H1 Headings: Over 50% of SEOs Are Doing it Wrong - Are You?

by WarriorForum.com Administrator
9 replies
  • SEO
  • |
A new article on Search Engine Journal reports that a recent poll of nearly 2,000 SEOs showed more than half don't know what Google recommends for H1 headings.

There is considerable disagreement about how to use Heading (H1, H2) elements. Despite guidance from Google about the use of headings, the SEO industry still can't agree about how to use headings. Now, an informal poll on Twitter with nearly 2,000 votes has shown that over half of SEOs don't know what Google's recommendation on headings are

Amazingly, nearly sixty per cent of the respondents indicated that Google recommends just one H1 heading to a web page. That's just not correct. In a recent Office Hours Hangout, Google's John Mueller said that publishers are free to use as many H1 headings as they want:

"You can use H1 tags as often as you want on a page. There's no limit, neither upper or lower bound. Your site is going to rank perfectly fine with no H1 tags or with five H1 tags. Our systems don't have a problem when it comes to multiple H1 headings on a page. That's a fairly common pattern on the web."
In short, Google is now sophisticated enough to know whether a page answers a search query without relying solely on H1 tags. Mueller also stated in another Office-hours Hangout that a page will rank fine if you use an H2 or an H1, that they could be used interchangeably. He was asked:

"A page without an H1 title will it still rank for keywords which is in the H2 title?"
He answered:

"Of course....Will it still? I don't know if it will still, but it can. It can absolutely. So headings on a page help us to better understand the content on the page. Headings on the page are not the only ranking factor that we have. We look at the content on its own as well. But sometimes having a clear heading on a page gives us a little bit more information on what that section is about."
I think this article simplifies the argument a little too much. It's obviously a contentious issue in reality. What do people here think? Are many of us doing this wrong? Or are tags still important?
#– #50% #headings #seos #wrong
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  • Profile picture of the author davehayes
    Thats interesting and useful to know for me as a blogger

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  • Profile picture of the author Sex Positions Club
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    • Profile picture of the author DABK
      Used to be that SEO peeps thought H1 gets you a lot of boost. So if 1 H1 gets you a big boost, 2 H1's gets you 2xbig boost, 3 gets you 3xbig boosts. In other words, you pile the H1's and you do not have to do any other SEO. And, it worked for low competition keywords. So, if it worked for low competition keywords, why not claim it works for very competitive keywords and sell a package that has this feature (many H1's) for more?

      Originally Posted by Sex Positions Club View Post

      What's the point of making multiple H1s? After all, it's not logical. The article should have one title. There is the main theme of the article - this is H1. Want to go deeper and consider some things in more detail use subtopics and subheadings for this H2. Even deeper you want to go use H3 and so on. This structure is logical and understandable to both man and machine. As for Mueller's words, I have long noticed that his statements often contradict what I see in practice)))
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  • Profile picture of the author KylieSweet
    Still its important to have the best header/s within the content it will help the search engines crawl and have better understanding on what the page is all about. Its more on the target audience not in SEO.
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  • Very helpful post. The beneficial information you have given about the h1 heading tag is very beneficial for us.
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  • Profile picture of the author OEchris
    My understanding was the Google recommends *at least* one tag, not *just one* tag. I wonder how many people just misunderstood the question?
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  • Profile picture of the author Shubham Bachane
    IT is really an amazing information you provided thanks for sharing
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  • Profile picture of the author Brijesh Patel
    thanks bro to provide valuable information
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  • Profile picture of the author getseowebsite
    It's very useful article to aware about using h1 in a right way.
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  • Profile picture of the author mattlaclear
    It's so easy to test H1s on SEO. There really is no reason to take anyone's word for it. Google sometimes lies. There, I said it.

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