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Newbie Question about Page rank.

by Claude Whitacre
15 replies
  • SEO
    • |
I have a website that has Page rank. I want to replace the website. Does the URL carry the Page Rank, or is it the site itself, on that particular host?

In other words, what as to say the same to keep the Page Rank?

Thanks Guys.
#newbie #page #question #rank
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  • Profile picture of the author DABK
    Google ranks pages... or more precisely website addresses.


    Think of your site as a village. Categories as streets. Pages as houses. You can have a popular house next to another popular house. But it's not guaranteed. They / their owners must do the same / or very similar things for them to be equally popular with the neighbors. And conversely... one popular house can be next to a house nobody wants to go into.



    example.com/meat-recipes/chicken-vesuvio can have the say Rank as
    example.com/meat-recipes/chicken-cacciatore but only if it's got the same number and type of backlinks and the same quality of on-page optimization.


    To maintain the same power/ranking, you have to keep the exact same url and the same backlinks and the same on-page SEO.


    You can change the content as long as you keep whatever keywords the page is ranking for in the right places.


    Hard to do.


    If by changing the website, you're thinking of doing something different, you can transfer most of the existing power/rank if you put in place (correctly) permanent redirects.


    Those are the 301 redirects.


    Google will treat the existing url kind of like the post office treats your old address once you asked them to forward your mail...


    Kind of like that.


    Changing host matters only insofar that you have to transfer all the files to the new one. You miss one little file and your site might not work or some link might not work (and you lose whatever juice that link was carrying).


    Originally Posted by Claude Whitacre View Post

    I have a website that has Page rank. I want to replace the website. Does the URL carry the Page Rank, or is it the site itself, on that particular host?

    In other words, what as to say the same to keep the Page Rank?

    Thanks Guys.
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  • Profile picture of the author savidge4
    Originally Posted by Claude Whitacre View Post

    I have a website that has Page rank. I want to replace the website. Does the URL carry the Page Rank, or is it the site itself, on that particular host?

    In other words, what as to say the same to keep the Page Rank?

    Thanks Guys.
    Its the page itself that does... and not what you see when you pull up the page but actually the code that produces the page. Something as simple as changing a theme in wordpress will alter the code that produces the page you see. So ANY alteration to the code will alter the "score" per se that Google has given your page and you may or may not ( politically correct answer ) ok YOU WILL see an adjustment in your pages positioning, either in a positive sense or in many cases a negative one.

    I would suggest not worrying about how and where your pages end up, I know you have bigger plans and I would suggest just biting the bullet and make the changes needed to give yourself the needed site update.

    IF you are changing structure of the site, as in rebuilding pages etc, and the URLS for each page will be different you would want to follow DABK's advice with the 301 redirects ( watching that one fly over your head is amusing LOL )
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    • Profile picture of the author Claude Whitacre
      Originally Posted by savidge4 View Post

      IF you are changing structure of the site, as in rebuilding pages etc, and the URLS for each page will be different you would want to follow DABK's advice with the 303 redirects ( watching that one fly over your head is amusing LOL )
      The fact that you know it flew over my head disturbs me.

      The good news is that I won't be doing it myself.
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      • Profile picture of the author savidge4
        Originally Posted by Claude Whitacre View Post

        The fact that you know it flew over my head disturbs me.
        I am a good listener? We have a relationship bro... I have notes.. I know your likes, dislikes, and the things you are good at and the things your not. I know when you are sleeping, I know when your awake... oh wait thats Santa Clause... im not there yet... YET <insert evil laugh>

        Originally Posted by Claude Whitacre View Post

        The good news is that I won't be doing it myself.
        I KNEW this too! hahaha

        I dont know how your web guy works... but I do a visual site map of all of the pages on the existing site, I then build the new site while the old site is still in place and carry the pages over, and mark the visual map with the from and to information - I then create the 301 redirects and make the "New" site live.
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  • Profile picture of the author SearchEngineWays
    The replace website can't carry your Page Rank but you can 303 redirect from your old website to replace website, then you'll get same page rank & traffic's.
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  • Profile picture of the author Emmanuel David
    You can change hosting and retain all your ranks. Just make sure your contents are intact and as well your domain which is what Google uses to identify you.
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  • Profile picture of the author MikeFriedman
    Hey Claude,

