60+ Pages on a Similar Topic, but Geography Matters - Google Confused Sometimes - Need Help

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We have an overarching topic, we will call it, Topic X, that we promote on one of our websites. We have over 60 region-specific pages on this topic.

Our pages are long, 5-12k words on Topic X in each specific Country/State/Province. A small amount of the content is reused, but reworded to avoid duplication penalty, and 95%+ of these long pages are completely original and the content is solely related to that specific location.

When we say Google is "confused" it is because every now and again we see a state ranking for a country search. This could be as simple as Google geo-targeting its results, but we are paranoid and want to be sure we hammer home the idea of each page being specific to a single location so that when people search "Topic X Canada" they get the page for Canada, and "Topic X Hawaii" yields the page written solely for Hawaiian readers.

The reason we do this type of separation detail is because Topic X has a lot of legal ambiguity, and is completely legal in some places, gray market in others, and 100% black market in others jurisdictions.

Thus, in order to properly promote (or not) Topic X, we need to inform people of the law in their specific location. In order to do this, we have created numerous pages. Much of this targets the USA (51 of the pages).

Our strategy thus far is to create our page titles and URLS with the Topic X Keywords, but also other regionally specific words if possible. And this works, Google sees all 60+ pages and ranks them all for their geo-location, BUT, we think there are some issues. Before we get into that, some examples of how we distinguish the US states since there are 50 of these and they are likely the most duplicated content:

Title for Alabama: Topic X in Alabama - Legal and fun and available to all
URL for Alabama: how-to-topic-x-in-alabama

Title for New Jersey: Topic X New Jersey | Avoid this past time, it is illegal!
URL for New Jersey: how-to-topic-x-in-new-jersey

Title for Texas: Topic X in Texas - Know the law Partner
URL for Texas: how-to-topic-x-in-texas

Hopefully you see where I am going with this. We vary up the H1s, but always include the main KW. The URLs are all the same but include that they apply specifically to a single state.

We also have these articles for each Country and they are very similar, but here is a quick example:

United States: Topic X in the USA
topic-x-for-americans

Canada: Topic X in Canada
topic-x-for-canadians

Australia: Topic X in Australia
topic-x-for-australians

You get the point here I think.

For the country level pages, we have added little hints to help Google understand that each page applies only to its individual country. Some of the things we have done for example are:
  • hreflang the country pages for en-US, en-CA, en-AU, default (we use US for that since it is the largest market, all our code passes hreflang tests)
  • set other metatags for each country, US example: <meta http-equiv="content-language" content="en-US" />
  • set other metatags for each country, US example: <meta name="geo.region" content="US" />

For the state level pages however, we have more difficulty. There are no language hints we can use. We do utilize the geo.region metatag however, as in this example:

<meta name="geo.region" content="US-CA" />

The state pages, as well as the country pages, we wish to further differentiate and slam the point home to Google and other search engines that the content is SPECIFIC TO THAT REGION/LOCATION/COUNTRY/STATE.

What other metatags, code, or other tricks can we use to help us in this cause?
#confused #geography #google #matters #pages #similar #topic
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  • Profile picture of the author DABK
    How many backlinks with anchor text Topic X Milwaukee Wisconsin does your page for topic X Milwaukee Wisconsin gets?


    How many have the anchor text Milwaukee Wisconsin? How many have Topic x?


    Backlink anchor text reinforces the idea.


    Originally Posted by untrainednewb View Post

    We have an overarching topic, we will call it, Topic X, that we promote on one of our websites. We have over 60 region-specific pages on this topic.

    Our pages are long, 5-12k words on Topic X in each specific Country/State/Province. A small amount of the content is reused, but reworded to avoid duplication penalty, and 95%+ of these long pages are completely original and the content is solely related to that specific location.

    When we say Google is "confused" it is because every now and again we see a state ranking for a country search. This could be as simple as Google geo-targeting its results, but we are paranoid and want to be sure we hammer home the idea of each page being specific to a single location so that when people search "Topic X Canada" they get the page for Canada, and "Topic X Hawaii" yields the page written solely for Hawaiian readers.

    The reason we do this type of separation detail is because Topic X has a lot of legal ambiguity, and is completely legal in some places, gray market in others, and 100% black market in others jurisdictions.

    Thus, in order to properly promote (or not) Topic X, we need to inform people of the law in their specific location. In order to do this, we have created numerous pages. Much of this targets the USA (51 of the pages).

