Website SEO, I need a bit of help.

4 replies
  • SEO
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We have a creative agency based in South Africa,

Now we've decided to overhaul and rework our SEO.
I have two questions:

1- Our main service offering is Video Production so our Main keyword is "video production company" but we offer a wide variety of services, How do we let google know that our primary service offering is Video Production?

2- Our agency offers multiple video services, so one of our services is Health and Safety video production. We want to create awareness of these services, So we have a main health and safety video production page which has been optimized with the relevant keywords. We also post regular projects and articles that support the health and safety video production page. These articles and projects make use of the same keywords. How do we ensure that google ranks the main page instead of these articles and projects, does use the same keywords or linking to a page ranking for the same keywords cannibalise traffic or ranking?

Thanks in advance for any help and I look forward to reading your replies!

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#bit #seo #website
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  • Profile picture of the author MikeFriedman
    Originally Posted by NathanOKAgency View Post

    We have a creative agency based in South Africa,

    Now we've decided to overhaul and rework our SEO.
    I have two questions:

    1- Our main service offering is Video Production so our Main keyword is "video production company" but we offer a wide variety of services, How do we let google know that our primary service offering is Video Production?

    2- Our agency offers multiple video services, so one of our services is Health and Safety video production. We want to create awareness of these services, So we have a main health and safety video production page which has been optimized with the relevant keywords. We also post regular projects and articles that support the health and safety video production page. These articles and projects make use of the same keywords. How do we ensure that google ranks the main page instead of these articles and projects, does use the same keywords or linking to a page ranking for the same keywords cannibalise traffic or ranking?

    Thanks in advance for any help and I look forward to reading your replies!

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    1. Google doesn't care what your primary or secondary services are. If you have a page targeting 'video production', that's what they are going to think that page is about.

    2. Keyword cannibalization is not really a problem. It's fine to have multiple pages targeting and ranking for the same keyword. Anyone who says otherwise has no idea what they are talking about. I would just make sure you are linking from all the page to the primary one you want to rank.
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  • Profile picture of the author DABK
    Why do you even want Google to know what your primary service is?


    If you're selling more than one service and want people to find you for all of them, create a page for each, Google will know that the page for Health Care Videos, is about health care videos, the one for horse racing videos is for horse racing videos because you use those keywords in the right places and use related phrases.


    If you want to rank your homepage for all the services, get backlinks with anchor texts that tell Google what keywords you want to rank for and use the keywords on the page.



    But why make it hard? Why not just make a page for each keyword (looking into Silo structure)?


    Your question implies (to me) that Google ranks websites. It does not, it ranks pages.
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  • Profile picture of the author JavierComunicare
    I think it is a very interesting topic to comment on and very common in many situations as is my case.
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    • Profile picture of the author DABK
      Nah, you need more, like how to not spam forums. What you're doing isn't going to get you far.



      If you need help, start a thread in the appropriate forum, and describe your problem. "Facing a problem with my site" is not enough to get you any help, just too vague. But it does count as spammy.





      Originally Posted by sofiava1 View Post

      I all need same help because facing prob with my site.
      Interesting? No. Common, possibly. But what does either have to do with anything?


      Originally Posted by JavierComunicare View Post

      I think it is a very interesting topic to comment on and very common in many situations as is my case.
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