Hoping to hear from someone with experience with regard to estimating average per click revenue for a planned adsense site.
When reviewing the CPC provided by Google's keyword tool against one of our existing sites, it is vastly different than the average per click revenue we receive for that site.
The CPC shown in Google's keyword tool is on average ~$3.50 for the primary traffic producing keywords for the site. Yet, our average per click revenue is $0.46 at the site.
Any information provided will be greatly appreciated.