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Will SEO die after ChatGPT takes place?

by Surbhi Chauhan
65 replies
  • SEO
    • |
This is the question that is stuck with me from the time when I hear of ChatGPT replacing Google. I am an SEO executive and want to know if there will be any future or not.
And if there is a future, then how we SEOs work?
#chatgpt #die #place #seo #takes
  • Profile picture of the author MikeFriedman
    ChatGPT is not replacing Google or any other search engine. It lacks the ability to provide recent data.
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    • Profile picture of the author Alex July
      Originally Posted by MikeFriedman View Post

      ChatGPT is not replacing Google or any other search engine. It lacks the ability to provide recent data.
      Yet........
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    • Profile picture of the author Manev Dave
      Yes right, ChatGPT is AI tool not search engine.
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  • Profile picture of the author kirloskar
    That's not going to happen. ChatGPT is just an AI tool and is dependent on information online. People will provide information only if they expect visitors. And to bring visitors SEO is needed. You may also ask ChatGPT going to replace Google. NO Way..
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    • Profile picture of the author Troy Arrandale
      i'm happy seo is there even though i don't know exactly what it entails yet. i just k own it seems complicated every time i begin to read up on it!

      it compliments my email marketing to give info and drive traffic. and i am blessed to have a new virtual assistant, who knows both what i do and the tech/seo side of things.
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  • Profile picture of the author delizzia
    Nah, that`s kinda radical. I believe it`s just another innovation out there and we'll see in time it's effieciency.

    People also said that Google Translate is going to take all the jobs from translators, which is not really the case.
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  • Profile picture of the author WF- Enzo
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    Of course not. What are you smoking?
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  • Profile picture of the author Helvis Smoteks
    Actually Google is developing it's own AI - it won't be long until they have something as good as ChatGPT (or even better)
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    • Profile picture of the author MikeFriedman
      Originally Posted by Helvis Smoteks View Post

      Actually Google is developing it's own AI - it won't be long until they have something as good as ChatGPT (or even better)
      They already do have something better and have for a while. They just have not released it.
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      • Profile picture of the author savidge4
        Originally Posted by MikeFriedman View Post

        They already do have something better and have for a while. They just have not released it.
        its wicked way better
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  • Profile picture of the author savidge4
    Google has been developing AI for YEARS. "Hey Google" followed by a question and Google Home spits out an answer. There is nothing new or revolutionary about any of this.

    Here is my hot take on all of this - Google Home, Alexa, or ChatGPT produces AN ANSWER - as in ONE answer - or THE answer - not a list of answers... and the answer provided may or may not be what you the searcher is looking for - guess what happens then... you search.

    Look at the local 3 pack block in Google search, the results are based apon the location and preferences and all kinds of added filters - for all intensive purposes the results are AI based results and have been for YEARS

    This just happens to be the latest and greatest Chicken Little moment... the sky IS NOT FALLING
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  • Profile picture of the author Cadima Ads
    ChatGpt or any other tool can't replace Google or SEO. There would be certain limitations on one or the other side. No current data + how it will get data from Google? SEO is not replaceable tbh. Google has been working on AI based system already, so it would be difficult to answer with yes.
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  • Profile picture of the author Sadia Tanveer
    SEO never dead. Seo still is a powerful marketing strategy. ChatGPT not replacing with google
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  • Profile picture of the author Safia GM
    SEO never dead
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  • Profile picture of the author dave_hermansen
    I really have no deep understanding of ChatGPT or what it can do. I'm sure it's a great tool for people who think that cranking out blog post after blog post is going to actually help them rank better. What could be better for lazy people or those who cannot write?

    I have to wonder, though, since I have never tried it, what happens when 2, 3, 5, 10 different people all put in the same seed words for an article? Does it always create 100% unique content for all 2, 3, 5, 10 people ... OR ... do you just get completely duplicate content or duplicate enough content so that nobody's article is any better than the others' and is strikingly similar/duplicate? Seems like that is not close to an ideal scenario for SEO.
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    • Profile picture of the author MikeFriedman
      Originally Posted by dave_hermansen View Post

      I really have no deep understanding of ChatGPT or what it can do. I'm sure it's a great tool for people who think that cranking out blog post after blog post is going to actually help them rank better. What could be better for lazy people or those who cannot write?

