Google Bans Scammy Advertisers From Network
- SEO |
And so Google has made a minor shift in its policy that has major implications. Up until now it has taken action against ads, not advertisers. If an ad violated one of Google's terms of use, the search giant would take it out of circulation, but that's it. Google briefed TBM on its new policy: It will now ban the advertiser, not the ad, effectively neutering the advertiser's ability to shift from one ad and shell site to another. Think of it like the struggle between the police and a graffiti vandal. Up until now Google has only been erasing the tags after they've been put up. Going forward, they're going to take away his spray cans and put a GPS collar on him, making sure he never does it again. ...The crackdown is meant to focus on all scams--malware, get-rich-quick sites, getting users to pay for otherwise free software, etc. |
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Tim Pears
Linda Buquet :: Google+ Local Specialist and Google Top Contributor
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