Google informs publishers that shop visits data will no longer be reported in Google Analytics. Data generation will cease at the end of October, although past data will remain available.
This announcement was delivered quietly through an update to a Google Analytics help page.
Charles Farina of Adswerve discovered the change and published his discovery on LinkedIn:
The notification states:
|"On 10/31/2022, Store Visits reporting will be discontinued. As of this date, new Store Visits reporting will not be generated. Historical Store Visits reporting will remain available. Please reach out to your account manager if you have any questions."
Google collects store visit data by tracking the movements of customers who have location history enabled on their phones.
Only companies having a Google Analytics property linked to a Google Ads account can see shop visit reports.
This implies that companies will not lose data because Google Ads will continue to report on shop visits after Google Analytics is removed.