      I have to wonder, though, since I have never tried it, what happens when 2, 3, 5, 10 different people all put in the same seed words for an article? Does it always create 100% unique content for all 2, 3, 5, 10 people ... OR ... do you just get completely duplicate content or duplicate enough content so that nobody's article is any better than the others' and is strikingly similar/duplicate? Seems like that is not close to an ideal scenario for SEO.
      ChatGPT does so much more than just generating content. Anyone using it for content generation is just scratching the surface of what it can be used for.
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    • Profile picture of the author DABK
      Like Mike said, it does more than writing articles.

      If you're using it only for that, and just give it seed words, you're not really using it.

      You can ask it questions and it gives detailed answers, which you can combine into an article.

      It can write articles, beginning to end, based on question prompts and more. It's kind of like, you're the teacher asking students to write an essay /article /short story...

      You could ask it to write in a particular style... You could teach it to write like you, presumably... your style.

      Duplication will exist but kind of like it exists when you ask 20 people to write an essay on a particular topic.

      So, you could ask it something like it: how are FHA mortgage loans better than Conventional loans, and it will come up with a bunch of ways.

      And, from the little I've seen, the result is much better than most internet marketing / make money online people I've come across.

      You could ask it to write the same article in the style of different people (an SEO article in the style of Virginia Wolf, then, the same article in the style of e.e. cummings, then Hemingway, then Faulkner... It can get fun real fast.)
      Originally Posted by dave_hermansen View Post

      I really have no deep understanding of ChatGPT or what it can do. I'm sure it's a great tool for people who think that cranking out blog post after blog post is going to actually help them rank better. What could be better for lazy people or those who cannot write?

      I have to wonder, though, since I have never tried it, what happens when 2, 3, 5, 10 different people all put in the same seed words for an article? Does it always create 100% unique content for all 2, 3, 5, 10 people ... OR ... do you just get completely duplicate content or duplicate enough content so that nobody's article is any better than the others' and is strikingly similar/duplicate? Seems like that is not close to an ideal scenario for SEO.
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  • Profile picture of the author daisyscott01
    Chat GPT is not replacing Google. So SEO will never die.
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  • Profile picture of the author Hazel Jackson
    i`m also want answer this question
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  • Profile picture of the author Dima4ka
    If SEO dies, all web we know will also die.
    Chat GPT does not lead people to your website. So you don't earn money from ads â†' no point in developing your website or creating a new one.
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  • Profile picture of the author spartan14
    Well search engine needs fresh new content to survive and regarding to ai tools they can only get content from online world
    So i think seo will still last for many years
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  • Profile picture of the author harrykarl
    It is unlikely that SEO will die after ChatGPT takes place. SEO will still be a valuable tool for businesses to use for optimizing their websites for search engine rankings. However, it is possible that the way SEO is used and the strategies employed may change. ChatGPT may provide an additional platform for businesses to create content and improve the visibility of their website, but SEO will remain an important part of any digital marketing strategy.
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  • Profile picture of the author Kay King
    AI is here to stay - that genie is not going back in the bottle. I' ve wondered if the real money to be made might be in selling 'shovels' - a way to detect A.I. in places where it would be considered 'cheating'.

    Then I saw this -

    https://www.smithsonianmag.com/smart...-ai-180981463/

    It seems - at least in the US - that we are often resistant to some changes but then we fully embrace the technology and perhaps leave ourselves less intelligent or more vulnerable in doing that.

    I may be wrong - but isn't there opportunity for programmers to develop apps for forums, for social media platforms, etc...that quickly identify AI contributions? Seems to me that could be a long running battle....between AI improving to beat filters and new filters being launched to keep up with AI.
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    • Profile picture of the author DABK
      Heard on the radio (yup, I still listen to the radio) about a high-school senior who developed a program that can tell you if it's AI-written or not... He's got some colleges and high schools wanting to buy his doohickey. With a bit of marketing, he can make it go national and make lots of money.


      Originally Posted by Kay King View Post

      AI is here to stay - that genie is not going back in the bottle. I' ve wondered if the real money to be made might be in selling 'shovels' - a way to detect A.I. in places where it would be considered 'cheating'.

      Then I saw this -

      https://www.smithsonianmag.com/smart...-ai-180981463/

      It seems - at least in the US - that we are often resistant to some changes but then we fully embrace the technology and perhaps leave ourselves less intelligent or more vulnerable in doing that.

      I may be wrong - but isn't there opportunity for programmers to develop apps for forums, for social media platforms, etc...that quickly identify AI contributions? Seems to me that could be a long running battle....between AI improving to beat filters and new filters being launched to keep up with AI.
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  • Profile picture of the author SteveSki
    Does anyone know how to rank for the Ai powered search tool: https://andisearch.com/

    I'm finding it sure beats the results that google currently serves up.

