One Folder or No folder? What is the best for Seo?

3 replies
  • SEO
  • |
Hello,
Is fewer folders better for SEO?
Or say as an example:
example.com/merchant/nike
Or
example.com/nike
the goal being of course to position yourself well on nike (it's just an example)

the shorter the better?
(I know that the notion of depth is also important)
or the fact that I sort my site by merchant/site is a good indicator for our friend google?
I can't find any sources that settle this question.
Thank you in advance for your help and kindness.

Cheers,
Bill
#folder #seo
  • Profile picture of the author MelissaCollin
    Hi Bill!
    The length of your URL structure can affect your SEO, but it's not the only factor to consider. In general, shorter URLs are better as they can be easier to read and understand for both users and search engines. However, the most important thing is to have a logical and organized URL structure that makes sense for your website and your users.
    Regarding your specific example, both URL structures can work for SEO. However, using the structure of example.com/nike may be better as it is shorter and easier to remember. But, it's important to keep in mind that the depth of your URL structure is also a factor to consider as it can affect the crawlability and indexing of your pages.
    Sorting your site by merchant/site can be a good indicator for Google as it can help them understand the organization and categorization of your website. However, it's important to balance this with the user experience and make sure that your URL structure is easy to navigate and understand for your users.
    While shorter URLs are generally better, the most important thing is to have a clear and logical URL structure that makes sense for your website and your users.
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  • Profile picture of the author DABK
    Read Bruce Clay's article on Silos for SEO. It will help you a lot.


    Originally Posted by BillBux View Post

    Hello,
    Is fewer folders better for SEO?
    Or say as an example:
    example.com/merchant/nike
    Or
    example.com/nike
    the goal being of course to position yourself well on nike (it's just an example)

    the shorter the better?
    (I know that the notion of depth is also important)
    or the fact that I sort my site by merchant/site is a good indicator for our friend google?
    I can't find any sources that settle this question.
    Thank you in advance for your help and kindness.

    Cheers,
    Bill
    {{ DiscussionBoard.errors[11754097].message }}
  • Profile picture of the author AdvantagePerks
    In essence it doesn't matter, as soon as you are consistent with the URL parameters. Shorter is probably better, but it is not a factor that will break the results. On the other hand, if the structure is not homogeneous it will be a problem and you might get some warning in GSC
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