Keyword not ranking higher - Why?

by angsin
38 replies
  • SEO
  • |
Hi

I am trying to rank a keyword higher, but it remains/fluctuates between 50s-60s. The keyword is part of a service i.e. "aloe vera" or aloe vare peel. The keyword difficulty is low, there is written a decent amount of content for the webpage, also the meta- tags such as title/slug/description mentions the keyword. Yet the keyword is unable to reach top 10 position in Google.

What causes the ranking to be so low? I have checked Google Search Console there are no issues or penalization. I have checked title tags, there is:

H1: 1
H2: 17
and so on

However, I noticed there are many mentions of the keyword in several H2 tags i.e. What is aloe vera, who benefits aloe vera for, what happens after aloe vera treatment, when can I not do aloe vera treatment, Aloe Vera, Aloe vera fresh up, aloe vera energy and aloe vera classic <- these are all H2 tags. I may be answering the thread, however, these H2 tags are description of different services and questions.

What do you suggest I do, thank you
#higher #keyword #ranking
  • Profile picture of the author pbblviv
    Hi,
    Google uses over 200 ranking factors in their algorithm.
    All factors can be divided into the following sections:
    Domain Factors
    Page-Level Factors
    Site-Level Factors
    Backlink Factors
    User Interaction
    Special Google Algorithm Rules
    Brand Signals
    On-Site Webspam Factors
    Off-Site Webspam Factors/
    Only comprehensive SEO site optimization will help you in this task.
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  • Profile picture of the author DABK
    You did not mention backlinks.

    Get backlinks.

    It is that simple.

    Originally Posted by angsin View Post

    Hi

    I am trying to rank a keyword higher, but it remains/fluctuates between 50s-60s. The keyword is part of a service i.e. "aloe vera" or aloe vare peel. The keyword difficulty is low, there is written a decent amount of content for the webpage, also the meta- tags such as title/slug/description mentions the keyword. Yet the keyword is unable to reach top 10 position in Google.

    What causes the ranking to be so low? I have checked Google Search Console there are no issues or penalization. I have checked title tags, there is:

    H1: 1
    H2: 17
    and so on

    However, I noticed there are many mentions of the keyword in several H2 tags i.e. What is aloe vera, who benefits aloe vera for, what happens after aloe vera treatment, when can I not do aloe vera treatment, Aloe Vera, Aloe vera fresh up, aloe vera energy and aloe vera classic <- these are all H2 tags. I may be answering the thread, however, these H2 tags are description of different services and questions.

    What do you suggest I do, thank you
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    • Profile picture of the author Old Molases
      Very well said, get good quality backlinks and you'll see improvements in the keyword positioning.
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  • Profile picture of the author scottmccall
    Google actively penalizes sites that engage in "keyword stuffing" -- the act of using too many keywords in page content. On top of that, by directly lifting content from another website (even if you have their permission) can get your site hit with a duplicate content penalty, which suppresses it in the rankings.
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    • Profile picture of the author DABK
      What duplicate content penalty?

      At worst, Google will not rank the page you have your duplicate content in above the page with the original.


