The other day I was trying to create a comprehensive SEO report for one of my clients and some questions have popped into my head and I hope you guys can help me find the answers that I am looking for.
In Google Search Console is easy, we should track Clicks.
But in Google Analytics, the thing gets more complex. We have these metrics:
- New Users
I thought that tracking "Users" is the most similar metric to "Clicks" in the Search Console.
Which metric do you recommend to track in GA and WHY? Am I wrong by thinking that "Users" is the equivalent of "Clicks"?
When I try to find more information on Google, I can't find a clear answer to this.
Thank you guys.