How to get the most SEO value of online communities?

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  • SEO
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Now that forums are losing ground to things like social media groups. I'm wondering what strategies and tactics will help me maximize the value of my own online community for the search engines because they are not directly attached to the website.

Obviously, I know communities aren't just about search engine optimization, and there's bound to be some overflow between the interaction of the community and my e-commerce site.

However, I'm wondering what approaches you guys can recommend to maximize the search engine optimization value from the content created by a community
#communities #online #seo
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  • Profile picture of the author Jamell
    Community engagement is going to be a determining factor .You might want to encourage your community to invite others in your group as well .

    Try repurposing some of your content as well. Tweeting and status updates is another good way to extend your reach and also redirect your content in front of a larger audience .
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  • Profile picture of the author savidge4
    Originally Posted by wheelstb View Post

    Now that forums are losing ground to things like social media groups. I'm wondering what strategies and tactics will help me maximize the value of my own online community for the search engines because they are not directly attached to the website.

    Obviously, I know communities aren't just about search engine optimization, and there's bound to be some overflow between the interaction of the community and my e-commerce site.

    However, I'm wondering what approaches you guys can recommend to maximize the search engine optimization value from the content created by a community
    I would argue that Social is a net zero in terms of SEO potential iin most cases.

    The connection between social and say your website were much clearer when Google tracked "Author" . This variable still exists with in Scheme Mark-up. By using your "Author" name from your website across your Social Media accounts helps make that bridge. By using your company or Brand name does the same.

    The other "option" I would say more so a requirement is to ensure your web address is with in your Social bio.

    I believe the real power of social as it relates to your website is the ability to have meaningful conversation ( you know, be social ) and that will draw traffic ( because your website is within your BIO )

    Not so much SEO as it is Social Platform Optimization.
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  • Profile picture of the author dave_hermansen
    As savidge4 iterated, you're really not going to get any SEO value from social networks - just like forums are worthless for SEO.

    That does not mean that either are entirely worthless. They are good for targeted traffic, however, if you use them correctly Both of them give you an opportunity to establish your expertise and provide information about your company and products if you first contribute to the community in a meaningful way that helps establish your expertise.
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  • Profile picture of the author pexelar
    community engagment and interaction can be determining factor, and search engine optimization, one factor of creating backlink with good content, may give you good value.
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  • Profile picture of the author rankhelper
    To maximize SEO value from online communities:
    1. Join relevant groups.
    2. Share valuable content.
    3. Optimize profiles and posts.
    4. Build genuine relationships.
    5. Share content strategically.
    6. Stay active and consistent.
    7. Monitor and analyze results.
    8. Encourage user-generated content.
    Consistent engagement and providing value are key.
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  • Profile picture of the author Face Cap
    if you study each community, you will you will realized most of them can be SEO optimized. You can rank on TikTok, YouTube, Facebook, Pinterest on searched keyword.
    While platforms like. reddit, twitter, Quora, requires a different strategy
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  • Profile picture of the author Janvi Arora
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    create a mobile-friendly website. that is more important. And most important create long tail keywords. add keywords in to website url. generate original content. optimize your social media account as well.
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  • Profile picture of the author myresellerhome
    To get the most SEO value out of online communities, it is important to actively participate in relevant discussions and provide valuable insights or information.
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  • Profile picture of the author Priya Zinavo
    Engage actively in relevant online communities by providing valuable content, answering questions, and building relationships. Share links to your website naturally, fostering trust and authority while adhering to community guidelines.
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  • Profile picture of the author DABK
    In the movie War Games, Matthew Broderick's character teaches the super-duper computer that the best way to win at the game Global Terhmonuclear War is not to play.


    The same goes with SEO and social media: the best way to get ahead SEO-wise with social media is to not play the game. You will just be wasting time if you did.


    Go on social media and be memorable (funny, useful, quorky, yourself, friendly, etc.). Have a link to your site in your profile so that, once people are impressed enough by your funnyness, usefulness, quorkiness, yourselfness, friendliness, etc., they can visit your site.


    If you want to do SEO, do your onpage, then create one or more peices of amazing content, SEO the pants off of that content, (if you need help, study the skyscrpaer technique article(s) on Becklinko.com; silo structure for SEO on BruceClay.com).
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  • Profile picture of the author Gustaf
    This will be challenging to accomplish. But if you manage to gather enough experienced SEOs in your new SEO group on social media, their interactions might encourage others to join. The main question is usually the first step - why would top SEO specialists suddenly want to be active in your group? And that's a tough one to answer.
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  • Profile picture of the author Gaus
    To maximize SEO from your community, repurpose user discussions into blog posts or FAQs on your site, include internal links to your e-commerce pages, and encourage backlinks from members. Also, ensure the community platform is SEO-friendly for crawling and indexing
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