The Three Types of Data Science SEO Teams and How They Work
- SEO |
Nothing is more important than having the right team in place in terms of SEO data science. Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning models and in the associated analyses, all benefit from having team members with different skill sets collaborating to solve them:
- The Solitary Data Science SEO Pro: The one-person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own. The lone data science SEO professional can generally be described as an SEO expert who has decided to take advanced courses in computer science to focus on a more technical side of SEO. They have mastered at least one programming language (such as R or Python) and use machine learning algorithms. They are closely following Google updates like Rankbrain, BERT, and MUM, as Google has been injecting increasingly more machine learning and AI into its algorithms. These pros must be skilled in the automation of SEO processes to scale their efforts.
- The Data Science SEO MVT (Minimum Viable Team): The MVT is the equivalent for a team. This team structure can help minimize the risks and costs of the project even while bringing more diverse perspectives to the table. It consists of creating a team with only two members with complementary skill sets -- often an SEO expert who also understands the mechanisms of machine learning and a developer who tests ideas. The team is formed for a limited period of time; typically about six weeks. If we take content categorization for an eCommerce site, for example, often one person will test a method and implement the most efficient one. However, an MVT could perform more complex tests with several models simultaneously -- keeping the categorization that comes up the most often and adding image categorization, for example.
- The Data Science SEO Task Force: Everyone on this iconic team had a specific role, and as a result, they succeeded brilliantly in each of their collective missions. Unfortunately, there were no episodes on SEO. But what might your data science SEO task force look like? You will surely need an SEO expert working closely with a data scientist and a developer. Together, this team will run the project, prepare the data, and use the machine learning algorithms. The SEO expert is best positioned to double as a project manager and handle communication with management and external stakeholders. (In larger companies, there may be dedicated roles for the team's manager and project leader.
-
skillslash -
Thanks - Reply
{{ DiscussionBoard.errors[11680128].message }} -