Google Buys Teracent
- SEO |
Google has arranged to deliver more targeted ads by acquiring Teracent, a company that took intelligent display advertising to a new level. According to the Google blog:
Teracent's technology can pick and choose from literally thousands of creative elements of a display ad in real-time -- tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.
what is your opinion about it?
Teracent's technology can pick and choose from literally thousands of creative elements of a display ad in real-time -- tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.
what is your opinion about it?