Aaahhhggg Keyword Research! (I'm So Confused!)

21 replies
  • SEO
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Hi All,

When doing KW research and looking for how many competing pages there are for a particular KW or KWP, is it best to do a search in quotes or to do an 'allintitle:' search?

What is the difference between the two?

Sorry for the noob question; be gentle!
#aaahhhggg #confused #keyword #research
  • Profile picture of the author Always-A-Warrior
    In quotes, "keyword" are for exact number of searches made and allintitle: is simply site with keyword in title of site.
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  • Profile picture of the author Frank Voce
    I would say a search in quotes since it returns a phrase match of the keyword or keyword phrase, whereas the allintitle gives you only a return if the keyword is "all in the title"

    Hope this helps
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    Frank Voce

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  • Profile picture of the author Oliver Hart
    Hi.

    There are different ways to do a search when you want to determine how many real competitors you are up against for a specific keyword.

    Search in "quotes" and search with " allintitle" is two of them.

    The endless discussion is not how to do the search, it is more how many competitors is to many.

    My advice is not to hang yourself up to much in it.
    Use common sense.

    First of all, I only investigate "buying keywords" or very specific keywords in the first place.

    When I do investigate, I use Firefox with Seoquake plugin.

    I do the search as all the searchers does, and I then investigate the 10 first result.

    I want to know PR, Backlinks, keyword in the root domain, age on web page, and I also want to see if there are any articles directories or web 2.0 sites (3de part websites) among the 10 result.

    I will use that keyword as long as those numbers are low, or if I find 3de part websites in the result.

    Hope this helps a little.

    - Oddvar.
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  • Profile picture of the author ivanm
    I typically use allintitle to tell me how many people are focused on the keyword. If their is a lot of allintitle results then that means a lot of people are probably focusing on that keyword which will make it harder to rank for.
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  • Profile picture of the author jordan08
    Thanks to all who have responded. (My 'Thanks' button is not active yet .) You guys have been a real help!
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    • Profile picture of the author Frank Voce
      You are welcome
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      Frank Voce

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      • Profile picture of the author Blase
        Here is another fly in the ointment.

        If you really want to know your true
        competition think about...

        all in title
        all in text
        all in anchor text
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        • Profile picture of the author Chadisa
          Originally Posted by Blase View Post

          Here is another fly in the ointment.

          If you really want to know your true
          competition think about...

          all in title
          all in text
          all in anchor text
          Exactly. I always do allinanchor:"keyword" to find all of the sites that are actively building links with that keyword as their anchor text. After that I will do a "" search and then look at the top 10 results. Hope that helps.
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        • Profile picture of the author jordan08
          Originally Posted by Blase View Post

          Here is another fly in the ointment.

          If you really want to know your true
          competition think about...

          all in title
          all in text
          all in anchor text

          Yes, this definitely adds some more food for thought. What exactly do all in text and all in title tell me? (I know about all in anchor).
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          • Profile picture of the author Blase
            Originally Posted by jordan08 View Post

            Yes, this definitely adds some more food for thought. What exactly do all in text and all in title tell me? (I know about all in anchor).
            Hey Jordan,

            If you understand in anchor then you understand the other two.

            allintitle means that all of the key words are used in the
            page title <title>Between Here</title>

            allintext means that all of the keywords are use on a specific page.

            Here is another one for you, allinurl.
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      • Profile picture of the author rwenderlich
        Oddvar, thanks for the recommendation for SEOquake - I downloaded it and played with it a bit, and the tool looks very powerful.

        I was wondering - could you please elaborate a bit more on how you use SEOQuake? I am still a n00b. Are you looking for the PR for the top 10 to be below a certain number (what number?) How can you tell the keyword from the root domain from the results? Are you saying that if an article directory (like ezinearticles I guess) shows up then that means that the keyword doesn't have too much competition to pursue?
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  • Profile picture of the author milan
    Neither (if that's all that you look at). These clues are getting more and more unreliable. Look at the backlinks that the top sites have are better clues on the actual competition.
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    • Profile picture of the author jordan08
      Originally Posted by milan View Post

      Neither (if that's all that you look at). These clues are getting more and more unreliable. Look at the backlinks that the top sites have are better clues on the actual competition.
      Milan,

      When I look at the backlinks, is there a tool out there that lets me know what the anchor text is for those backlinks (or does anchor text even matter)?
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  • Profile picture of the author jasonmorgan
    quotes or no quotes... doesn't matter... it's wrong and doesn't mean anything. It's misleading information based on irrelevant results.

    Google will only return 1,000 page results for any search query.

    Check out page 100 (results 901 - 1000) of your search results to see the bottom feeders.

    Results 1 - 10 of about 507,000,000 for keyword is irrelevant.

    All this is, no matter how you do your search, is a total number of pages indexed that have your search term located on the page, in the title or wherever but it's not an accurate relection of pages that google feels are relevant for your search term.

    For the keyword "keyword" google may have 507,000,000 pages indexed that contain the word 'keyword' somewhere on the page but the truth of the matter is google only finds 852 pages relevant for the search query "keyword". The total number of competing pages you need to be concerned with for the keyword "keyword" is 852, not 507,000,000.

    This is the case for any search. If a page is not in the top 1,000 search results then the page is in the supplemental results which means google does not find the page relevant or important enough to be included in the actual search results. Pages in the supplemental results are not competition and are irrelevant.

    Also, while google will only return 1,000 max results for any search, generally there are often far less. Many searches will only return a few hundred results.

    Looking at something like Results 1 - 10 of about 507,000,000 for keyword is an awful way to judge the competition for a keyword or phrase.

