Focusing on SEO Alone Just Isn't Enough

by Administrator
7 replies
  • SEO
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A new article on Search Engine Journal says that reliance on SEO alone to reach your marketing isn't a winning strategy. Here are some specific reasons why - and what to do about it.

While SEO is critical, reliance on search alone to reach your market isn't a winning strategy. Instead, the importance of connected and dynamic digital-first strategies - as adaptable as the consumers they aim to engage - is now crystal clear.

Content Marketing

Truly great content is naturally engaging. It answers top-of-mind questions throughout the consumer life cycle, and consumers seek it out across any number of platforms. From ebooks and podcasts to how-to videos and feel-good social posts, content marketing has evolved from blogging alone. When marketers and communicators work closely with SEO, using insights from search terms and placing consumers at the very center of their content strategy, they have the best foundation for success.

Digital Advertising And Pay Per Click (PPC)

Remember, while separate channels with distinct attributes SEO and PPC share a common goal, attracting consumers to your website. Approaching search holistically, ensuring SEO and PPC complement each other, will help you to navigate the changing environment, pivoting as needed in real-time.

Social Media

There is no question that social media sites are highly authoritative, as such setting up branded profiles across Facebook, LinkedIn, and Twitter has the potential to secure additional search results, supporting your SEO goals.

Brand Management

Every interaction a consumer has with your business, whether marketing, communications, virtual or person-to-person engagement, contributes to overall brand perception. If you don't manage your reputation online, your SEO efforts will be wasted. Why? In short, consumers trust user-generated content. Online reviews help you to build a good reputation, going back to SEO, this is incredibly important to local results.

Email Marketing

Great email marketing provides an opportunity for brands to engage consumers in their space on their time, fostering relationships with prospective, current, and past customers, in a highly controlled environment. You can choose to deploy emails based on trending topics of the moment and again, it's something that's easy to keep a pulse on leveraging SEO data as the voice of your customer.
#focusing #isn’t #seo
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  • Profile picture of the author Saurav Gami
    I enjoyed reading this
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  • Profile picture of the author vhinzborn
    I agree with this because SEO takes longer to have an effect. Better User Experience Helps - I think this is more about usability than UX though. I don't think it's the same
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  • Profile picture of the author spartan14
    I am 100% agree and i want to post this an advice for newbies .I think in the begining its a wrong strategy to put all your eforts to build an income from seo as it takes months to rank or even more that 1 year and if you hope for a decent income you will go crazy .I think you need to combine it with other trafic income strategy like youtube ,facebook ,social media etc
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  • Profile picture of the author Randall Magwood
    This is similar to using Youtube alone as a main traffic source. I always engage in a multitude of marketing strategies that can bring traffic to my website. I think a mixture of paid and free traffic sources can give you the most bang for your buck.
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  • Profile picture of the author jameer
    It's true, Only doing SEO wont be enough. Useful information.
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  • Profile picture of the author qservicesinc
    I guess all modules of digital marketing modules are useful for promoting the website and getting leads on the website through PPC and SEO.

    Seo, take a long time to get good results. However, PPC gets instant results from ads.
    Well it totally depends upon the business niche

    I like the way to describe your article, thank you for sharing this valuable information through this site.
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  • Profile picture of the author Old Molases
    In total accord with is mentioned here. You can survive alone with SEO, you need to have supplementary means to thrive in the industry. Just found aspect missing here, which is influencer marketing. It is also one of the great means to drive traffic and conversion.
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