Is it Safe to do Link-exchange ?

15 replies
  • SEO
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Hello there,

I've been carefully doing Link building "white-hat" from some good sites for over a year now, and so far it's been successful.

Along the way, I've had a few opportunities for acquiring links from some pretty big good sites. However, they were asking for "direct link exchange". (no A-B-C)

So I'm wondering, is it safe to do some link exchange now and then? Or are there any special ways to do it correctly?

Please advise if you have done this in the past on several occasions without any google penalizations.


Thank you for your valuable insights
#linkexchange #safe
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  • Profile picture of the author dave_hermansen
    It is "safe", however, I'm not sure it accomplishes anything SEO-wise. Still, if that other site can send good, targeted traffic your way, go for it. Definitely make sure it is a relevant, related site and not a "bad neighborhood".
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    • Profile picture of the author kurosaki4d
      Yes, it's a good, strong, relevant site.

      But isn't there some link juice being passed?
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      • Profile picture of the author dave_hermansen
        Nobody really knows. While some may argue that the smaller site benefits from less "juice" passed vs juice gained, for all we know, Google's algorithm automatically cancels ALL juice from both sites when there are reciprocal links. Nobody knows exactly what Google's algorithm does!

        You'll find Google's official position on link exchanges here.

        You can find a pretty decent article about the benefits/risks here.
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        • Profile picture of the author kurosaki4d
          Thank you very much Dave. This is a really valuable insight!
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  • Profile picture of the author asifkraipak
    Exchanging backlinks from same websites is not good if we do it excessively.
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  • Profile picture of the author spartan14
    Well its not a problem just that the site you exchance sites to not be bad or hated by google for spam etc .If they are decent and non spamy etc they are good to go even if they are smaller like you in value
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  • Profile picture of the author ankushkohli
    Link-exchange is still quite common. It's very natural for websites to link to each other in certain situations. But it's not mean that you can exchange links excessively.

    Google's Webmaster Guidelines clearly state that excessive link exchanges are against their terms.

    You shouldn't be too focused on any SEO benefit. Instead, the focus should be on relevancy.
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  • Profile picture of the author KylieSweet
    Link exchange has two sides:

    Relevant page - Improves the benefits of the information for the users.
    Irrelevant page - Deceiving people is a bad experience for users.
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  • Profile picture of the author jameer
    Link exchange with quality site will give good impact but if the page with more than 20 links will give you negative result by Google. So better avoid.
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  • Profile picture of the author Willy Muhizi
    How does link building works?
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  • Profile picture of the author Willy Muhizi
    Thank you for the reply. Is there any demo video or resources to explore more on how it works?
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  • Profile picture of the author Rachel Donnelly
    Link exchange helps but one-way links are the best. Exchanged links give a lot less link juice compared to one-way. I personally think it's better to improve your site content and user-friendliness in order to get one-way links rather than investing your time asking around for link exchanges.
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  • Profile picture of the author Old Molases
    Link exchange is totally safe and great means for link building. You just need to make sure that website you are exchanging link from is worthy for an exchange that's it. Some metrics that you need to check before exchanging is host website's stats (keywords, top pages, traffic, DR and UR).
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  • Profile picture of the author Willy Muhizi
    It's good to do link exchange.
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