searchenginejournal.com/seo-101/why-is-search-important/#close"]

    Search impacts all three of the following areas
    • Attract.
    • Engage.
    • Convert.

    But search heavily leans toward that first phase: Attract. In 2021, you can't just have an amazing product; you've got to attract customers using multiple channels and outlets. Any webpage that's involved in attracting visitors, engaging visitors, or converting them, should have a significant element of SEO.

    There's much more to the original article, and you can reach that by clicking on the link above!
    This is where social media marketing can add to the marketing strategy. Once you've attracted potential customers, use social media to initiate and maintain engagement.
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  • Profile picture of the author Jacey Tome
    SEO is very important for promote your services and website.
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  • Profile picture of the author amptize
    SEO is necessary to rank higher on Google, Bing, etc. You get genuine and free traffic for your website.
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    • Profile picture of the author fastreplies


      Originally Posted by Signature Work View Post

      seo is very important every website. without seo nothing website.
      Originally Posted by Jacey Tome View Post

      SEO is very important for promote your services and website.
      Originally Posted by amptize View Post

      SEO is necessary to rank higher on Google, Bing, etc. You get genuine and free traffic for your website.
      LOL, it looks like Trollsylvania University, because of Covid-19, this year
      has been letting it graduate class to fill the World with wisdom earlier.



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  • Profile picture of the author miltensunny
    Voice search, Video Search , UI/UX also important
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  • Profile picture of the author pibyxconsulting
    SEO helps your business to attract users organically. Though, very nice explanation! Keep it up!
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  • Informational article, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
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  • Profile picture of the author Arghya Sen
    SEO is important for all business owner. If you are doing a proper branding the people will get aware of your business, so there are a chance to get the visitor convert into lead.
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    • Profile picture of the author fastreplies
      Originally Posted by Arghya Sen View Post

      SEO is important for all business owner.
      Are you sure SEO is important?
      The reason I'm asking you because you're contradicting yourself.
      You next sentence clearly point to bigger role played by Marketing

      Originally Posted by Arghya Sen View Post

      If you are doing a proper branding the people will get aware of your business, so there are a chance to get the visitor convert into lead.
      SEO role is to place site in better SERP but it doesn't do nothing
      to market your site. If you read OP again, you'll find an answer why.



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  • Profile picture of the author chrispickford
    Nice detailed article.
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  • Profile picture of the author HeatherFraser
    Seo has a huge impact on my business and promoting my website. It helps to make my website popular and accessible to more people who are interested in something like my product. I created my website a year ago, it's an online store with women's and men's clothes. Because of the coronavirus, a lot of people had switched to digital marketing and business. And it's convenient to sell clothes online. You don't have to pay a lot of taxes without any sense. When I contacted a seo company they explained how they would perform their optimizing operations, so it was pretty clear for me. They helped me to increase the traffic of my online shopping site so now I have a lot of clients and sales.
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  • Profile picture of the author Stack Mode
    hello everyone!!!

    Search Engine Optimization, means setting up your website and content to show up through online search results. While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services.
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  • Profile picture of the author zoomers
    very informative for my website
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  • Profile picture of the author Taha Ali
    SEO is very important to get in the top results as u know that competition in every industry is getting higher so SEO helps u to increase your traffic.
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  • Profile picture of the author jason100
    Being an expert in this field, I would like to write in support of SEO. It is such an important channel that not even a single marketer could ignore it.
    Every product has its buying cycle. If someone over the web is looking to buy the best android phone in 2021, he/she must go through the buying journey. Also, the customer journey in purchasing this phone would be based on a couple of weeks. During these weeks, a customer would be going through these phases and would be interested in knowing about the product. These phases are:
    1. Need Recognition
    2. Information Search
    3. Compare
    4. Purchase
    5. Post Purchasing
    So let's come to the importance of SEO in 2021. Through SEO, we marketers could easily cover all the above phases of a buying cycle effectively.
    The SEO is the need of the current time. We may lose all the opportunities to grab visitors and then turn them into our customers by not doing the SEO of our products or services online.
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  • Profile picture of the author uday u
    the best SEO strategy to get website top one
    there are some ways and we have to follow these things the keyword is important to increase the web traffic and the title will also help to increase the traffic
    Keyword research
    Optimizing title tags and meta tags
    Creating optimized content
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    • Profile picture of the author fastreplies
      Originally Posted by jason100 View Post

      1. Need Recognition
      2. Information Search
      3. Compare
      4. Purchase
      5. Post Purchasing
      Originally Posted by uday u View Post

      the best SEO strategy to get website top one
      there are some ways and we have to follow these things the keyword is important to increase the web traffic and the title will also help to increase the traffic
      Keyword research
      Optimizing title tags and meta tags
      Creating optimized content
      There is not a word in your reply that would answer topic's question
      Why is Search - and SEO - So Important?


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      • Profile picture of the author DABK
        You're making it sound like a forum discussion is akin to a conversation.

        That does not sound right. You can't do that in 2 seconds! And who has more than 2 seconds when there's gold in them internet hills to be mined?


        Originally Posted by fastreplies View Post

        There is not a word in your reply that would answer topic's question




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        • Profile picture of the author fastreplies
          Originally Posted by DABK View Post

          You're making it sound like a forum discussion is akin to a conversation.

          That does not sound right. You can't do that in 2 seconds! And who has more than 2 seconds when there's gold in them internet hills to be mined?
          LOL man, it reminds me Planet of the Apes reality where Charlton Heston's
          monologue have reflected this forum's posting reality.

          You Maniacs! You blew it up! Ah, damn you! God damn you all to hell!
          Take your stinking paws off me, you damned dirty ape!


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  • Profile picture of the author adammoore
    Proper search engine optimization increases your chances of gaining more organic impressions to your landing page. Also, the traffic is free, so why not do it?
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  • Profile picture of the author Brackwom
    SEO is made up of many different elements and identifying what they are and how they work is key to understanding why SEO is so valuable. In short, SEO is significant because it presents your website more visible. That means more traffic and more chances to turn prospects into customers.
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  • Profile picture of the author Mary Annabelle
    It's a more effective way to reach your target audience except you want to keep going round a circle
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