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Fifty-seven SEO Insights From Google's John Mueller

by WarriorForum.com Administrator
14 replies
  • SEO
    • |
A new article on Search Engine Journal reports that you can brush up on your SEO knowledge with this comprehensive collection of insights from Google Search Advocate John Mueller.



As Google's Search Advocate, John Mueller shares so many SEO insights it would be a fulltime job to keep up. Each of these snack-sized servings of Google insider knowledge is grouped by category, starting with ranking factors. Here are the first five. You can find fifty-two more in the original article by clicking the link above!
  1. Google Doesn't Have 200+ Ranking Factors: In the past, Google has said there are 200+ factors its algorithm takes into consideration when ranking content. Google is officially moving away from that number, saying it's misleading and creates a false impression of how its algorithms work. "... we've kind of moved away from the over 200 ranking signals number, because it feels like even having a number like that is kind of misleading in the sense that, Oh Google has a spreadsheet with all of the ranking signals and they can just sort them by importance and tell me which ones they are. And that's definitely not the case."
  2. Quantity Of Backlinks Doesn't Matter: The total number of links pointing to a website is irrelevant to Google. One good link from a relevant website can be more impactful than millions of low-quality links. "... you could go off and create millions of links across millions of websites if you wanted to, and we could just ignore them all. Or there could be one really good link from one website out there that is, for us, a really important sign that we should treat this website as something that is relevant because it has that one link... So the total number essentially is completely irrelevant."
  3. Changing Dates Won't Improve Rankings: Changing publishing dates on webpages, without making any significant changes, will not help to improve rankings in Google search results. "I don't think it would change anything with regards to search, and we definitely wouldn't rank those pages differently in search just because you're changing the date and time on a page."
  4. Duplicate Content Is Not A Negative Ranking Factor: Duplicate content does not count negatively against a site in terms of search rankings. Google handles it by displaying one version of the content and ignoring the others. "So if you have the same content on multiple pages then we won't show all of these pages. We'll try to pick one of them and show that. So it's not that there's any negative signal associated with that. In a lot of cases that's kind of normal that you have some amount of shared content across some of the pages."
  5. Presentation Can Impact Rankings: "Sometimes those small differences do play a role in regards to how people perceive your website. If, for example, you have something that is on a financial topic and people come to you and say "well your information is okay but it's presented in a way that looks very amateurish," - then that could reflect how your website is perceived. And in the long run could reflect something that is visible in search as well."
#fiftyseven #google’s #insights #john #mueller #seo
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  • Profile picture of the author digital pundit
    Thank you very much sir for sharing us a nice piece of content here. i think it will really help us in 2022,

    I have a qustion that what will be the future of content marketing as most of the content writer are using AI techniques to spin the content.
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    • Profile picture of the author WF- Enzo
      Administrator
      Humans can't replace AI in content, that's for sure.

      Originally Posted by digital pundit View Post

      Thank you very much sir for sharing us a nice piece of content here. i think it will really help us in 2022,

      I have a qustion that what will be the future of content marketing as most of the content writer are using AI techniques to spin the content.
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  • Profile picture of the author digitalmansi
    Thanks for sharing this informational piece. It was really useful!
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  • Profile picture of the author mrehanmirza70
    It's a very useful content for us. It's helpful in all SEO forms.
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  • Profile picture of the author Eva Logan
    thank you for sharing useful information with us.
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  • Profile picture of the author IM2Pat
    Banned
    Great post however is Matt Cutt's still the man who is the ultimate Gatekeep on all things SEO related for Google? If so, I wonder what his take on the above would be? Has anybody on here ever heard of Matt Cutts?
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    • Profile picture of the author LEE BYRON
      I still visit the blog of Matt Cutt regularlly, his blog has loooong history.
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  • Profile picture of the author Maximalist SEO
    Thanks for this, really nice layout of updated ranking factors. I was surprised with point number 4 though. Is duplicate content really not a negative ranking factor? I know many people use some article spinners to get articles unique but that don't help them rank.
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  • Profile picture of the author pegg
    When deciding on the quality of backlinks... Does google benchmark it compared to competitors?
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  • Profile picture of the author Old Molases
    Thanks for sharing this piece. I still think there are some old factors that matters and are here to stay for instance. The count of backlinks. The quantity still matters than quality.
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  • Profile picture of the author Shaktiktilar
    That is a very useful post. It is something like mythbusters but about SEO. I really appreciate your work and look forward to see more eye-openers.
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  • Profile picture of the author selsanchez
    I do believe that they still take into account quality and quantity of links, obviously not using spammy links, but links from web directories still works.
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  • Profile picture of the author sajiddm49
    Thank you for this blog.

    But I have a question also, are article writers also digital marketers?
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    • Profile picture of the author WF- Enzo
      Administrator
      No.

      But, digital marketers should be good at article writing.

      Originally Posted by sajiddm49 View Post

      Thank you for this blog.

      But I have a question also, are article writers also digital marketers?
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