      Originally Posted by scottmccall View Post

      Google actively penalizes sites that engage in "keyword stuffing" -- the act of using too many keywords in page content. On top of that, by directly lifting content from another website (even if you have their permission) can get your site hit with a duplicate content penalty, which suppresses it in the rankings.
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  • Profile picture of the author Shizuka
    There are many things that are killing your ranking like-
    1. duplicate content
    2. not having a Google My Business page
    3. failing to create consistent content
    4. ignoring mobile-friendliness
    5. your site isn't indexed
    6. slow site speed
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  • Profile picture of the author getseowebsite
    It's general. Yes, there are many guidelines on google. You need to focus on fresh and unique content and create backlinks on higher DA/PA sites and check your backlinks that never be removed.
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  • Profile picture of the author dave_hermansen
    Also, we have no clue what the niche is. If it is something similar to the aloe vera example, you have a tougher hill to climb. That is a YMYL niche and requires a whole lot more authority than a niche about teddy bears. If you are, indeed, in a YMYL niche, you'll have to really concentrate on your E-A-T. Check out this article - EAT, YMYL, & Beneficial Purpose: What Do Google's Quality Standards Mean for Search?
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  • Profile picture of the author IM2Pat
    Banned
    Great thread here! Lots of useful info. Quick ? does anybody remember OVERTURE for keyword popularity? I loved using it 20 yrs ago...yes I am that old! What are the Overture alternatives and are they easy to use? Thanks for any advice.
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  • Buy or Build Quality backlinks to your site to rank .
    Only Quality backlinks will generate the best seo results and it helps websites increase their search traffic and rankings on search engines .
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  • Profile picture of the author BouPLy
    Well, the first and most harmless reason is that Google hasn't yet had time to index your new page. If you just created your page, then give it a bit of time before searching for yourself in the results. Remember, if Google isn't able to crawl your website and analyze it, then you have absolutely no chance of ranking.
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  • Profile picture of the author Old Molases
    Its not juts on-page that you will have to worry about off-page is equally important.
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  • Profile picture of the author jhonalbert
    Because your site hit with a duplicate content penalty, which will decrease your ranking. choose a unique content and keywords.
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    • Profile picture of the author DABK
      No. Because there is no such thing as duplicate content penalty. Cross my heart!



      Originally Posted by jhonalbert View Post

      Because your site hit with a duplicate content penalty, which will decrease your ranking. choose a unique content and keywords.
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  • Profile picture of the author Maximalist SEO
    The best way to get a particular keyword on top of Google is to target the low competition related keywords . For example if target keyword is ┬┤weight loss┬┤ , its better to look for related keywords like

    weight loss for men with keto diet
    weight loss for women with keto diet

    This way you can start ranking these secondary keywords which can then further boost up the primary keyword. Hope it helps!
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  • Profile picture of the author pegg
    Some times mentioning your keywords too many times can be penalised by google
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  • Profile picture of the author alexmartkovich
    Insert 10-15 blogs in your website on the information 'Aloe vera'. Make the content informative and about 700 to 800 words each., then do internal linking and create google quality backlinks for those blogs, definably get improvement.
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  • Profile picture of the author praetserge
    1. Looks like keyword stuffing to me.
    2. Did you manually check keyword difficulty? What sites rank on page 1?
    3. Link profile?


    Basically, you need to do competitor analysis and see what ranking sites are doing and try to replicate their best practices.
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  • Profile picture of the author snake script
    It depends on many factors like website content, speed including the mobile device, Fresh content, website crawling, and high pa, da backlinks.
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  • Profile picture of the author Sophia Hayat
    Search engines use Meta data to work out what your website is about. Each one of your web-pages will have its own set of meta tags and they can be optimized to describe the content on that page.

    There are might be some other reasons such as page not indexed in google, website not mobile friendly, or website isn't responsive etc.
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  • Profile picture of the author Abd Hggf
    NEAR TO ME ,ITS BECAUASE OF HIGH COMPETITION IN THAT NICHE,TARGET LESS COMPETITIVE KEY WORDS
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  • Profile picture of the author Mohit Grover
    Try making backlinks on the sites with a higher DA, PA, and a lower spam score. This will definitely make your website rank in the top positions.
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    • Profile picture of the author DABK
      Nah, you just don't understand DA, PA and spam score.


      Did you know that msn.com gets a hit because on the spam score because it's too short and only spammers use short domain names, you know?


      Originally Posted by Mohit Grover View Post

      Try making backlinks on the sites with a higher DA, PA, and a lower spam score. This will definitely make your website rank in the top positions.
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  • Profile picture of the author SEOSEATTLE
    Hire an SEO expert. Or become an SEO by starting with the Google Webmaster Guidelines
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  • Profile picture of the author ankushkohli
    To rank a keyword first you need quality backlinks for that keyword. Create backlinks on some relevent sites, make anchore text for that keyword which you want to rank. Use SERP for checking who is ranking above you and check their top backlink, if you not have created link on that sites crate it.

    Get good quality backlinks and you will see improvement.
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  • Profile picture of the author Arslant001
    Firstly focus on your keyword research and then optimize your content accordingly.
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  • Profile picture of the author sajiddm49
    You need get backlink for rank your keyword.

