Is this thread a scam? Click here to find out! The truth will shock you!
- SEO |
We've all seen them before, some of us have probably used them, and vendors here have probably had affiliates promote their products in this way:
- Negative Adwords ads
There seems to be a big trend in this over the past little while, though it seems to be dropping off a little now.
For those that haven't seen this style of ad, basically it's a title similar to the one for this thread title. The affiliate takes a name of a product, and basically plugs it into a sentance like this:
<Product Name> a scam? Find out the shocking truth!
I'm sure this increases click through rates, but I'd be curious to hear if anyone is actually making sales conversions with this style of promotion.
Here's my thoughts:
We know the biggest hurdle to get someone to buy a product is trust. They need to trust the website, they need to trust the payment processor, they need to trust the sales copy, they need to trust that the product will deliver.
With that in mind, does putting a negative spin on a product via an Adwords ad sow a seed of mistrust before the visitor ever sees the website?
It seems counterproductive, especially if you're just linking directly to the website, without ever tackling the negative question you just put in the visitor's mind (I've seen this a bunch of times - cast doubt on a certain product or business via the ad, and then just link directly to their website, never tackling the doubt you've just created).
Even if you DO tackle the question by putting up a landing page that answers "No, it's not a scam - it's great!", it would seem that the word "scam" will still be dancing around the back of the visitor's mind.
For those people that do use this style of adwords and are succeeding with it, do you think it's BECAUSE of this style of ad, or IN SPITE of this style of ad that you're making sales?
This style of advertising seems to be dropping off - is it possibly because of legal issues from the vendor, or is it simply that it doesn't convert as well as a positive ad, or has it just been overdone and had it's day?
My ponderings for the day...
cheers
Sam
- Negative Adwords ads
There seems to be a big trend in this over the past little while, though it seems to be dropping off a little now.
For those that haven't seen this style of ad, basically it's a title similar to the one for this thread title. The affiliate takes a name of a product, and basically plugs it into a sentance like this:
<Product Name> a scam? Find out the shocking truth!
I'm sure this increases click through rates, but I'd be curious to hear if anyone is actually making sales conversions with this style of promotion.
Here's my thoughts:
We know the biggest hurdle to get someone to buy a product is trust. They need to trust the website, they need to trust the payment processor, they need to trust the sales copy, they need to trust that the product will deliver.
With that in mind, does putting a negative spin on a product via an Adwords ad sow a seed of mistrust before the visitor ever sees the website?
It seems counterproductive, especially if you're just linking directly to the website, without ever tackling the negative question you just put in the visitor's mind (I've seen this a bunch of times - cast doubt on a certain product or business via the ad, and then just link directly to their website, never tackling the doubt you've just created).
Even if you DO tackle the question by putting up a landing page that answers "No, it's not a scam - it's great!", it would seem that the word "scam" will still be dancing around the back of the visitor's mind.
For those people that do use this style of adwords and are succeeding with it, do you think it's BECAUSE of this style of ad, or IN SPITE of this style of ad that you're making sales?
This style of advertising seems to be dropping off - is it possibly because of legal issues from the vendor, or is it simply that it doesn't convert as well as a positive ad, or has it just been overdone and had it's day?
My ponderings for the day...
cheers
Sam
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