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Competition Analysis - do you worry about Singular vs. Plural competition when choosing a niche? ? ?

by tony-raymondo
1 replies
  • SEO
    • |
Thanks for reading my post,

So a word may initially APPEAR to have very low competition. But then, after more prodding around, you realize that it's PLURAL version, actually has HIGH competition.

For example:

nike shoe - STRENGTH OF COMPETITION = 464
nike shoes - STRENGTH OF COMPETITION = Much Much Higher

Now if someone didn't realize the way Seach Engines work, they may mistakenly think: "Wow 464 isnt that horrible, I can rank for that eventually" - but they fail to realize that Search Engines generate results based on the singular AND the plural.

Search Engines INFER that the searcher may benefit from both results sometimes.

So question, when searching for a niche, how much attention do you pay to both the singular AND plural forms of your keywords, when crafting your niche phrases?
#analysis #choosing #competition #niche #plural #singular #worry
  • Profile picture of the author tony-raymondo
    in gauging ACTUAL competition, I believe one must conisider the competition of the singular AND plural forms.

    because, google renders the results page DRAWING FROM BOTH variations.

    there is a slight difference on singular and plural results. but still, i think you must sum the competition for both form - no?
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