Search Engine Journal Looks at How COVID-19 Has impacted SEO
- SEO |
A new article on Search Engine Journal looks at four ways the pandemic has affected SEO.
People Are Searching for Pandemic-Related Topics
We've all had a lot of COVID questions for the internet this past year, and we're still asking today. Access to information is vital in a health crisis, which is why Google has prioritized making this easy for users to find. If you look up various questions about the virus, Google gives you various reliable sources right on the first page, such as an overview of cases in your area, statistics, testing information, how to cope with the pandemic, and news updates.
More People Are Searching for Local Businesses
Local businesses have suffered due to the pandemic. While keeping a business running is more difficult than ever, many people are still looking to support small businesses in their area. Travel restrictions and supply chain issues have made local businesses the safest and most convenient options for consumers, in many cases. That makes local SEO an extremely important investment for small businesses. You want to make sure you're showing up when people are looking for places nearby to fulfill their needs.
Online Shopping Is More Popular
At various times over the past year, nonessential stores have had no choice but to close up shop. Stores may also have to limit the number of people allowed in at one time, reducing the sales they might make. Not only has online shopping been the safer choice, but many people have realized it's often more convenient in general. According to the Global Connected Consumer Index, 28% more consumers are shopping online weekly than before the pandemic.
Evergreen Content Has Become Increasingly Important
Businesses can, and should, use SEO - particularly content - whether it's new content or updating existing pieces even if they aren't operating like normal. While targeting COVID-related keywords is important, it's not the only way SEO can help businesses. Topics involving the pandemic might be trending right now, but they won't always be. One of the best benefits of SEO is that it provides long-lasting results. This can sometimes seem like a downside since it can take months to get results, but that can be a huge value at a time like this. Evergreen content can help a business long into the future, and now is a good time to work on this.
People Are Searching for Pandemic-Related Topics
We've all had a lot of COVID questions for the internet this past year, and we're still asking today. Access to information is vital in a health crisis, which is why Google has prioritized making this easy for users to find. If you look up various questions about the virus, Google gives you various reliable sources right on the first page, such as an overview of cases in your area, statistics, testing information, how to cope with the pandemic, and news updates.
More People Are Searching for Local Businesses
Local businesses have suffered due to the pandemic. While keeping a business running is more difficult than ever, many people are still looking to support small businesses in their area. Travel restrictions and supply chain issues have made local businesses the safest and most convenient options for consumers, in many cases. That makes local SEO an extremely important investment for small businesses. You want to make sure you're showing up when people are looking for places nearby to fulfill their needs.
Online Shopping Is More Popular
At various times over the past year, nonessential stores have had no choice but to close up shop. Stores may also have to limit the number of people allowed in at one time, reducing the sales they might make. Not only has online shopping been the safer choice, but many people have realized it's often more convenient in general. According to the Global Connected Consumer Index, 28% more consumers are shopping online weekly than before the pandemic.
Evergreen Content Has Become Increasingly Important
Businesses can, and should, use SEO - particularly content - whether it's new content or updating existing pieces even if they aren't operating like normal. While targeting COVID-related keywords is important, it's not the only way SEO can help businesses. Topics involving the pandemic might be trending right now, but they won't always be. One of the best benefits of SEO is that it provides long-lasting results. This can sometimes seem like a downside since it can take months to get results, but that can be a huge value at a time like this. Evergreen content can help a business long into the future, and now is a good time to work on this.
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