    Plus unlike google... No Ads and No Tracking!
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    • Profile picture of the author dave_hermansen
      Originally Posted by SteveSki View Post

      Does anyone know how to rank for the Ai powered search tool: https://andisearch.com/

      I'm finding it sure beats the results that google currently serves up.

      Plus unlike google... No Ads and No Tracking!
      Good luck to them! Bing, Yahoo, AOL, DuckDuckGo ... none of them have made a dent in Google's search engine dominance. Maybe someday, they will become a verb, too!

      ... oh, and no ads? You know that won't be forever, right?
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  • Profile picture of the author maryJacko
    I don't think SEO will die soon, but I am sure we are definitely switching to an interesting era because of these newly released AI tools.
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  • Profile picture of the author Anatol Kupin
    Maybe one day it happens but not soon 99%, google owns all that network
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  • Profile picture of the author Edwin SEO
    The main problem for me is the way you get information from ChatGPT, if it is wrong or right, the information get presented the same way. So there is a high potential that you use wrong information.
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    • Profile picture of the author dave_hermansen
      Originally Posted by Edwin SEO View Post

      So there is a high potential that you use wrong information.
      In other words, it is no different than content created by people. Of course, it only makes sense since the content is being "borrowed" from other sites on the internet that were likely created by people. I shudder to think what is going to happen when bots start interpreting and then re-writing other bots' content.
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      • Profile picture of the author Edwin SEO
        Yeah sure, but ChatGPT dont need to bild up trust like websites. In my eyes the trust is given, because you get many true information. I'm less likely to questioning the information than on unknown websites.
        For sure, the development is crazy.
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  • Profile picture of the author mattlaclear
    Understandably, you have questions about the future of SEO in light of the rise of ChatGPT.

    While it's true that ChatGPT is a powerful tool for helping people find relevant information quickly, it doesn't necessarily mean that traditional search engine optimization (SEO), as we know, is going away anytime soon.

    Many experts believe that SEO and ChatGPT can work together to create a more efficient online user experience. For example, through targeted keyword research, website optimization, and content marketing, SEO professionals can help businesses use ChatGPT to their advantage.

    So while the way people search may be changing, SEO is still an integral part of any successful digital strategy. I hope this answers your question.

    If you have any other questions or want to explore how SEO can help your business, please don't hesitate to reach out.
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  • Profile picture of the author hmrezwan
    New technique of seo will come in. ChatGPT thinks only in one task.
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  • Profile picture of the author Awais_Afzal1
    Originally Posted by Surbhi Chauhan View Post

    This is the question that is stuck with me from the time when I hear of ChatGPT replacing Google. I am an SEO executive and want to know if there will be any future or not.
    And if there is a future, then how we SEOs work?
    Probably yes because, lot of people are using it for content strategy and it will destroy many jobs in future.
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  • Profile picture of the author zeyfah
    I think it all goes down to what information YOU want.

    Like for instance, sometimes all we need is a simple yes or no as an answer (QnA). Sometimes, we want thorough detailed definition (like resorting to Wikipedia), sometimes we need suggestions in a human like approach (chatbot or in this case ChatGPT).

    So I think ChatGPT will not replace Google (yet) but its getting to the point that people would want to talk to AI because of the hype, and be amazed by it (at this time).

    Google needs people to view its ads. If more people resort to ChatGPT for whatever reasons at this time, it's a threat to its business.

    FYI, CharGPT is only months old, and it already has 100 millions users. So yes, Google is scared, but not the way most people think.
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  • Profile picture of the author tedroger
    Thanks, guys for making my day with your replies to the question. I was also stuck on the same question when I heard about chatgpt is going to replace but after reading the whole discussion I come to know that it is hard to replace google and AI can't do this job because AI is working only the human-provided instructions.
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  • Profile picture of the author Hiral Patel93
    ChatGPT is a very good AI-based tool, but there's still plenty of room for improvement. But ChatGPT will not replace Google, and SEO will never die either.
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  • Profile picture of the author Cadima Ads
    Why & how would Chat Gpt finish off SEO when it takes place? I don't think it is even possible to try. SEO is not going anywhere. Chat Gpt would need lot of time (may be not that much) to get matured & have proper data.
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  • Profile picture of the author dee4d
    Google has maintained its standards. ChatGPT is likely to outlive itself in the long run, but it is actually providing it's services for now, and thus very relevant - for now.
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  • Profile picture of the author bijutoha
    ChatGPT is an artificial intelligence chatbot that can generate optimized website content, such as product descriptions or blog articles. However, it is not a silver bullet and has some limitations. ChatGPT can also help with specific technical SEO tasks, such as schema markups, robots.txt directives, redirect codes, etc.