    There are some way to rank keyword in Google. But all the backlinks are have not same power. 1 guest post backlink is 1000 time better than a Social profile backlinks.

    I recommend you to get some Guest post backlinks. It will help your website and keyword ranking.
    Thank you
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  • Profile picture of the author qservicesinc
    First of all, check the on-page errors and duplicate content on the website.
    Secondly, Kindly check your backlinks are indexed or not on google webmaster. also, check the quality of the backlinks and domain authorities, and spam score where you make backlinks for your website.
    Thirdly, in my suggestions, you can focus on quality backlinks for your website.
    also, make more backlinks from article submission, blog submission, guest posting, microblogging, and image sharing
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  • You need to put keyword in discription as well, but do not use too much keyword as google new update able to scan the use of any word in any content, try to use keyword in a content like its a part of it

    or you can also link your blog with different sites to rank your domain authority
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  • Profile picture of the author angsin
    A lot of answers and comment! Thanks guys! I have improved some in ranking, which very good by your tips and tricks. But, I am still unsure or how you get backlinks, I have seen several youtube videos where channels have hundreds or thousands backlinks and claim they do not spend much time in link building nor do they buy backlinks. Do you have any suggestions or tips on how to do backlinks? Cheers guys!
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    • Profile picture of the author dave_hermansen
      Originally Posted by angsin View Post

      A lot of answers and comment! Thanks guys! I have improved some in ranking, which very good by your tips and tricks. But, I am still unsure or how you get backlinks, I have seen several youtube videos where channels have hundreds or thousands backlinks and claim they do not spend much time in link building nor do they buy backlinks. Do you have any suggestions or tips on how to do backlinks? Cheers guys!
      Well, chances are, the majority of those backlinks are worthless if they did not spend any time acquiring them unless it is something that went viral, causing the entire world to link to it. The key is getting good backlinks and you don't need that many of them to move the needle.

      There are entire courses written around that subject and no simple blurb here by anybody is going to suffice. I would suggest checking out Brian Dean's Backlinko Blog and his Definitive Guide to SEO if you want to build quality links the right way.
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  • Profile picture of the author Oilivia Briley
    Low quality content, or wrong type of intent. Most important thing that could be the reason your content isn't ranking: it doesn't match the intent of people searching for your keyword.
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  • Profile picture of the author Lucifer12
    There are multiple things you can do to rank your particular keywords.
    You have to make a strong website with good quality content, using H1 to H6 tags, inter linkings, proper images, And many more things.
    You can put your keywords in the right place on the all-over page of your site.
    Also, your site has to follow SEO best practices is the most important to rank your particular keyword.
    You have to start with google webmaster guidelines if you don't follow them.
    For fast ranking, it's very useful to have a built-in network to share new content with new blogs, social media platforms, and many more.
    Don't use the keyword stuffing method to demonstrate your particular keyword lots of time.
    Choose the good volume keyword, but not too much volume.
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  • Profile picture of the author seodubaiuae
    Get Quality backlinks from your niche
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  • Profile picture of the author Klara Pelhe
    There are a lot of reasons and factors that can influence your organic ranking, so even though you don't have any penalizations, it doesn't necessarily means that everything is set up on your site right. Maybe you should check your general site's performance to see if everything functions good here, check it's speed, navigation, responsivenes, sizes of some elements like images and videos and so on. Besides, if you're working inside of competitive niche, you'll have hard times with ranking keywords, and you'll need to put a lot more work and effort into it. So, this depends really on lot of things, and you'll have to check more thing at once to find the right cause and solution.
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  • Profile picture of the author Nft District
    May be competition for keywords high. So you should focus on creating quality backlinks.
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  • Profile picture of the author howard23
    Kindly check search console technical errors for page rankings as core web vitals and page experience are now considered as ranking signals by Google.
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  • Profile picture of the author Nancy Verma
    You may check the following parameters for getting a higher rank:

    1. Website loading speed
    2. Page indexing
    3. Content quality and duplicacy
    4. Quality backlinks
    5. User Experience
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