New Google spam policy focuses on quality content and fair ranking
- SEO |
Google has just updated its spam policy documentation with several key changes aimed at providing more clarity and strengthening its fight against manipulative SEO practices.
One of the major updates is a more detailed section on site reputation abuse, which targets practices like using third-party services to manipulate rankings or repurposing content from expired domains. This indicates Google's increased focus on ensuring that only legitimate, high-quality content ranks well in search results.
Additionally, the update provides clearer definitions on topics like link spam, content scraping, and automated traffic. Google has also revised how it addresses thin affiliate content, now labeling it as "thin affiliation," and expanded its explanations around misleading functionalities on websites.
These changes are part of Google's ongoing efforts to help webmasters focus on creating original, valuable content and to discourage manipulative SEO tactics that harm search quality. Sites that continue to engage in spammy practices risk seeing drops in rankings or even being removed from search results entirely​.
One of the major updates is a more detailed section on site reputation abuse, which targets practices like using third-party services to manipulate rankings or repurposing content from expired domains. This indicates Google's increased focus on ensuring that only legitimate, high-quality content ranks well in search results.
Additionally, the update provides clearer definitions on topics like link spam, content scraping, and automated traffic. Google has also revised how it addresses thin affiliate content, now labeling it as "thin affiliation," and expanded its explanations around misleading functionalities on websites.
These changes are part of Google's ongoing efforts to help webmasters focus on creating original, valuable content and to discourage manipulative SEO tactics that harm search quality. Sites that continue to engage in spammy practices risk seeing drops in rankings or even being removed from search results entirely​.