    SEO will not die after ChatGPT takes place but will change and evolve. ChatGPT can be a valuable tool for SEO experts but cannot replace human creativity and judgment. SEO experts will still need to monitor, analyze, and optimize their websites for search engines.
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  • Profile picture of the author John Jonas Phil VA
    Not die. It might force SEO to adapt. Maybe AI can make the algorithm better mimic human psychology and SEO would be more user-focused than search engine focused.

    But that's just me day dreaming
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    • Profile picture of the author Troy Arrandale
      lol awww keep daydreaming!

      at first i was afraid as a fiction writer also that AI written novels and blurbs might replace me altogether, but one post i read said the book generated was only 150 pages and the blurb it also wrote for it didn't feel like it has soul.

      i'm going to read a few of these AI novels if i can and evaluate, but my soul is the most important part of my stories and novels. Also, i research and hand pick public domain eerie vintage images to manually embed inside the story to give it atmosphere here or there. does AI even generate or find free-use images?

      I just do a lot as a human in both my online business and as fiction writer that it feels like AI can't replace.
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    • Profile picture of the author Troy Arrandale
      QUOTE=John Jonas Phil VA;11746971]Not die. It might force SEO to adapt. Maybe AI can make the algorithm better mimic human psychology and SEO would be more user-focused than search engine focused.

      But that's just me day dreaming[/QUOTE]



      awwww keep daydreaming!! lol

      i'm also a fiction writer and was nervous at first about competing with AI written novels.

      But i research and embed public domain vintage weird photos in a few strategic places within the novels to provide atmosphere or shock, and my soul goes into my stories as well as my online business so there's much that AI can't do that I can.

      So far! lol
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  • Profile picture of the author digiwick
    No, SEO is not dead after the emergence of AI. In fact, AI has changed the way SEO works, making it more important than ever before.
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  • Profile picture of the author Moodesburn1977
    i currently use a ai tool, i have to admit it is great the tool does things on automation that a human couldnt do it likes and follows so many blogs that i couldnt physically do in any one day or month, and on top of that it reviews blogs efficently better than i ever could, but something it cant do is accept comments from the blog owner, that its all down to the blog owner if they think it is good enough, even with chat script being amazing it will never replace seo, there will always be a human part invovled i think even with goggle seo it is reviewed by people. seo is still very important for getting targetted traffic but seo is just one part of the process, after that email marketing is key to the success of any online business, and even though automated scripts can help us greatly, it is always about story telling and only you can tell your story, chat gpt will just enhance our businesses but never replace what we bring and seo is part of it.
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    • Profile picture of the author Troy Arrandale
      Originally Posted by Moodesburn1977 View Post

      i currently use a ai tool, i have to admit it is great the tool does things on automation that a human couldnt do it likes and follows so many blogs that i couldnt physically do in any one day or month, and on top of that it reviews blogs efficently better than i ever could, but something it cant do is accept comments from the blog owner, that its all down to the blog owner if they think it is good enough, even with chat script being amazing it will never replace seo, there will always be a human part invovled i think even with goggle seo it is reviewed by people. seo is still very important for getting targetted traffic but seo is just one part of the process, after that email marketing is key to the success of any online business, and even though automated scripts can help us greatly, it is always about story telling and only you can tell your story, chat gpt will just enhance our businesses but never replace what we bring and seo is part of it.

      exactly what i'm saying about email marketing and seo working in tandem in different ways
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  • Profile picture of the author advanceseo1133
    No, SEO (Search Engine Optimization) will not die after ChatGPT takes place. While ChatGPT and machine learning technologies are becoming more prevalent in the digital marketing space, SEO will continue to play a crucial role in helping businesses improve their online visibility and reach their target audiences.
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  • Profile picture of the author LunaGraphica
    I think generative AI is going to radically transform the search ecosystem.

    Right now Google and Bing are rolling out experiments, but they will eventually go mainstream.

    Many people enter questions into search engines. They see search results and eventually come to our websites hoping to find the answers.

    With generative AI, the system will answer the user's question directly. It will rely on information drawn from the web, but it will give well-written, comprehensive answers to the users' questions. The user can even ask follow-up questions, and the AI will support a contextual conversation.

