How to keep your SEO clients engaged: 3 important communication touchpoints

by WarriorForum.com Administrator
3 replies
  • SEO
  • |
A new article on Search Engine Land says you should take the time to review your communication plan to keep your projects on track and your clients happy.



SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success. In our experience working with clients, a good communications plan keeps projects on track. Plus, having frequent touchpoints can uplevel your brand and service and make for happier clients all around. Here are eight communication touchpoints you can build into your client engagements.

1. Kickoff calls

I cannot stress enough the importance of having a productive kickoff call. Even though you may already know what to do -- and even though you may have had many conversations leading up to the client signing on -- you still need the kickoff call. Here, everyone involved in the project (on your side and the client's) gets up to speed on the scope of the work and what to expect. How often will you meet? What turnaround times will you need on deliverables and approvals?

The kickoff meeting is your chance to lay out these procedural details. Expectations are key to a successful project. The project team must understand the client's expectations before starting their work and vice versa.

2. SEO training

Training your clients on SEO is a fantastic way to keep the lines of communication open as you discuss their projects' details. How will they know what questions to ask if, for example, they have no idea what a meta tag is? Speaking the same language is very important, so make sure you have consistent training shared by all project members. The SMX Master Classes series can be a great step here.

If clients are already well-versed in SEO, your training is still key because it reinforces your approach to SEO -- no two SEO vendors operate in the same way. SEO training also helps familiarize clients with everything that goes into your SEO services. They'll know, for example, that you're not just waving some magic wand behind the scenes and *poof* rankings appear. Education builds value in the eyes of the client.

3. Status calls

Some people dread standing meetings, but they are essential for project management. And they don't have to be pointless. It is beneficial to have some structure and consistency for the project or it falls apart. Make sure you have an agenda ready to go ahead of time for each meeting so that the client knows what to expect on the call.

And then take only as much time as you need. Make sure that everyone gets their concerns or questions answered, their next steps laid out, etc. After the call, you can send notes from the meeting, so it is documented, and everyone has a record.
#clients #communication #engaged #seo #touchpoints
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  • Profile picture of the author ezrankings
    Thanks for sharing this valuable post.

    In my opinion, it is very important to understand all the client requirements and goals before starting work on any campaign. It will help us to plan better ahead.
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  • Profile picture of the author DABK
    I do not know about #2.

    I never cared what type of wrench my plumber uses to fix my leaks.

    I care how long it will take, that the leak stops, how much it costs, and that they clean before they leave.

    In real life, I have had a few clients for SEO.

    Not one of them cared to know what a tag is or does.

    A few asked if I remove links if we stop working together.

    The few who asked questions were the marketing department, afraid I would cost them their job.

    They did not ask to learn anything, but to show the boss they knew more than me.

    I started with a plumber because I once offered to explain to him a couple of things.

    He made an analogy between me explaining SEO and him doing sewer repair.

    He described the process, I understood half of what he said.

    He asked me, if I had a sewer problem, would I want to know how he was going to fix it in detail or that he was going to locate the problem, quote me, fix it good?

    I said, B, any day.

    Mind you, both I and he have information on our sites, but the prospect teach themselves, I do not teach them when I take them in as clients.

    If they have questions, I answer, but my goal is to never teach one-on-one.

    [quoteE=WarriorForum.com;11706963]A new article on Search Engine Land says you should take the time to review your communication plan to keep your projects on track and your clients happy.



    SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success. In our experience working with clients, a good communications plan keeps projects on track. Plus, having frequent touchpoints can uplevel your brand and service and make for happier clients all around. Here are eight communication touchpoints you can build into your client engagements.

    1. Kickoff calls

    I cannot stress enough the importance of having a productive kickoff call. Even though you may already know what to do -- and even though you may have had many conversations leading up to the client signing on -- you still need the kickoff call. Here, everyone involved in the project (on your side and the client's) gets up to speed on the scope of the work and what to expect. How often will you meet? What turnaround times will you need on deliverables and approvals?

    The kickoff meeting is your chance to lay out these procedural details. Expectations are key to a successful project. The project team must understand the client's expectations before starting their work and vice versa.

    2. SEO training

    Training your clients on SEO is a fantastic way to keep the lines of communication open as you discuss their projects' details. How will they know what questions to ask if, for example, they have no idea what a meta tag is? Speaking the same language is very important, so make sure you have consistent training shared by all project members. The SMX Master Classes series can be a great step here.

    If clients are already well-versed in SEO, your training is still key because it reinforces your approach to SEO -- no two SEO vendors operate in the same way. SEO training also helps familiarize clients with everything that goes into your SEO services. They'll know, for example, that you're not just waving some magic wand behind the scenes and *poof* rankings appear. Education builds value in the eyes of the client.

    3. Status calls

    Some people dread standing meetings, but they are essential for project management. And they don't have to be pointless. It is beneficial to have some structure and consistency for the project or it falls apart. Make sure you have an agenda ready to go ahead of time for each meeting so that the client knows what to expect on the call.

    And then take only as much time as you need. Make sure that everyone gets their concerns or questions answered, their next steps laid out, etc. After the call, you can send notes from the meeting, so it is documented, and everyone has a record.[/quote]
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  • Profile picture of the author MikeFriedman
    Originally Posted by WarriorForum.com View Post

    A new article on Search Engine Land says you should take the time to review your communication plan to keep your projects on track and your clients happy.



    SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success. In our experience working with clients, a good communications plan keeps projects on track. Plus, having frequent touchpoints can uplevel your brand and service and make for happier clients all around. Here are eight communication touchpoints you can build into your client engagements.

    1. Kickoff calls

    I cannot stress enough the importance of having a productive kickoff call. Even though you may already know what to do -- and even though you may have had many conversations leading up to the client signing on -- you still need the kickoff call. Here, everyone involved in the project (on your side and the client's) gets up to speed on the scope of the work and what to expect. How often will you meet? What turnaround times will you need on deliverables and approvals?

    The kickoff meeting is your chance to lay out these procedural details. Expectations are key to a successful project. The project team must understand the client's expectations before starting their work and vice versa.

    2. SEO training

    Training your clients on SEO is a fantastic way to keep the lines of communication open as you discuss their projects' details. How will they know what questions to ask if, for example, they have no idea what a meta tag is? Speaking the same language is very important, so make sure you have consistent training shared by all project members. The SMX Master Classes series can be a great step here.

    If clients are already well-versed in SEO, your training is still key because it reinforces your approach to SEO -- no two SEO vendors operate in the same way. SEO training also helps familiarize clients with everything that goes into your SEO services. They'll know, for example, that you're not just waving some magic wand behind the scenes and *poof* rankings appear. Education builds value in the eyes of the client.

    3. Status calls

    Some people dread standing meetings, but they are essential for project management. And they don't have to be pointless. It is beneficial to have some structure and consistency for the project or it falls apart. Make sure you have an agenda ready to go ahead of time for each meeting so that the client knows what to expect on the call.

    And then take only as much time as you need. Make sure that everyone gets their concerns or questions answered, their next steps laid out, etc. After the call, you can send notes from the meeting, so it is documented, and everyone has a record.

    You can always tell when something is written by someone that doesn't actually do any SEO.
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