Eleven Top Ecommerce SEO KPIs for Measuring Search Success

by WarriorForum.com Administrator
0 replies
  • SEO
  • |
A new article on Search Engine Journal reports that there are many indicators you're on the right track to reach your sales goals. You can quickly track your eCommerce SEO success with these eleven KPIs.



Optimizing your eCommerce site can be daunting, but your long-term goals for increasing revenue are important, so it's essential to have shorter-term, incremental goals to build visibility in Search, drive more traffic, and convert customers, as well. Monitoring and measuring key performance indicators gives you that high-level view that shows you're on the right track:
  1. Organic Revenue & Transactions: The first and perhaps most obvious KPI for tracking your eCommerce SEO efforts is revenue. Revenue is the amount of money generated by sales.
  2. Assisted Organic Conversions: There isn't truly an attribution setting you can use in Google Analytics that will give you the full picture of how many conversions a traffic source has touched.
  3. Conversion Rate: Conversion rates are an indicator of on-page SEO success. Higher conversion rates from any traffic source can indicate a better checkout flow, more relatable copy, or a better on-page/on-site experience for users.
  4. Organic User Lifetime Value: Driving traffic to your site through your SEO efforts is one thing, but driving valuable traffic through search optimization is the true goal.
  5. Number of Non-Branded (But Still Relevant) Keywords: Tracking keywords is second nature for SEO professionals, but something we need to get better at is tracking the split between branded and non-branded keywords.
  6. Keyword Ranking Increases/Decreases: A popular thing to track when working on SEO campaigns is the positions of your target keywords. There are usually words you want to increase your rankings for, as well as words you want to decrease your rankings for, and both should be tracked.
  7. Click Through Rate: When it comes to SEO, one of the most debated ranking factors is click-through rate (CTR).
  8. Organic New Users: Getting new users to your site is always exciting. It's a new opportunity to gain a new customer! So, tracking how many new users come from your SEO efforts is a must.
  9. Free Listings Orders from Google Merchant Center: If you are using Google Merchant Center (which you should be), there are a few KPIs you will want to track on the platform. Not only are you able to buy shopping ads using Google Merchant Center, but you now have free listings to promote your products organically.
  10. Core Web Vitals: It wouldn't be 2021 if we didn't talk about Core Web Vitals. Core Web Vitals is a direct measurement of page experience that Google has explicitly said is a ranking factor.
  11. Return on Investment: This KPI may be calculated differently for everyone. Remember, you are always investing in a strategy, even if it isn't paid. To have a strategy executed, you will be investing in time or money -- or both. Time might be contained to your time only, but it may involve a team. When calculating your time investment, each person's time should be accounted for and given a value. Is your time worth $50/hr? $100/hr? Multiply each person's time investment by their respective hourly value to calculate their investment. If you are paying a team to execute SEO for you, that will be part of your investment. However, the price of tools, collateral, etc. should also be calculated and included. Once you've calculated your total investment, divide your revenue by your total investment to get your true ROI.
#ecommerce #eleven #kpis #measuring #search #seo #success #top
Avatar of Unregistered

Trending Topics