    Aside from all of that... all that really matters are the sites sitting on spots #1 - 10. If you can't beat them then it doesn't matter if your competition is 20 or 200,000.
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  • Profile picture of the author farasens1
    I would suggest going for "keyword".

    After that you should see how many pages are competing on your keyword. Then, if there are not so many pages you should see if that keyword is intitle in many pages intitle:"keyword".

    After that you may check the PR of the first 4 pages on the actual results and see what's going on. Big pr means it's hard to beat 'em.
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    • Profile picture of the author arttse
      Its critical to use [exact] search when reviewing the number of searches in GKWT.

      Dont use broad or quotes otherwise you will be wasting your time.

      And for competition analysis refer to jasonmorgan's post.
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  • Profile picture of the author KateD
    Jordon,

    The very worst thing that you can do is be overwhelmed by all of this information to the point of not taking action.

    Sure, there are dozens of ways to determine how "good" a keyword phrase is. Each marketer has his or her own method and criterias for this.

    My suggestion to you is to do a little research on the forum. Keep things simple to start out. Determine your own keyword requirements. Test out the keyword phrases and learn from your own personal experience.

    Much Success,

    KateD
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  • Profile picture of the author Marekso
    Of course there are some softwares available for that goal as well, but I won't get into that..

    but yeah don't get TOO focused on researching the keyword, I don't have anything useful to add to the already exicting posts but what fellow Warriors have already told you might be, dare I say it, too much for starters...

    start with in quotes and allintitle that should be enough for starters, to find a niche in which you can compete and conquer of course! Good luck to ya.
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  • Profile picture of the author rapidscc
    Hi Jordan,

    It seems that a lot of warriors here have given you
    enough already. So just to further strengthen the
    information you have, here is my input regarding
    this matter.

    You should not only look at one criteria like "Exact" or just in
    "All in Title" or only "All in Url" but instead use the criterias in
    tandem to gauge or estimate how competitive a niche is.
    Use all of them in combination..

    Think of the combined information as indicators
    for competitiveness. It's like a checklist to signal
    a "green light". The lesser these figures are, the
    more indicators that there is a possibility for you
    to dominate that keyword.

    Here is an actual example of a keyword that I
    researched about two weeks ago..

    Keyword : Toys Boy

    Total Monthly Global Search : 450,000
    Broad Competition : 83,100,000
    Exact Competition : 25,800
    All in URL : 2,320
    All in Title : 31,800

    Though this keyword has millions of broad competition
    to me it is interesting because those who used
    the exact keyword typed in the Search box is
    only 25,800 and the other indicators are also low.

    It tells me that out of 4 indicators, 3 lights says
    it's a "GO".

    Now, it doesn't end there. You must still check out
    the total back links of each of the top 10 competing sites.

    These are also indicators of strength or weakness. If the top
    ten sites have hundreds of thousands of backlinks..then that
    signals a "NO-GO". However, if the top ten sites have minimal
    back links that you can easily match..then it's a signal of a "GO"

    Remember, all of these are "INDICATORS" of positive or negative..
    of a "GO" or "NO GO".. You analyze keywords to make an informed
    decision rather than just making a decision based on "WILD GUESS".

    After this comes the real work of building links to actually beat the
    other sites..but that is another topic

    All the best,
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    • Profile picture of the author jordan08
      Originally Posted by rapidscc View Post

      Hi Jordan,

      It seems that a lot of warriors here have given you
      enough already. So just to further strengthen the
      information you have, here is my input regarding
      this matter.

      You should not only look at one criteria like "Exact" or just in
      "All in Title" or only "All in Url" but instead use the criterias in
      tandem to gauge or estimate how competitive a niche is.
      Use all of them in combination..

      Think of the combined information as indicators
      for competitiveness. It's like a checklist to signal
      a "green light". The lesser these figures are, the
      more indicators that there is a possibility for you
      to dominate that keyword.

      Here is an actual example of a keyword that I
      researched about two weeks ago..

      Keyword : Toys Boy

      Total Monthly Global Search : 450,000
      Broad Competition : 83,100,000
      Exact Competition : 25,800
      All in URL : 2,320
      All in Title : 31,800

      Though this keyword has millions of broad competition
      to me it is interesting because those who used
      the exact keyword typed in the Search box is
      only 25,800 and the other indicators are also low.

      It tells me that out of 4 indicators, 3 lights says
      it's a "GO".

      Now, it doesn't end there. You must still check out
      the total back links of each of the top 10 competing sites.

      These are also indicators of strength or weakness. If the top
      ten sites have hundreds of thousands of backlinks..then that
      signals a "NO-GO". However, if the top ten sites have minimal
      back links that you can easily match..then it's a signal of a "GO"

      Remember, all of these are "INDICATORS" of positive or negative..
      of a "GO" or "NO GO".. You analyze keywords to make an informed
      decision rather than just making a decision based on "WILD GUESS".

      After this comes the real work of building links to actually beat the
      other sites..but that is another topic

      All the best,

      Thanks rapid!!

      I like how you broke all of that down!

      Now how would you suggest I check the backlinks? I'm all about using free tools and stuff right now, so any advice would be greatly appreciated!
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  • I use Allintitle and exact match to find the top 10 for each, so I can review the competitions keyword use, PR and popularity.

    What I don't understand fully, when checking backlinks, do you mean the amount of backlinks pointed to the exact pages or backlinks to the domain in general? Because when I aim for a keyword I only really aim for it in 3-4 articles, bookmarks and more, so over 3-4 pages my website builds up around 1000-2000 backlinks for that keyword and then move on to other keywords. Is this wrong or?
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