Five ways that you can improve organic SEO with customer reviews

by Administrator
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  • SEO
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A new article on explains that you can learn how online referrals boost your site ranking.

Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond.

Reviews are an opportunity for anyone familiar with your brand to publicly share what they love about your products, services and customer experience. Having reviews publicly available conveys to potential customers that you're safe to do business with and provides you with a goldmine of fresh consumer insights.

Additionally, showing off your customer reviews is how you turn your hard-earned brand trust into measurable ROI. The more reviews you collect, and the more you enrich the content on your business profile page, the easier it will be for search engines to show your brand at the top of search results. This could be your competitive advantage since referral traffic is so often overlooked, even though it's a free source of qualified leads and can even improve your organic search performance.

According to research done by, off-site SEO-related factors like third-party reviews carry more than 50% of the ranking factor weight. Though search engines are constantly evolving factors like relevance, trustworthiness and authority, building up your online presence with reviews can help businesses crush all three of those criteria.

Your organic search ranking is crucial for attracting new customers, especially knowing that most organic traffic goes to sites listed on the first page of search engine results.
#customer #improve #organic #reviews #seo #ways
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  • Profile picture of the author dave_hermansen
    Well, the part that was not mentioned is that the site reviews probably need to come from Google's list of "approved" review sites. Although this article is specific to AdWords extensions, they likely use the same sites and only the same review sites for organic SEO -

    Oh, and another missing piece is that this is just an educated guess, since nobody knows the exact ranking algorithm or percentages, making the statement "SEO-related factors like third-party reviews carry more than 50% of the ranking factor weight" a little on the irresponsible side. Also note that the word "like" was used in that sentence, indicating it is one of many SEO factors SEO that may or may not be a tiny piece that adds up to what MOZ is guessing is "more than 50%" of the ranking factor weight (notice that it doesn't even say "off-page). It's really a sentence that says nothing.
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  • Profile picture of the author Limba Kenzo
    Hello, thanks for information!
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