I am trying to rank a keyword higher, but it remains/fluctuates between 50s-60s. The keyword is part of a service i.e. "aloe vera" or aloe vare peel. The keyword difficulty is low, there is written a decent amount of content for the webpage, also the meta- tags such as title/slug/description mentions the keyword. Yet the keyword is unable to reach top 10 position in Google.
What causes the ranking to be so low? I have checked Google Search Console there are no issues or penalization. I have checked title tags, there is:
and so on
However, I noticed there are many mentions of the keyword in several H2 tags i.e. What is aloe vera, who benefits aloe vera for, what happens after aloe vera treatment, when can I not do aloe vera treatment, Aloe Vera, Aloe vera fresh up, aloe vera energy and aloe vera classic <- these are all H2 tags. I may be answering the thread, however, these H2 tags are description of different services and questions.
What do you suggest I do, thank you