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Four Content SEO Tasks To Automate Now For Higher Rankings & ROI

by WarriorForum.com Administrator
2 replies
  • SEO
    • |
A new article on Search Engine Journal reports that according to Ahrefs, 91% of web content does not drive organic traffic from Google.



We also know that content marketing makes up the highest budget share for SEO experts. This means that a large portion of your content creator's work may not be driving organic search traffic to your site. This stat leaves many businesses wondering. How can I make sure my content generates organically-driven traffic from Google? What steps can I take to shift my SEO team's time-spend into other areas that move the needle?

Here are four content creation tasks you can automate today for a faster team, more success, and a higher profit margin.
  • Task 1: Automate Your Top-Content Prioritization Strategy: When launching a content strategy, one of the first considerations is where to focus your efforts for increased SEO performance. Automation can help you quickly discover which content pieces to prioritize and how to pivot your strategy for better results. Which content pieces should remain published? What should you optimize? Where should you get started? It's not always easy to identify top priorities when creating a content refresh strategy -- especially when your website has hundreds or even thousands of pages. Luckily, proven auditing techniques exist - like our dedicated flow chart, which gives you hints on what to prioritize in your content revision process.
  • Task 2: Automate Competitor Analysis: Competitor analysis is essential for two reasons. It helps you identify the strengths/weaknesses of your competitors and get to know your audience's and Google's expectations of your targeted topic. With new players entering the space every day and regular updates from Google, competitor analysis requires constant monitoring. Automation can help you centralize your competitor's content and quickly find new opportunities to boost your SEO performance and win market shares. Visualizing the structure of competing content allows you to analyze how top performers cover topics and what content Google favors. It also means knowing what online users expect, or what the search intent behind their query is, based on the search engine results page (SERP). In the end, it comes down to understanding the intent behind the SERP in order to know exactly what content to create.
  • Task 3: Automate Optimized Content Creation For Google And Your Audience: While there are SEO guidelines for optimizing content, not all copywriters follow these rules. In this scenario, content briefs can help keep your team aligned. SEO professionals know that the most important step is to create brief templates at the beginning of your strategy. This template should include the list of keywords, the expected format, and the purpose of your article. Useful resource links for writers to stay up-to-date. Generate Automated And Relevant Content Briefs. Designing a content plan and finding the right content direction is essential for a writer; this can sometimes be time-consuming.
  • Task 4: Automate Your ROI Tracking: Tracking the impact of content marketing remains one of the biggest challenges for marketing departments. In fact, 68% of B2C marketers in 2019 do not know how to assess ROI nor the relevance of their content. Knowing how to track your ROI is the key to ensuring that your content strategy is working. Every marketing team should focus on tracking the progress of your content production (macro view), and the performance of the content created and updated with business-relevant KPIs (micro view). Automation will help you see, at a glance, how your content creation is performing in real-time.
#automate #content #higher #rankings #roi #seo #tasks
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  • Profile picture of the author akhter khan
    WowIThat's so Informative, Appreciated your efforts...
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  • Profile picture of the author IM2Pat
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    Great post!! Subscribes to one of my favorite sayings and rule of thumb... Automate the mundane!!

    Thanks for posting!
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