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Replace ancient, well-ranked site with new website?

by Scott Stevens
5 replies
  • SEO
    • |
I'd like some help please with a prospect.

This guy runs a carpet cleaning company, and their website is completely dated but because they've been around so long they have really good natural SEO, they always rank in the top 3 of searches and because of this they have no need to advertise as this provides them with all of their business.
The guy wants a new website but wants a formal guarantee that where they appear in searches won't change. Is this possible?
#ancient #rank #replace #seo #site #website #wellranked
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  • Profile picture of the author dave_hermansen
    Keep the URLs of the pages and the text the same, and rankings will not change at all.
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  • Profile picture of the author mattlaclear
    Anything is possible. Just make sure the new design is fast and optimized well. Spread the guarantee over a three-month period to give you a chance to settle and improve things. Add a bit extra to your proposal too since he wants to play games with your time.
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    13,277+ campaigns. 25,000+ links placed. Author of Authority First -- first edition hit #2 on Amazon

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    • Profile picture of the author DABK
      Nobody's playing games with nobody's time.



      Lead will buy if buying does not make his situation worse. It's quite reasonable to expect that. And, in this particular situation, the OP can guarantee it, because as Dave mentioned, if there are no url changes and no content changes, Google does not care. And this can be done without changing urls or content.



      Originally Posted by mattlaclear View Post

      Anything is possible. Just make sure the new design is fast and optimized well. Spread the guarantee over a three-month period to give you a chance to settle and improve things. Add a bit extra to your proposal too since he wants to play games with your time.
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  • Profile picture of the author Scott Stevens
    Thanks, all of you. Answered my question.
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    Yours in prosperity,
    Skochy - The Musical Salesman

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  • Profile picture of the author praetserge
    Keep the same structure and content and just improve the appearance.
    Theme barely has any bearings on rankings but a good looking site will increase dwell time.
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