    The user will never need to leave the AI conversation, and will never click through to the websites that provided the underlying information.
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  • Profile picture of the author vicky2851995
    I guess SEO will be even more advanced.
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  • Profile picture of the author Karishma R
    It won't "kill" , but it will make a digital marketer's life much simpler by providing a fantastic starting point for high-quality content that the marketer can use after making a few tweaks.
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  • Profile picture of the author timhill
    I agree with the sentiments, ChatGPT and AI won't kill SEO. In fact, it will make SEO better because authentic, authoritative content will win in the end.
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  • Profile picture of the author altteam
    Some years ago, people thought that computers would replace all books and paper documentation. In fact, paper consumption has increased over the last few decades.

    I think the same will be true with SEO and AI.*

    The skills to ask a good question and to write a detailed and clear task are important in AI interaction. So, SEO specialists and SEO will always be important, in my opinion.
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  • Profile picture of the author Jainil Joshi
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    • Profile picture of the author MelissaCollin
      I completely agree with you. And I want to add that yesterday I read an article about whether artificial intelligence can replace the profession of copywriters or writers. As it turned out, such platforms as YouTube, Tik Tok, and Instagram already read the texts written by artificial intelligence. But I think that he is a great assistant, but definitely not a substitute.
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  • Profile picture of the author thomasjorge
    Chat GPT is an AI tool and it cannot take the place of a search engine it is used just to get information. SEO is a different technique and it is done by professionals for website ranking Chat GPT is used just for getting information. so SEO is not will die after ChatGPT
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  • Profile picture of the author akashpaul
    No, SEO (Search Engine Optimization) will not die after the emergence of ChatGPT or other advanced language models. In fact, SEO may become even more important as these models become more prevalent, as businesses and website owners will need to optimize their content for both humans and AI-powered search algorithms.
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  • Profile picture of the author CoreyHayes
    Because SEO is comprised of a lot more than content writing, the chances are pretty slim. Lets see Chat GTP get an article posted into forbes magazine.
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  • Profile picture of the author HelenaLawerence
    My Simple Answer to this is - NO

    Humans are Always the Driver for AI. SEO is a very human industry and User Engagement, User Behaviour needs to be understood very well while planning / strategizing SEO.
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  • Profile picture of the author Subho D
    No, ChatGPT or any other artificial intelligence never replaces SEO. In fact, ChatGPT and other AI technologies can complement SEO efforts and help businesses optimize their content for search engines more effectively. AI relies on algorithms and data to generate responses. SEO can help businesses optimize their content for search engines by using relevant keywords, meta descriptions, and other techniques to improve their ranking on search engine results pages (SERPs).
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  • Profile picture of the author Awais_Afzal1
    Originally Posted by Surbhi Chauhan View Post

    This is the question that is stuck with me from the time when I hear of ChatGPT replacing Google. I am an SEO executive and want to know if there will be any future or not.
    And if there is a future, then how we SEOs work?
    I don't think that. Chatgpt is the good tool to derive content but still it requires human approach to make it for more realistic. Even you can put yourself in the shoes of audience. Will they get any value from that content? That really matter. So i believe Google is not going anywhere. They can even design new algorithm for their platform may to avoid AI related content.
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  • Profile picture of the author kapeefit
    When I asked the same question on ChatGPT, ChatGPT replied, "As an AI language model, ChatGPT holds the capabilities of natural language processing and understanding, which notably provides efficient and precise results within a specific domain. However, it is not likely that ChatGpt will replace Google as a search engine. So that's the reason ChatGPT will not be able to replace Google.
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  • Profile picture of the author MoBoNYC
    AI is just a tool and no tool can replace Google or any other search engine.
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  • Profile picture of the author Moodesburn1977
    It is really a difficult question to answer i think, chat gpt will help the user create great content that they would never been able to write without this great software that is for sure, but having worked with a goggle represenative on different seo projects, the same is for goggle and you tube it is manually verified, i noticed when i used a scrip software it was accepted, the feed back they knew it was copy and pasted, and for the most part they gave feed back too it was generic, they knew it was computer generated and didnt really answer the question or gave a solution, i would use chat gpt to help write, but it would always require a human element too to make it work and rank, hope this helps, thanks for sharing this
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  • Profile picture of the author prasanth1964
    ChatGPT cannot replace SEO. In fact ChatGPT is not updated as many say. SEO is a universal phenomenon. It will never die. Backlinks are the backbone of SEO. These backlinks can be built gradually and they cannot be done meticulously by means of ChatGPT.
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  • Profile picture of the author shikshashivhare
    No, SEO is unlikely to die out after the emergence of language models like ChatGPT. While language models can provide assistance in generating content and answering queries, SEO encompasses a broader range of strategies and practices beyond generating text.
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