This Can"t Be Right

by 5 replies
6
Has AHREF gone bonkers?
I did a keyword search on Ahref for Taylor Swift.
In the results it said that the keywords Taylor Swift Travis Kelce has 89k searches with zero competition.
Now how could there be zero competition with everybody and their brother writing about this couple?
I need to understand Ahref better. Does anyone know what I may be missing?
#search engine optimization #ahref #taylor swift #this cant
  • Putting the names together is not a 'keyword phrase' - but a news item.


    You are searching for 'trademarked brand names' which may skew results? Just a guess.
    • [ 1 ] Thanks
    • [1] reply
    • I think this is right - sure if you do other keywords like pharmaceuticals or brands it does the same thing

      If you compare Google AdWords tool search volumes to search console actual impressions (assuming you rank) the numbers are so far off .. still, it's the best data we can get IMO just taken with a pinch of salt
      • [ 1 ] Thanks
  • I noticed that Google adwords keyword tool is inaccurate too .Maybe the app is malfunctioning .
    • [ 1 ] Thanks
  • I checked another one. According to google trends the Disney movie Moana 2 which is coming in November, got over 100K searches. AHREF said 65K Global searches, which seems reasonable, but they say again, zero competition. Now if you look at the results there is certainly competition.
    • [ 1 ] Thanks
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  • amount of searches for specific keywords/ keyphrases is easily to manipulate by bots. I have created a bot in python few months ago and can easily increase the amount of seearches in stats for any keyphrase I want. I am doing that to increase a CTR of keyphrase of my projects to increase the real traffic from them. But dont trust so much amount of searches you see in semrush, google ads keywords tool or any other tool, cos it shows a sum of all searches which are also made by bots like mine for example (((: This what I am using in my daily basis are keywords which brings in my google ads campaigns conversions cos it is most important factor which showing me up the keywords is really used by my potential customers then I am using those keyphrases in my SEO campaigns
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    This Can"t Be Right

    Has AHREF gone bonkers? I did a keyword search on Ahref for Taylor Swift. In the results it said that the keywords Taylor Swift Travis Kelce has 89k searches with zero competition.