How to optimise product pages on your Google Merchant listing

In its search results, Google Search enables a range of shopping activities known as merchant listing experiences. These include shopping information panels, popular items, product snippets, and image searches.

Rich product data is necessary for these experiences, according to Google. Here are our tips.

Provide product data

Providing the necessary product data is the initial step in qualifying your product pages for Google's merchant listing experiences.

This can be accomplished through a Google Merchant feed, structured data on webpages, or both. Google advises carrying out both if you can.

You could want to add structured data to your webpages when you first start off, followed by a Google Merchant auto-feed. This feed, which was made from the material on your website, will provide Google a better understanding of your goods.

Use the merchant listing report in the Google Search Console to check the structured data once you've added it to make sure it's accurate. Any problems will be highlighted in this report, and you may use it to help you resolve them.

Provide pricing data

As Google's supported alternatives expand, it can be challenging to provide pricing information for products.

Reviewing the pricing options utilized on your website is the first step, after which you should read through the pricing model material provided by Google to determine what is supported.

To prevent shopper confusion, you may need to simplify the pricing information you submit to Google once you are aware of the pricing your site employs and the pricing options Google offers.

The overall cost of an item can be calculated with the help of shipping information, which is also an important feature in search results.

Provide product identifiers

You must submit product identifiers, such as a GTIN number, an NPN number, or a brand and product name, in order to be eligible for numerous merchant listing experiences.

Google claims the more information you can offer, the better.

A SKU, or stock keeping unit, is not a suitable product identifier because it varies between retailers.

Check your structured data markup to verify if your web pages contain GTIN or other product identifiers.

Search Console's Merchant Center report should also be checked for any product identifier-related errors or warnings.