Even novice SEO copywriters can make a huge difference by doing a few simple things:
- Target 2-3 Keywords Or Keyword Phrases: Focused copy is typically the best sales copy. And even in long-form pieces, targeting too many keywords - especially non-related keywords - results in copy that doesn't grab the reader. Your content should be as long as it needs to answer your site visitors' questions adequately. Long-form copy is great for customers looking for information or at the top of the buying funnel.
- Break Up Your Copy: Large walls of words can be intimidating on a web page. When a visitor encounters a page that is nothing but pixels and pixels of copy, it can be off-putting enough to procrastinate, thus causing the visitor to leave the page. Using graphic elements such as bulleted or numbers lists, pull quotes, ample images, etc
- Keep Your Keywords On A Post-it Note: When writing copy with an SEO focus, it's important to keep track of the words you are writing. Specifically, it's important to understand how frequently you use your keyword phrase throughout your copy. Just as with the overall word count, there isn't a hard and fast limit on how many times you can use a keyword in a specific piece of copy. Novice SEO writers tend to stuff the copy full of keywords, so it reads like a repetitive catalog entry. This is not the way. The copy must make sense to the end consumer. You don't have to hit the search engine over the head with signals that a page is about a certain keyword phrase.
- Read The Copy Out Loud: When in doubt, read your copy out loud. If you still aren't sure, read it aloud to someone else. When you read the copy out loud, you aren't necessarily looking for ways to make the copy better - it should be good by the time it gets to this point. Reading the copy aloud helps SEO specialists and Webmasters understand if the copy flows.