Keyword research, which tool should we trust

The differences you're seeing between SEMrush, Moz, and Ahrefs are common because each tool uses its unique database and algorithm to calculate metrics like competition

thejeansmith Thank you so much for answering my question, but now still question remains that which tool we should trust to go with or keyword should be checked in all of these different tools before use?

Keyword searches are estimates - not science. Choose one service that is easy for you to use and stick to that one. NONE will give you an 'exact' number of searches for a keyword....by using only one tool you will master THAT particular tool and know what to look for.

Now begin to use other tools to analyze your keywords. Look at all data to see if there are any trends before you can make a decision. It is up to you to decide what the best tool for you - the cost, ease of use, and more importantly the type of research you need to do. Doing keyword research will help you decide on the most appropriate blogging tools

Thank you all for being so kind and guiding me to the process. Now After deciding 1 keyword should we also check or double check by putting in Google serp page because, sometime KW tools tell is no or very less competition, but on putting in Google, it bring millions results, how we can understand this. Thanks

I always prefer Google keyword Planner for my keyword research work. All 3 keyword research tools are paid and expensive for a newbie. If you can afford it then definitely, you can buy it and use it. But, I would like to suggest you to use Google's keyword planner for free. Now, as it seems like you're confused between the keywords data such as competition and search volume metrics different from each other.
That's why I'm suggesting your to go for Google's keyword planner for keyword research and forecasts. All paid tools uses Google search APIs to get the data from the Google search.

For keyword research, trusted tools include Google Keyword Planner for accurate data directly form Google, Ahrefs for comprehensive keyword analysis and competitor insights, SEMrush for detailed keyword tracking and SEO tools. Ubersuggest is another affordable option for beginners, offering valuable keyword suggestions and SEO metrics

In my experience google keyword planner is one of the trusted tool for keyword research.

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My choice is Ahrefs.
It is not about "which one to trust" or something.
And there is no 100% accurate tool, each of them works on their algorithm, that's why the results may differ.
Agree with Kay King, just choose one and work with it.

As an SEO expert I will suggest three keyword research methods, one is using Google Instant method without using any tools, second is using ahref tool to extract the keywords of your competitor and third one is by checking the xml.sitemap of your comptitors.

Google Keyword planner +one paid tool is good to go. I use semrush

I find SEMrush to be reliable.

Each tool has different data sources and methods for calculating metrics
In my experience:
SEMrush focuses on paid search data, making it useful for PPC as well as organic search
Moz is known for its link data accuracy, which can affect its perception of competition based on the authority of websites ranking for the keyword
Ahrefs is strong in backlink analysis, but "no data" might mean that keyword just lacks search history in their database

The differences you're seeing are because each tool uses its own unique data and metrics to calculate competition. It's like getting directions from different people - they might all suggest different routes to the same destination.

If you're just starting out, I'd recommend going with Ahrefs or SEMrush - both solid choices. Personally, I lean towards Ahrefs for its user-friendly interface & comprehensive data. But here's a pro tip: don't get too hung up on the competition scores. Instead, look at these key factors:

- Search volume trends
- The types of websites ranking on page 1
- User intent behind the keyword

My advice? Pick one tool and stick with it for consistency. As you grow more comfortable, you can always explore others.
For now, focus more on creating amazing content that genuinely helps your readers. Good keyword research is important, but it's just one piece of the SEO puzzle!

Great, let's give a try to Google Keyword planner. Thank you so much everyone for your input and being so kind community, sharing your valued knowledge and 1 more think, how to use primary, secondary and other keywords , do we use in same 1 article? each time? and how do we know this is secondary kw.

I'm using SEMrush & Ubersuggest... both are good to me but I'll give 10/10 for SEMrush...

SEMrush is my personal go-to. Google Keyword planner is accurate and free

You can't go wrong with Ahrefs or Semrush, but for keyword difficulty I feel like semrush is more accurate than ahrefs. The biggest problem for me is how expensive they are, not how much their data differs from one another.

i think SEMRush, google keywords planner is best

I like SEMrush for phrase matches and question like keywords. Magic Tool works better. And Ahrefs for accurate search volume and KD.

1. For keyword research, please use google keyword planner and keyword io tool.
2. You can also find the keyword from Google autofill.
3. You can also find keywords by having a glimpse of SERP. 1st and 2nd pages.
4. Ask you clients which keywords are primary (which to rank for). secondary you find by research. Come to a conclusion of a set of keywords based on both.
5. Based upon that work. You have to be so analytic to choose which keywords to work on or write article on.

I need Expert level Keyword Research Tips.

Each keyword tool uses its own database, leading to variations in keyword competition levels. SEMrush might show low competition due to its specific dataset, while Moz could show high competition based on different criteria or a smaller data sample. Ahrefs lacking data for the keyword may indicate it's rarely searched or outside its usual tracking scope. It's best to use all of them, all are good in their own way.

Final I feel googl keyword planner is good tool among others.

It's a matter of personal preference since there are plenty of SEO tools that do a good or even excellent job with keyword research. From there, consider what additional features they offer, as most of these tools are multifunctional.

You will get different results from different tools as each tool has its algorithm. But, if I tell you my experience, use "keyword everywhere" for keyword volume as it is nearly to accurate. For the difficulty of any keyword, "Moz" gives the best idea. However, "semrush" is helpful in providing the relevant keywords. For trends, go with Google Trend tool.
I hope this will helpful to you somehow.

Google keyword Planner plus one more paid KWR tool.

Remember, rinse and repeat to get the best results.

Proper KWR and you get good results for your blog.

Lots of tools for keyword research but I m using Google keyword tool

Hi Live4pk,

The tools you have mentioned they are managed by their relevant companies and users are mainly search with Google. So I would suggest that why don't you go with Google Ads where you can find some better ideas and suggestions for your keyword research.

Please let me know if you still have any more relevant questions or If I have cleared your doubt here.

Thanks & Regards,
Nishit Shah

It's tool uses its own databases that's why you're seeing differences. I would suggest you go with the highest keyword competition and plan around that.

I have used Ahrefs, Google Keyword Planner, SEMrush, Ubbersuggest, etc. but which one to trust is still a question for me. I think going with Google Keyword Planner would be fine as the data might be at least 99% right.

Nothing really compares to Ahrefs

I have recently tried QuestionDB. It is a great tool to explore keywords as well as questions people are searching for. It also displays sources from which queries occur such as Reddit, Quora, Google, etc.

Keyword research tools are definitely helpful, but trusting them blindly? That's a different story!

I only use Google Keyword Planner

SEMrush, Ahrefs, Moz.