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Does migrating a website hosting location affect SEO?

by krithick
14 replies
  • SEO
    • |
Does migrating a website hosting location affect SEO?
e.g, For an Australia business website (target audience also Australia), migrating website hosting location from Australia (IP address) to U.S. (IP address).
#affect #hosting #location #migrating #seo #website
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  • Profile picture of the author Robin Garner
    The answer is oftentimes yes. In many cases, moving to a new website hosting company will have an impact on your website's SEO success and long-term strategy. These effects will manifest in metric parameters such as organic traffic, lead conversions and brand visibility.
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  • Profile picture of the author Old Molases
    Yes, but that's temporary and everything will bounce back to where it was.
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  • Profile picture of the author digitalstar
    Yes, the Migration of a website affects the speed of loading your website unless you are using a good CDN. Distance matters.
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    • Profile picture of the author krithick
      Originally Posted by digitalstar View Post

      Yes, the Migration of a website affects the speed of loading your website unless you are using a good CDN. Distance matters.
      In our case, when compares our country wise organic search traffic with previous years, there is a significant change in organic search traffic, with a drop in organic visits for the Australia audience, but improving 35.78% organic search traffic in the U.S.


      A drop in organic visits are common when website was hacked and Google re-crawl process.


      But it is not common that improving 35.78% organic search traffic in the U.S.


      So that is why I created this forum thread "Does migrating a website hosting location affect SEO" here.


      Thanks.
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  • Profile picture of the author Devilfish168
    Yes, if you want to target USA than better locate it at USA or near USA.
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  • Profile picture of the author seach4s
    depends on what and who you use as a hosting provider
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    • Profile picture of the author krithick
      Thanks for the reply, seach4s.
      I agree, your point "depends on what and who you use as a hosting provider".

      In our case, website hosting server migrated from Linux server to Windows. The result is our website was hacked and we are using a firewall application now.
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  • Profile picture of the author MikeFriedman
    The location does not matter. The performance of the server may make a difference.
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  • Profile picture of the author expmrb
    Originally Posted by krithick View Post

    Does migrating a website hosting location affect SEO?
    e.g, For an Australia business website (target audience also Australia), migrating website hosting location from Australia (IP address) to U.S. (IP address).

    Nope nothing will happen. So, just go for it.
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  • Profile picture of the author seobrad
    25+ years of experience here ... no, changing servers/providers will not matter. Adequate performance is much more important measure.
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    • Profile picture of the author krithick
      Originally Posted by seobrad View Post

      25+ years of experience here ... no, changing servers/providers will not matter. Adequate performance is much more important measure.
      Yes, Adequate performance is much more important measure.
      In our case: IT team is changed hosting server.
      1.In term of Operating system from Linux server to Windows.
      2.In term of Hosting from Dedicated to shared.
      3.In term of Domain server Geo location (IP Address) "from Australia to U.S".
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      • Profile picture of the author seobrad
        Re #1 ... Not a problem with regards to the OS, although I would check the extensions. If the extensions will not change, you are good (i.e. html > htm, or aspx to asp, etc.).

        Re #2 ... Not a problem with regards to dedicated to shared. I have done the same for many clients over the years and no impact.

        Re #3 ... Switching from one country to another is interesting. We tend to host in the primary target country. This is not a hard and fast rule though but something to consider for any geo searches. Many of our clients focus on the market share in the United States, so we tend to stay with providers in the United States.
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  • Profile picture of the author akmasum
    Moving a website hosting location affects SEO only if the server is not properly configured. The issue that needs to be addressed is if the DNS or any other technical issues are not resolved, it can cause the site to be inaccessible for search engines.
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  • Profile picture of the author mattlaclear
    As long as you do not change slugs the only thing you need to worry about is the speed of the server.
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  • Profile picture of the author Viciiisbadass
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