Moz Acquired By iContact With Plans to Improve SEO Toolset

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A new article on Search Engine Journal reports that Moz has been acquired by iContact, an email marketing company looking to add SEO tools to its product offerings.

SEO software provider Moz has been acquired by email marketing company iContact with plans to continue offering both sets of tools. Moz was launched in 2004 and has since grown to become one of the most popular SEO software suites. Terms of the deal were not disclosed, but plans for the future of the Moz brand are shared in an interview with the President of iContact Marketing Corp, Michael Pepe. The most important takeaway for Moz users is the brand will remain intact, and its software will continue to be offered.

iContact is an email marketing brand and a subsidiary of J2 Global. Sister brands include Campaigner, SMTP, Communicator, and Kickbox, which are all focused on providing email marketing tools for small to medium-sized businesses. To put in perspective how big iContact is, Pepe says its software delivered 68 billion emails last year. J2 Global is a publicly-traded company, listed on the NASDAQ as JCOM.

Pepe gives some insight into why iContact was interested in acquiring Moz, with the primary reason being that they focus on serving the same customers:

"If we ask our customers, which we do routinely, what the number one tool that they need, beyond email, it's undoubtedly SEO. So there's a great pairing of SEO and email marketing. And particularly in this day and age, you know, we live in a complex ecosystem that involves our customers, our colleagues, our partners. And to be able to think about supporting all of their needs and having all of those components thrive I think has really been an agenda on Moz's part and one that we believe in wholeheartedly ourselves... And so I think that we not only share values, but we have a shared future together."
#acquired #icontact #improve #moz #plans #seo #toolset
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