SERP data is the information located within each individual result on the SERP.
And here's the thing.....
This data is free-to-see, public web data that can help you improve and boost your position in search engines around the world. You can pull SERP information from both paid and organic search results, and get full visibility into what your competition is doing. You can use SERPs to:
- Uncover hidden trends.
- Improve paid advertising.
- Expose content gaps.
- Understand how content performs from region to region.
Long story short, there is a lot of great data to collect, due to the different factors that affect a SERP, such as location, search history, and device. These ever-increasing factors continue to make it difficult to perform manual SERP data collection. The good news is, that with SERP scrapers, and a read of the original article, you no longer need to do it by hand.
Let me know what you think, and even how you got on!<