Five ways to improve on-site search

by Administrator
11 replies
  • SEO
  • |
A new article on Search Engine Journal reports that, for starters, your whole marketing team should be on the same page when it comes to site search.

Having a website search function is critical to any business's success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. People expect to find exactly what they search for on your website. Failing to do so inevitably sends them to another site that better meets their needs. Neglecting your site's search functionality can seriously hamper user experience and overall performance. Here are five ways marketers can improve site search and win over more customers.
  1. Prepare the marketing team: Your whole marketing team should be on the same page when it comes to site search. Signals can get crossed fairly easily with so many people publishing content and developing site technologies, so everyone should work together to create a cohesive search experience.
  2. Analyze customer experience: It's important to distinguish between search and customer experience. Even if customers are finding what they need via site search, you can't neglect their experience following the search. What happens after they search is the metric that matters most.
  3. Automate A/B testing: It's time for marketers to apply A/B testing to site search. Test and compare search algorithms, then ask site users which functionalities help them the most. This will help keep your system updated and relevant to searchers.
  4. Use machine learning and AI correctly: AI is closely related to marketing automation, and there are two types marketers routinely use within campaigns. The toolbox version of AI takes the form of site kits that allow your team to interact with the system and make manual changes as needed. Conversely, AI as automation utilizes technologies that are embedded within the system itself to improve task efficiency and free up your team to perform their primary marketing tasks.
  5. Start using search as a service: Many businesses continue to take on the maintenance tasks of site search engines themselves, though there are many external vendors who provide search engine software as a service. This lets marketing teams focus more on their campaigns while shifting the responsibility of search engine maintenance to a 3rd party.
#improve #onsite #search #ways
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  • Profile picture of the author TaylorCook
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  • Profile picture of the author incomenow
    Wow, thanks for this thread! I've been working on how to improve with AI technology to boost my search potential in search engines and am glad I stumbled at your thread. I've bookmarked it already for future reference.
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  • Profile picture of the author fdcapital
    Its a really useful article. I like the AI approach
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  • Profile picture of the author Prometteur
    Hey, Thanks for sharing this one. I was looking for such an answer it has grateful. Please share continuously such types of knowledge
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  • Profile picture of the author Hugimand
    Wow, that was really informative and useful reading. The author did a great job. Site search is a very important thing if you want to improve the customer experience. Using AI is a very good idea and it will definetely improve the customer experience if it is well-tailored.
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  • Profile picture of the author Techcloud
    Search the material itself, not just the metadata.
    Suggestions can help your users
    Experiment with the wording used in and around the search box.
    Allowing users to reach a "dead end" with no outcomes is not a good idea.
    Use the context of your users to help you narrow down and improve your findings.
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  • Profile picture of the author Debb MT
    Thank you for sharing this info on optimizing website search. Great!
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  • Profile picture of the author olivia ball
    I like the way where you mentioned each point with brief point of view.
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  • Profile picture of the author Eco York
    AI and machine learning approach is new. thanks for the worthy SEO thread.
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  • Profile picture of the author stanleyl
    much needed, thank you!!
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  • Profile picture of the author Nikita Rai
    Many thanks to you, for optimizing website search and sharing the information. Thank-you!
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  • Profile picture of the author cimage
    On-site SEO is very important as compare to Off-site SEO. The way you have described the important factors of on site seo, is really very helpful.
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