    Are you talking about the rankings of your page (i.e. what search terms it ranks for in search engines) or are you talking about actual PageRank, as in the formula Google uses to measure the strength of of links pointing to a page?
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    • Profile picture of the author Claude Whitacre
      Originally Posted by MikeFriedman View Post

      Hey Claude,

      Are you talking about the rankings of your page (i.e. what search terms it ranks for in search engines) or are you talking about actual PageRank, as in the formula Google uses to measure the strength of of links pointing to a page?
      I was talking about PageRank.

      But the truth is, I'm less concerned about that than specific search words.
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      • Profile picture of the author MikeFriedman
        Originally Posted by Claude Whitacre View Post

        I was talking about PageRank.

        But the truth is, I'm less concerned about that than specific search words.

        Okay. Well, you will never know if the PageRank is conserved or not because Google stopped releasing that data at the end of 2013. Today, we do not know the PageRank of any URL on the internet.

        As for conserving your rankings... Google ranks pages, i.e. URLs. You can move those same URLs to whatever host you want and you should still maintain the same rankings. I say 'should' because if the server performance is noticeably worse, it can negatively impact rankings. On the other hand, if it is noticeably better, it could have a positive impact.

        If you are changing URLs, you want to do a 301 redirect from any old URL to its corresponding new URL. A 301 redirect basically tells search engines, "Hey, this URL no longer exists here and has permanently moved to this new URL. Please credit all links pointing to the old page over to the new page."

        You will sometimes see a little bit of fluctuation when you do the redirect, but after a few weeks, assuming all the content is identical, the rankings should return to pretty much exactly where they were.

        Now if you are also changing the content and/or the design of the pages, then you are introducing additional variables that may have a positive or negative impact on your rankings.

        If you want to talk through it more, feel free to reach out. We can set up a call and I can help to make sure you have all your t's crossed and i's dotted before making the change.
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  • Profile picture of the author MikeFriedman
    Also, just to clarify something. If you are changing URLs on a site, you should be using 301 redirects, not 303 redirects.

    If you use 303 redirects, I would expect to see rankings completely tank.
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  • Profile picture of the author incomenow
    Originally Posted by Claude Whitacre View Post

    I have a website that has Page rank. I want to replace the website. Does the URL carry the Page Rank, or is it the site itself, on that particular host?

    In other words, what as to say the same to keep the Page Rank?

    Thanks Guys.
    Basically, you need to set a 303 permanent redirect instructing Google to assign the same PageRank value to your new website address. By using such a redirect, you can be sure to maintain your usual ranking and trust.
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    • Profile picture of the author MikeFriedman
      Originally Posted by incomenow View Post

      Basically, you need to set a 303 permanent redirect instructing Google to assign the same PageRank value to your new website address. By using such a redirect, you can be sure to maintain your usual ranking and trust.
      No. You want to use a 301 redirect, not 303.

      Where did this come from? Why do people keep saying 303 redirects? Is someone just using a bot and spinning answers from other posts?
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  • Profile picture of the author Zahid Shaikh
    first you use a pluging Redirects and then your page redirect an other page url after redirecting url you can check few days everything normal your ranking same stage your sites backlinks are same live so try this one method thankyou
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    • Profile picture of the author MikeFriedman
      Originally Posted by Zahid Shaikh View Post

      first you use a pluging Redirects and then your page redirect an other page url after redirecting url you can check few days everything normal your ranking same stage your sites backlinks are same live so try this one method thankyou
      No. Don't use a plugin to set up redirects. You do it in the .htaccess code. Plugins introduce vulnerabilities, and if the plugin ever crashes or stops working, you lose all your redirects.
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    • Profile picture of the author DABK
      My experience says that is a painful way to go.

      Listen to Mike.

      Originally Posted by Zahid Shaikh View Post

      first you use a pluging Redirects and then your page redirect an other page url after redirecting url you can check few days everything normal your ranking same stage your sites backlinks are same live so try this one method thankyou
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