
How would do fuel up YOY growth for healthcare site?
- SEO |
Signed healthcare clients and audited a 1400+ page site. They had 3 CMSs: one for their Content team, One for the Business team, and the last for their Support team.
Method I used
I made a calendar of 5 months for the 100 pages, and went ahead with the following activities every month:
- [20 pages for that month would be optimized on a deep level (converting every page into a resource page). In order to improve these pages, we looked at the top pages in our niche for the specific set of top keywords for that page, and map out where we were lagging in terms of content. Pick up all the headings, sub-headings, tables, any non-linear content that your pages doesn't have and add them to a list. Based on that, create a topic-wise structure of what's missing, including how many potential featured snippets you would want to add, and then update the content. Per page, this took about 3 days and saw us adding 30-50 keywords per page.
- Creating relevant Internal Links with proper anchor text. When we started, there was no strategy behind linking. Either entire sentences were being used to link to pages, or simply a generic block of text. For the 20 pages for that month, we focused on linking to almost all pages that had relevant content on the website.
- Remaining 80 pages would see us adding 1 para each, and adding 3 potential featured snippets per page, if possible. The idea was to ensure that since these pages were ranking near Page 1 and 2 on certain keywords, it would be easier to get them to rank for featured snippets.
- Building backlinks on all the chosen 20 pages for the month, with most of them coming in with a branded anchor text, and with 5-10 links being naturally built with localized outreach.
Achieved
Updated their top 100 pages. This resulted (started in late October) in 53% YOY growth, fuelled primarily by content.
QUESTION
Should I do something else? Can I better growth with some other tack? Or 53% YOY growth achievable in less cumbersome way? Either way, I'm looking for ways to optimize results.

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Arun Soni -
Thanks - Reply
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