New poll reveals 50% of Gen Z women prefer TikTok
- SEO |
TikTok apparently is the preferred search engine for more than half of Gen Z according to Her Campus Media's survey.
This is quite surprising, right? I mean, we'd all expect Google to dominate the search market. And TikTok isn't even a web search engine like Google (or even Bing).
Anyway here are some takeaways:[list][*]74% of Gen Z use TikTok search[*]51% of these respondents chose TikTok over Google[*]72% of Gen Z purchased a product after seeing it on TikTok.
And with TikTok Shops expanding to US customers, expect an increased use in the platform. That is despite TikTok's inherent privacy issues.
Chime in.
This is quite surprising, right? I mean, we'd all expect Google to dominate the search market. And TikTok isn't even a web search engine like Google (or even Bing).
Anyway here are some takeaways:[list][*]74% of Gen Z use TikTok search[*]51% of these respondents chose TikTok over Google[*]72% of Gen Z purchased a product after seeing it on TikTok.
And with TikTok Shops expanding to US customers, expect an increased use in the platform. That is despite TikTok's inherent privacy issues.
Chime in.
