Is using Google Analytics even a search ranking factor?

by WarriorForum.com Administrator
18 replies
  • SEO
  • |
An interesting article on Search Engine Journal acknowledges that Google Analytics is a powerful tool that helps us understand how people find a website and what they do once there. But can it influence search rankings?



Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so in-depth that a theory has been circulating, for over a decade, that GA data is a ranking factor.

However, the question remains: is Google Analytics really powerful enough to influence Google search results?

This is an interesting article that uses Google's own publishings to try and get to the bottom of what's a burning question for many of us. If you have five minutes spare, please take a read and let me know what you think!
#analytics #factor #google #ranking #search
  • Profile picture of the author Surbhi Chauhan
    Definitely, we can say that GA is an important factor in analyzing the data of the website. While analyzing the data you can update your recent activities that help in improving the ranking and better giving the content that the user wants. It indirectly helps to improve your rankings. Also, GSC is a powerful tool too that helps you to keep track of where is your site's position on SERP.
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  • Profile picture of the author dave_hermansen
    It's been long known for decades that GA is not a ranking signal. If it was, then Google's search results would absolutely suck. I can't imagine anything but a tiny fraction of people who have built websites have ever even heard of Google Analytics. If it was a ranking signal, then zero sites would show up in the listings that didn't have GA installed, making for a pretty crappy search engine.
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    • Profile picture of the author MikeFriedman
      Originally Posted by dave_hermansen View Post

      It's been long known for decades that GA is not a ranking signal. If it was, then Google's search results would absolutely suck. I can't imagine anything but a tiny fraction of people who have built websites have ever even heard of Google Analytics. If it was a ranking signal, then zero sites would show up in the listings that didn't have GA installed, making for a pretty crappy search engine.
      Yep. What a dumb article.

      Besides the fact that most pages on the internet are not attached to Google Analytics, they would probably also open themselves up to some lawsuits if search performance was based on whether or not you were using GA.
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      • Profile picture of the author DABK
        Well, it's pixel-killing time at SearchEngine and Warrior Forum. Comes by quite regularly lately.


        Gotta give 'em credit. When the time comes to use words to say nothing useful, they're consistently at the top.


        Originally Posted by MikeFriedman View Post

        Yep. What a dumb article.

        Besides the fact that most pages on the internet are not attached to Google Analytics, they would probably also open themselves up to some lawsuits if search performance was based on whether or not you were using GA.
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  • Profile picture of the author jorde wade
    Maybe yes or maybe not. Let me explain it to you.

    Google analytics show bundle of web analytics by using them, you can simply get good benefits. On the other side using Google analytics, never been a ranking factor. All you get is the benefit after using the stats in a right way.

    So, yeah it can be a ranking factor if you use it wisely; otherwise it has no direct link with rankings.
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  • Profile picture of the author Aron Puth
    Google Analytics is a tool to track website traffic it isn't a ranking factor and Google search didn't use Google Analytics to collect data. Matt Cutts, former head of Google's Webspam team said straight forward in one of his videos.
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  • Profile picture of the author Mike Karets
    The PBN is used to strengthen the site. But. They don't connect google analytics to the sites. This does not prevent them from bringing traffic to the main site.
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  • Google Analytics is a tool that allows you to track and analyze the traffic to your website. It provides a variety of data, including information about the sources of traffic to your site, the most popular pages, and how long visitors spend on your site.

    Google Analytics is not a direct ranking factor for search engines. However, the data provided by Google Analytics can be useful in helping you understand how visitors are interacting with your site and identify areas for improvement. This, in turn, can help you improve the user experience on your site, which is a factor that can influence your search rankings.

    It's important to note that while Google Analytics is a useful tool, it's just one of many factors that can impact your search rankings. Other important factors include the quality and relevance of your content, the structure and organization of your site, and the presence of high-quality backlinks from other websites.
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  • Profile picture of the author david oh
    Banned
    There is no co-relation between Google Analytics and SEO ranking factor.

    Google analytics is tool which gives you insightful data about your website audience in various customer journey such as Awareness, acquisition, conversions funnels.

    Google has released updated version of GA as Google Analytics 4 which will be active from July' 2023.
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  • Profile picture of the author fathima nshida
    No, google analytics is not a ranking factor.
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  • Profile picture of the author Rod Loop
    No. It's not a ranking factor and will never be.
    Where GA is useful for SEO is:
    - Measuring engagement on pages receiving organic search traffic
    - Detect where, in the user journey, to optimize your website
    - Find relationships between pages that could increase engagement and conversions
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  • Profile picture of the author Janvi Arora
    Google has stated that it does not use data from Google Analytics as a ranking factor in its search algorithms. That doesn't mean that Google Analytics is not helpful for SEO. Google Analytics can provide valuable insights into the traffic and behavior of visitors on your website, which can help inform your SEO strategy and improve the user experience of your website.
    While Google Analytics may not directly impact your search rankings, it can be a valuable tool for improving your website's overall quality and performance, leading to better search engine visibility and higher rankings.
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  • Profile picture of the author deshpremi
    When we do SEO on our website, we need to check how much organic traffic is coming on our website? If we don't know what we are doing is effective or not? Then how can we move ahead; that's why analytics plays a pivotal role in seo. So we can say that it is not a direct ranking factor, but indirectly help us to perform Seo activities based on coming traffic.
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  • Profile picture of the author toysoldier80
    I believe Google analytics is a ranking signal. I say this because the data within the site gives you such in depth statistics that your able to use to make your site better. In particular they have a section called Site Search which is a sub section of Behavior within Google Analytics. Underneath site search they have 5 other subsections - Overview, Usage, Search Terms, Search Pages.

    The amount of data within each section is truly amazing. Obviously Google has to use at least some, if not most or all, of this data to use in its search ranking algorithm. The data is way to in depth and involved with how the site is searched on the web for it not to.

    Website owners can utilize this data to make their website better. If they make it better than they will rank better.
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  • Profile picture of the author Eternal Student
    Why is this even a question, of course not! It is not a ranking factor at all. There was once this mystery that it slowed down the website due to the few lines of HTML you had to insert, but that is also total bullshit.

    So, if anyone ever says use Google analytics you will rank better, you should know that the person doesn't belong in the SEO world!
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    • Profile picture of the author DABK
      Pixel killing time at Ye Ole Warrior Forum. Comes by regularly.


      Originally Posted by Eternal Student View Post

      Why is this even a question, of course not! It is not a ranking factor at all. There was once this mystery that it slowed down the website due to the few lines of HTML you had to insert, but that is also total bullshit.

      So, if anyone ever says use Google analytics you will rank better, you should know that the person doesn't belong in the SEO world!
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  • Profile picture of the author norfa
    no not at all. This is simply a tool that gives us an overview of how users or our target traffic are experiencing our site.
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  • Profile picture of the author daisyscott01
    I agree with "Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages". It provides you better insight to create a road map for your marketing strategy. Also, understand your user's behavior, conversion, customer funnel path, traffic source with Google Analytic Tool
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  • Profile picture of the author BrijeshM
    I don't think so, the use of GA is a ranking factor in SERP.
    Google Analytics is a tool that gives an overview of a website like how it is performing on Google, audience , behaviour all these things.
    In fact we will get a rough idea from here about how we can improve our search engine ranking and helps to decide better SEO strategy.
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