    Our strategy thus far is to create our page titles and URLS with the Topic X Keywords, but also other regionally specific words if possible. And this works, Google sees all 60+ pages and ranks them all for their geo-location, BUT, we think there are some issues. Before we get into that, some examples of how we distinguish the US states since there are 50 of these and they are likely the most duplicated content:

    Title for Alabama: Topic X in Alabama - Legal and fun and available to all
    URL for Alabama: how-to-topic-x-in-alabama

    Title for New Jersey: Topic X New Jersey | Avoid this past time, it is illegal!
    URL for New Jersey: how-to-topic-x-in-new-jersey

    Title for Texas: Topic X in Texas - Know the law Partner
    URL for Texas: how-to-topic-x-in-texas

    Hopefully you see where I am going with this. We vary up the H1s, but always include the main KW. The URLs are all the same but include that they apply specifically to a single state.

    We also have these articles for each Country and they are very similar, but here is a quick example:

    United States: Topic X in the USA
    topic-x-for-americans

    Canada: Topic X in Canada
    topic-x-for-canadians

    Australia: Topic X in Australia
    topic-x-for-australians

    You get the point here I think.

    For the country level pages, we have added little hints to help Google understand that each page applies only to its individual country. Some of the things we have done for example are:
    • hreflang the country pages for en-US, en-CA, en-AU, default (we use US for that since it is the largest market, all our code passes hreflang tests)
    • set other metatags for each country, US example: <meta http-equiv="content-language" content="en-US" />
    • set other metatags for each country, US example: <meta name="geo.region" content="US" />

    For the state level pages however, we have more difficulty. There are no language hints we can use. We do utilize the geo.region metatag however, as in this example:

    <meta name="geo.region" content="US-CA" />

    The state pages, as well as the country pages, we wish to further differentiate and slam the point home to Google and other search engines that the content is SPECIFIC TO THAT REGION/LOCATION/COUNTRY/STATE.

    What other metatags, code, or other tricks can we use to help us in this cause?
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  • Profile picture of the author untrainednewb
    Originally Posted by DABK View Post

    How many backlinks with anchor text Topic X Milwaukee Wisconsin does your page for topic X Milwaukee Wisconsin gets?

    How many have the anchor text Milwaukee Wisconsin? How many have Topic x?

    Backlink anchor text reinforces the idea.
    The anchor text throughout our website, to the specific pages, is almost always the name of the state, or country. Sometimes it includes "Topic X Country/State/Province", but typically it would simply be linked as whatever location.

    So in your example, we might have a sentence that reads something like.

    Blah blah blah is perfectly fine, but over in Wisconsin(this would be linked) there are issues with blah blah blah.

    Most of the time on our website, including the keyword Topic X would not make much sense. But the content of the website is mostly about the topic, so we simply link to the states by name, but sometimes we also link them with Topic X or some other similar keyword variations.

    I do not think our internal linking is the issue.

    I really was hoping there are were some technical, behind the scenes types of meta tags or micro data or something similar that we could use to really help Google know the difference in our pages and help rank each page better for its respective region.
    {{ DiscussionBoard.errors[11670450].message }}
    • Profile picture of the author DABK
      I was not talking about your internal links only.


      And I was making the point that anchor text tells Google what the page is about. If you do location anchor text and topic anchor text, you're less direct than location + topic anchor text, but both ways end up working. One faster than the other, though.


      "
      Blah blah blah is perfectly fine, but over in Wisconsin(this would be linked) there are issues with blah blah blah."


      can be turned into

      Blah blah blah is perfectly fine, but Wisconsin topic issues include also blah blah blah. (And you list one issue that's different in Wisconsin... If no differences, get creative writers. There's always a way to work topic and location in well-enough.)



      Originally Posted by untrainednewb View Post

      The anchor text throughout our website, to the specific pages, is almost always the name of the state, or country. Sometimes it includes "Topic X Country/State/Province", but typically it would simply be linked as whatever location.

      So in your example, we might have a sentence that reads something like.

      Blah blah blah is perfectly fine, but over in Wisconsin(this would be linked) there are issues with blah blah blah.

      Most of the time on our website, including the keyword Topic X would not make much sense. But the content of the website is mostly about the topic, so we simply link to the states by name, but sometimes we also link them with Topic X or some other similar keyword variations.

      I do not think our internal linking is the issue.

      I really was hoping there are were some technical, behind the scenes types of meta tags or micro data or something similar that we could use to really help Google know the difference in our pages and help rank each page better for its respective region.
      {{ DiscussionBoard.errors[11670594].message }}
  • I agree with this post. This is a precious suggestion and increases knowlegue.
    {{ DiscussionBoard.errors[11674444].message }}
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