Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so in-depth that a theory has been circulating, for over a decade, that GA data is a ranking factor.
However, the question remains: is Google Analytics really powerful enough to influence Google search results?
This is an interesting article that uses Google's own publishings to try and get to the bottom of what's a burning question for many of us. If you have five minutes spare, please take a read and let me know what you think!